Data-driven individual with 5+ years of experience in performing data analysis, creating data visualizations, and presenting findings.Highlights:🏆 Proficient in R, SPSS, STATA, EViews, Python, Tableau, Power BI, and SQL.🏆 Analytical skillset includes advanced statistical models to examine marketing performance.🏆 Possess hands-on experience with household panel data, point-of-sales data, and survey data.🏆 Presented a research paper at the 41st INFORMS Marketing Science Conference (Rome, 2019).🏆 Presented a research paper at the 47th European Marketing Academy Conference (Glasgow, 2018).🏆 Recipient of Amsterdam Merit Scholarship from the University of Amsterdam (2015-2017).🏆 Recipient of EUR Excellence Scholarship from Erasmus University Rotterdam (2013-2014).Data Analytics Projects:🔵 Analyzed performance of national brands vis-à-vis private labels in the UK supermarkets.🔵 Examined drivers of web traffic and online user engagement for Sky Media Group in the UK.🔵 Investigated sales of top deodorant brands (e.g. Rexona and Axe) across major Dutch retailers.🔵 Analyzed grocery shopping behavior during a large-scale promotional event in the Netherlands.🔵 Measured return on investment for telecom operators (e.g. KPN and Vodafone) in the Netherlands.🔵 Examined trends in the passenger car fleet (i.e. a shift towards electric vehicles) in the Netherlands.