Deliver breakthrough marketing plans for the leading hard seltzer brand to disrupt the crowded segment landscape. • Develop breakthrough commercialization plans for the leading innovation items in Beer • Lead annual Brand Planning process, delivering strategic sales growth and strong brand health metrics• Build Creative, PR, Media and Communications strategy • Analyze business and competitive performance to provide strategic course-corrections• Act as the key brand expert for cross-functional teams, driving White Claw’s premium positioning within the U.S.• Manage six specialized agency partners with expertise in Creative, Media, PR, Social/Experiential, Hispanic Media

Developed the National consumer-facing marketing for White Claw Hard Seltzer in areas including Media, PR, Experiential, Social, Influencers, Retail, Partnerships, and Creative.• Developed and managed a multi-million dollar 360 marketing plan including Media (TV, OOH, Digital), PR, a National Experiential Tour in the U.S., Paid Social, Influencers, Retail Programming and Creative Development.• Led partnerships with premium active lifestyle, beverage alcohol and better-for-you CPG brands• Managed the National creative campaign development and execution across all media touchpoints

Clients: PPG, General Electric, Herman Miller, Carlisle Interconnect Technologies, NTN Bearings• Developed marketing strategies by leveraging key insights from the client's third-party research • Assisted in the execution of three website development projects ranging from six to 250 site pages• Leveraged the latest digital trends to inform website development direction on tone, messaging, site functionality, navigation and other key considerations to ensure the brand was positioned as the top leader in its industry

Clients: ConAgra, Feeding America, Trisect Agency Award CommitteeDay-to-day client contact for multiple ConAgra brands simultaneously (Hunt’s, Snack Pack, P.F. Chang’s, Bertolli and Healthy Choice) focusing on national consumer promotions, retail activations, digital and social. Collaborated closely with internal teams as well as client brand teams to ensure projects were fresh, strategic, on time and on budget. • Led collaboration with multiple agencies to craft a $3M integrated marketing plan in FY17• Organized and led two-day production of digital assets (video series for digital and social)• Partnered with social manager to build content calendars and orchestrate social asset creation• Developed promotion-oriented go-to market strategy for brand’s FY17 product launch • Created laser-focused competitive defense initiative, focused on key customer activation, to protect market share• Proactively coordinated a partnership between two Trisect CPG clients to deliver a mutual business solution

Clients: Hillshire, Merisant, Reckitt BenckiserResponsible for coordination and execution of omni-channel marketing programs for Hillshire Farm, Jimmy Dean, Ball Park, Sara Lee Frozen Desserts, State Fair, Equal, Pure Via, and various Reckitt Benckiser household brands.• Choreographed customer-specific programs for Walmart, Sam’s Club, and Meijer• Developed omni-channel marketing programs including: print, radio, demos, in-home sampling, and digital (desktop, mobile, bloggers, social media)• Assisted in the tracking and management of a $10+ million program budget• Performed budget estimation, timeline management, execution, and program analysis

Client: UnileverResponsible for coordination and execution of the shopper marketing programs for various Unilever brands at 6 regional customers.• Acted as the key account liaison between Unilever, six customers, third party vendors, and internal departments to ensure the success of its shopper marketing programs• Presented an innovative marketing plan to top business leaders on driving multicultural growth and new business for Lipton Tea • Advanced into Account Executive responsibilities of six retail customers after only two months of performing the Jr. Account Executive role

Clients: Heineken, New Business Pitch• Analyzed secondary data to help clients improve their brand image • Created presentations to aid strategic planning for future shopper marketing initiatives• Provided clients with shopper insights to help them stay up to date on industry trends