Director Of Sales And Marketing
CurrentI specialize in complex B2B SaaS sales, from generating demand to closing enterprise deals. My expertise is in Education Technology, a sales environment that involves teams of constituents, sizable change resistance, inelastic budgets, and layers of politics and procedure. I've designed a growth process that centers on finding deep value in Product Fit, prioritizes teaching and trust, and is meticulous about removing friction in the pursuit of lasting, authentic partnerships. Sales & Marketing LeadershipDrive net growth and profitability with effective management of OnCourse's Marketing and Sales teams. Oversee digital marketing, events, opportunity pipeline, sales forecasting, and staff skill building. Manage budget.Brand ManagementIntegrate OnCourse's unique story and value into customer journey. Led creative direction for 2022 OnCourse rebrand (website, brand guide, voice, etc.)Sales OptimizationExecute effective sales training, deliver sales support materials, manage Hubspot CRM practices, and oversee account-based marketing.Product StrategyUnderstand market trends and opportunities; guide the OnCourse product team in providing the right value to the right markets at the right price.