Emirates Bio Farm is the UAE's largest organic producing farm which is globally certified.

• Successfully launched Pakistani Cherry, Lychee, Figs and Chikoo in UAE market for the first time• Expanding quarterly sales up to 73%• Increasing local and international clients up to 40%• Increased alliance with 13 new farms (suppliers)• Added a new product line of dry fruits in company portfolio• Managing local and international clients • Finding new opportunities in local and international markets• Designing new projects and proposing them to the company• Improving operational process from farm to delivery including packaging, handling & documentation

• Developing and managing overall sales and operations• Managing business development processes & operations for local and international markets• Setting up new channel partners and overseeing the on-boarding process• Developing and managing sales support processes• Recruitment of sales and operations teams• Developing annual sales targets and allocating them to various dimensions of sales teams• Tracking of sales targets through evaluating CRM, KPIs, SOP and sales records• Responsible for proposing new projects, budgeting, ROI and follow up on initiatives• Responsible for adding up new products, branding and packaging• Conducting training sessions for sales, sales support, operations and collection teams• Conducting training sessions for channel partners• Closely working with marketing department in evolving new marketing strategies• Attending industry conferences, events and trade exhibitions e.g. Gulf Food, AIDEX, WOP• Managing following teams:-Sales Officers - Key Account Managers -Business Development - Merchandisers• Managing following retail clients:-Carrefour - Al Maya -Nesto -Aswaaq Dubai -RAK National Markets -Emirates Coop -Fathima Supermarkets -LIFCO -Grandiose -KENZ Group

• Monitoring and supervising sales team.• Providing training to sales force.• Responsible for assigned sales targets (monthly, quarterly and annually).• Maintaining stock as per norms, Daily reporting to Area Sales Manager & Head of Sales• Promoting Brands & Encouraging Sales through various Promotional Activities• Establishing strong relationship with retailers, Effectively handling the Retailers Claim Settlement• Promoting Sales through Visibility in assigned area • Planned & executed promotion for New Product Launch