Mohammed Ashraf

Mohammed Ashraf Email and Phone Number

Senior Manager, Digital Marketing (CRM) and Business Development @ PARALLAX360
Mohammed Ashraf's Location
Jeddah, Makkah, Saudi Arabia, Saudi Arabia
About Mohammed Ashraf

Dynamic and Goal-Driven Marketing Leader | MBA with 8+ Years in Digital Marketing Strategy, Business Development, and CRMWith a Master’s degree in Business Administration and over 8 years of expertise, I bring a strategic, results-driven approach to digital marketing, business growth, and CRM. I’m passionate about leveraging data-driven insights and innovative strategies to create impactful campaigns, enhance customer experiences, and drive measurable results.Core Competencies:Digital Marketing | Business Development | CMS/CRM Mastery | Strategic PlanningTeam Leadership | User Experience (UX) | Product & E-commerce Development | Lead Generation | Consumer Insights & Persona Development | SEO/SEM Optimization | Project Management | Brand BuildingBrand Partnerships:I've had the privilege to collaborate with leading global brands, including:FMCG: Suntop, San Bernardo, Fakieh Chicken, Ibrahim Al-QurashiElectronics: LG, Huawei, Sandisk, Nikon, DysonTelecom: Lebara, Virgin Mobile, MobilyAutomotive: Dodge, Mitsubishi, ToyotaRetail: Panda, AbdulwahedHospitality: Hilton, Waldorf Astoria

