An accomplished strategic, results-driven retail transformation leader with extensive experience driving double-digit sales growth & significant cost reductions. I have a rich blend of corporate, consultative, & entrepreneurial experience in UK & International roles. Competitive, analytical & data-driven, I excel in identifying new revenue streams & creating compelling customer experiences, fostering high-performing teams that deliver outstanding results.I have a strong background in operations and transformational strategy, & I have a proven record of creating & implementing successful transformation strategies that deliver short-term fixes & long-term sustainable gains, making positive impacts and transforming businesses.I am deeply customer-centric & actively innovate & manage the customer experience to drive commercial performance with The Global Council & Jury of Retail and Shopping Centre Congress, awarding me among the Top 100 Global Retail Minds. "Awardees are seen as people who are reinventing the role of retailing in today's society." 🔹I have succeeded in retail sectors, including men's / women's / children's fashion, electricals, homewares & gifts across multi-site big-box & boutique businesses achieving double-digit sales growth🔹I spearheaded a remarkable turnaround of a fashion business within 18 months, delivering double-digit top-line sales growth & reversing five yrs of losses🔹I created a Multi-Channel Strategy to drive online sales and enhance the customer experience across all channels (e-commerce, in-store, mobile)🔹I orchestrated the opening of 135 pop-up stores over 5 yrs, maximising the key sales & profit period🔹 I successfully built a thriving business from scratch to a £2m T/O🔹Achieved double-digit revenue gains through developing best practices for multi-site field management🔹 Delivered double-digit sales by creating and implementing unique customer service programmes across multiple countries & cultures🔹 Driving event management across 75 stores, delivering an ave. of 3 months of sales in 2 daysThe secret to my success is using a collaborative leadership style & having a passion for achieving results through people. I am an inspiring, decisive leader with strong interpersonal effectiveness, communication, & presentation skills. I can inspire & translate that into actionable objectives for individuals/teams to own/deliver excellence.Expertise▪️Transformation Strategy▪️Collaborative Leadership ▪️Operations▪️Customer Service Excellence▪️Operating across international markets▪️Objective Setting
Digital Optimus
View- Website:
- digitaloptimus.com
- Employees:
- 2
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Founder And CeoDigital OptimusSwindon, Gb
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Managing DirectorAmd - Optimus 2018 - PresentOxford, United KingdomTransformational Leadership Development and Business Transformation focused on strategy and organisational / people optimisation working across the UK, the Middle East, and Asia. Conducting comprehensive diagnostic gap analyses across departments, incorporating Operations, Buying & Merchandising, HR, Supply Chain, Marketing, Finance, e-commerce and Stores. Strengths and opportunities are identified and shared before working with businesses to deliver solutions. Key Focus Areas- Transformation - Strategy development and execution - Commercial Leadership- Snr Leadership Development- Sales Development and Growth- e-commerce growth
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Non Executive DirectorThe Camden Society Nov 2020 - Apr 2024The Camden Society serves people with learning disabilities across London and Oxfordshire. It has a reputation for creativity, innovation, and enterprise, generating new opportunities for people with disabilities to achieve greater equality. Part of Thera Trust's vision is to enable people with learning disabilities to design and manage their support.Served as Chair of the Employee Council, overseeing the charity’s employee process of voicing concerns/frustrations about working practices & helping to ensure that an inclusive and productive work environment is upheld.Key Focus Areas - Charity Governance- Strategy- Influencing Others- Team Culture -
Development Director24X7 Group Jun 2020 - Dec 2023England, United KingdomSuccessfully built a thriving home-to-school transport business for SEND children from scratch, achieving an impressive £2m turnover. Recruiting and building a team of 100 staff with adherence to strict local government & safeguarding regulations. -
Advisory Board MemberVis Exhibitions & Conferences- Retail Smart Stores Expo 2018 - Aug 2020Dubai, United Arab EmiratesI was on the advisory board of the Smart Stores Expo, aimed at developing awareness of digital technology trends within retail
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Gm (Regional Md) - The Children'S PlaceApparel Group 2015 - 2018Dubai, UaeGeneral Manager with the Apparel Group, a $4b turnover company, responsible for running The Children’s Place Kids fashion brand across multiple countries. Turnaround project implementing changes across products, people, and processes to drive through sales and profit improvements. Spearheaded and drove a remarkable turnaround, delivering a 45% top-line sales growth within 18 months following 5 consecutive years of loss. Key Focus - Transformation / Change Management- Inventory Management - Fast Fashion- Team Inspiration / Delivery - Commercial - Customer Service -
International Head Of Retail OperationsLandmark Group 2012 - 2015Dubai UaeLandmark Group is one of the largest retail businesses in the Middle East encompassing 28 brands across 19 countries; 2000 stores, 55,000 employees, $6bn turnoverResponsible for the development and general management of Retail Operations, VM, Marketing & Training for the Babyshop brand (Children’s fashion, Toys & Nursery retailer); 232 stores across 10 countries within the MENA Region. -
Retail Sales And Operations DirectorPast Times 2004 - 2012OxfordshirePremium gifts, jewellery, and homeware retailer owned by Private Equity, £55M T/O from over 169 storesEstablished and developed the now popular pop-up store model; from conception, planning, and delivery of 135 store openings over 5 yearsIntroduced new avenues of revenue generation; established a chain of 27 value stores Jointly worked with Chairman on the business turnaround following administration, growing the business into a profitable EBITDA position from a loss of $5m in 2006 to $2m profit 2009 -
Retail DevelopmentNew Look 2002 - 2004Women's/Men's Fashion, 600 stores and a turnover of £1.1 billion.Responsible for developing retail ops from store design to operational processes. Delivering operational efficiencies through utilising new technologies, saving £600k over 3 yrs -
Regional Director - Currys Pc WorldDixons Carphone 1998 - 2002HertfordshireFTSE listed international company encompassing Dixons, Currys, PC World and the Link. Currys was the UK's largest electrical retailer; 600 stores, £10bn turnoverP&L accountability for 42 stores in the UK and Southern Ireland with a turnover of £230m.
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Mark Johnson works for Digital Optimus
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