Market Building Strategy for the APAC markets focus on spirits and beverages brands.

During my five and a half years in Summergate my key achievements were:Define a 5 years business plan for spirits and beverages categories, including portfolio, promotional and distribution.Launching of 2 categories and 12 brands across the Greater China region.Generate incremental revenue, which represents a 30% share of the total company gross profit. Lead the “Route to market” project that reshaped the company’s distribution model through a better understanding of costumers and consumer needs.Responsible for annual and long-term budget allocation and execution of USD 1MM Decision maker for key category positions across all offices & regions.

SUMMERGATE FINE WINE & SPIRITS is one of the leading importer, distributor and market builder for beverage brands in the Greater China Market, with 13 offices across the territory, and a full distribution network across all channels.As part of Woolworth Liquor Group (http://wlgpartners.com.au) as global leader of beverage distribution in the market.As Commercial Manager:1.Development of a comprehensive portfolio of spirits brands that fit with company culture, distribution strategy and values.2.Conceptualization of SUMMERGATE SPIRITS OF INDEPENDENCE, as a portfolio strategy, defining the direction and the priority categories and brand profiles. Member of Portfolio Committee.Current portfolio of independently own brands• Delamain Cognac (www.delamain-cognac.fr) • Teeling Irish Whiskey (www.teelingwhiskey.com)• Beluga Noble Russian Vodka(www.vodka-beluga.com)• The London N1 Gin (http://www.thelondon1.com)• Corralejo Tequila (www.tequilacorralejo.mx)• Fernet-Branca (www.fernetbranca.com)• Antica Formula Vermouth (www.carpano.com)• Alto del Carmen Pisco (www.altodelcarmen.cl)• Maddero Rum (www.maddero.cl)• Fever-Tree Premium Mixers (www.fever-tree.com)• Angostura Bitters & Amaros (www.angosturabitters.com)• Angostura Rums (www.angosturarum.com)• Rollins Tennessee Whiskey (www.rollinswhiskey.com)More to come..3. Sourcing & Negotiation4. Brand planning for all brands.7. Commercial strategy of spirits category for On & OFF trade and route to market wholesale across the Greater China territory.8. Launching of liquor brands portfolio into the Greater China market 11. Coordinate branding activities and sponsored events.12. Contribute to increase total revenue and gross profit of the company. 14. Support & sponsor key/national accounts deals.