Mohammed Ashraf's Current Company Details
PARALLAX360

Parallax360

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Senior Manager, Digital Marketing (CRM) and Business Development
Website:
parallax360.com
Employees:
2
Mohammed Ashraf Work Experience Details
  • Parallax360
    Senior Manager, Digital Marketing (Crm) And Business Development
    Parallax360
  • Parallax360
    Senior Manager, Marketing (Crm) & Business Development
    Parallax360 May 2019 - Present
    Jeddah, Makkah, Saudi Arabia
    ▪️ Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.▪️ Analyzing data from retention marketing campaigns and reporting performance insights to recommend improvements.▪️ Setting goals, KPIs and developing plans for business and revenue growth.▪️ Researching, planning, and implementing new target market initiatives.▪️ Pursuing leads and moving them through the sales cycle.▪️ Setting goals for the business development team and developing strategies to meet those goals.▪️ Planning, managing and negotiating multiple digital campaigns with third parties where necessary. ▪️ Building and managing campaigns with messaging to customers or clients customized according to lifecycle stage and engagement level.▪️ Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets.▪️ Assisting and advising on personalized targeting and content when required.▪️ Leading and analyzing A/B testing to optimize engagement.▪️ Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.▪️ Manage the entire sales/marketing team in the company.▪️ Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).▪️ Building and maintaining a brand’s presence across multiple social media channels.▪️ Coordinating with the digital marketing team to identify innovative growth strategies.▪️ Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.▪️ Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.▪️ Creating, Implementing, monitoring, Marketing strategy.
  • Parallax360
    Digital Marketing Manager
    Parallax360 May 2017 - May 2019
    Jeddah, Saudi Arabia
    ▪️ Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).▪️ Building and maintaining a brand’s presence across multiple social media channels.▪️ Creating, executing and monitoring marketing campaign budgets.▪️ Collaborating with media and sales teams to improve marketing results.▪️ Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.▪️ Coordinating with the digital marketing team to identify innovative growth strategies.▪️ Preparing reports on the performance of marketing campaigns.▪️ Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.▪️ Collaborate with internal teams to create landing pages and optimize user experience.▪️ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Parallax360
    Business Development Manager
    Parallax360 Oct 2016 - May 2017
    Jeddah, Saudi Arabia
    ▪️ Setting goals, KPIs and developing plans for business and revenue growth.▪️ Researching, planning, and implementing new target market initiatives.▪️ Researching prospective accounts in target markets.▪️ Pursuing leads and moving them through the sales cycle.▪️ Setting goals for the business development team and developing strategies to meet those goals.▪️ Attending conferences and industry events.▪️ Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.▪️ Foster and develop relationships with customers/clients.▪️ Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.▪️ Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.▪️ Work strategically - carrying out necessary planning in order to implement operational changeshave a good understanding of the businesses' products or services and be able to advise others about them.▪️ Train members of your team, arranging external training where appropriate.▪️ Discuss promotional strategy and activities with the marketing department.▪️ Seek ways of improving the way the business operates.▪️ Keep abreast of trends and changes in the business world.
  • Redmond Marketing
    Business Development Manager
    Redmond Marketing Apr 2015 - Oct 2016
    Jeddah, Saudi Arabia
    ▪️ Maintain current client relationship and identifying areas for potential clients.▪️ Contacting potential clients to establish a business relationship and meet with them.▪️ Develop new sales areas and improving sales through various methods.▪️ Research the latest in the business industry and creating new opportunities to expand business.▪️ Collaborate with sales and design team to ensure requirements are met, such as sales numbers and profit goals.▪️ Train junior salespeople to improve sales goals and meet expectations.▪️ Strong understanding of company products or services as well as business position and competition to keep business competitive.
  • Redmond Marketing
    Business Development Executive
    Redmond Marketing Sep 2014 - Apr 2015
    Jeddah, Saudi Arabia
    ▪️ Attracting new clients by innovating and overseeing the sales process for the business.▪️ Working with senior team members to identify and manage company risks that might prevent growth.▪️ Identifying and researching opportunities that come up in new and existing markets.▪️ Preparing and delivering pitches and presentations to potential new clients.▪️ Combining efforts and fostering a collaborative environment within the business as a whole.▪️ Communicating with clients to understand their needs and offer solutions to their problems.▪️ Creating positive, long-lasting relationships with current and potential clients.▪️ Running outbound campaigns (phone calls, emails, etc.) to create sales opportunities.▪️ Maintaining client activities in CRM.▪️ Developing and presenting proposals customized for each client’s specific business needs.▪️ Ensuring excellent customer service through regular client follow up.▪️ Developing rapport with key decision makers.▪️ Translating proposals into ready-to-sign contracts.▪️ Owning the sales lifecycle from prospecting to implementation.▪️ Managing virtual and in-person sales meetings.
  • Jamjoom Medical Industries Co. Ltd.
    Data Analyst
    Jamjoom Medical Industries Co. Ltd. May 2013 - Sep 2014
    Jeddah, Saudi Arabia
    ▪️ Work with executives and other business leaders to identify opportunities for improvement.▪️ Create reports for internal teams and/or external clients.▪️ Collaborate with team members to collect and analyze data.▪️ Use graphs, infographics and other methods to visualize data.▪️ Establish KPIs to measure the effectiveness of business decisions.▪️ Structure large data sets to find usable information.▪️ Work with a team of analysts and other associates to process information.▪️ Create presentations and reports based on recommendations and findings.
  • Kamal Osman Jamjoom Group
    Distribution Executive
    Kamal Osman Jamjoom Group Feb 2011 - Mar 2013
    Jeddah, Saudi Arabia
    ▪️ Maintaining communication with store managers to ensure that their needs are being met and that they are satisfied with our service.▪️ Receiving and processing orders from our retail stores, ensuring that each order is filled correctly and in a timely manner.▪️ Working closely with the warehouse team to make sure that orders are being fulfilled accurately and efficiently.▪️ Coordinating computer systems with suppliers to implement a just-in-time inventory system.▪️ Overseeing inventory security.▪️ Ensuring the safe transport of product.▪️ Partnering with suppliers to develop optimal packaging, storage and labeling to support efficiency in inventory handling and storage.▪️ Creating, implementing and managing strategies and processes to guarantee all product, incoming and outbound, is sent and received on time.▪️ Overseeing forecasting and information flow.▪️ Measuring processes and adapting strategies.▪️ Training employees who pick & pack orders.

Mohammed Ashraf Education Details

  • Virtual University
    Virtual University
    Business Administration And Management, General
  • Virtual University
    Virtual University
    Business, Management, Marketing, And Related Support Services

Frequently Asked Questions about Mohammed Ashraf

What company does Mohammed Ashraf work for?

Mohammed Ashraf works for Parallax360

What is Mohammed Ashraf's role at the current company?

Mohammed Ashraf's current role is Senior Manager, Digital Marketing (CRM) and Business Development.

What schools did Mohammed Ashraf attend?

Mohammed Ashraf attended Virtual University, Virtual University.

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