Sales Account Manager
Current1. Market Research and Analysis Identify trends: Keep track of market trends, consumer behaviours, and competitors in the FMCG and e-commerce space. Customer insights: Understand target audiences, online behaviours, and preferences through data analytics and market research.2. Sales Strategy Development Account management: Build and maintain relationships with key accounts. Sales targets: Set and achieve sales goals and KPIs based on revenue, volume, and market penetration.3. Product Knowledge and Training Product expertise: Have in-depth knowledge of the products being sold to ensure accurate representation during sales pitches. Training and mentoring: Train internal teams and external clients (e.g., e-commerce partners, and distributors) on product features, benefits, and sales techniques.4. Performance Tracking and Reporting Sales performance analysis: Track sales performance metrics (conversion rates, revenue, etc.) using CRM systems or sales dashboards. Reporting: Provide regular reports on sales trends, forecasts, and overall performance to leadership.5. Collaboration with Cross-Functional Teams Marketing coordination: Collaborate with marketing teams to create and execute promotional campaigns for both online and offline channels. Product development feedback: Provide feedback to the product development team based on customer preferences and market demands. Tech integration: Work with IT teams to ensure that e-commerce platforms are optimized for product listings, user experience, and back-end sales operations.6. Compliance and Legal Responsibilities Ensure compliance: Ensure that all sales practices adhere to the legal and regulatory requirements of the industry, especially when dealing with e-commerce marketplaces. Contracts and agreements: Draft and review sales contracts, ensuring that terms align with both business objectives and legal standards.
