Started Supplydeli because I was furloughed due to COVID-191) Setup and driving a D2C wines and spirits e-commerce business in Hong Kong with the objective to enhance my digital competencies• Getting a chance to sample some of the finest (and not so fine) tipples from across the world and collaborate with passionate individuals • Key KPIs after Q2;CAC: <$3(USD)MoM Revenue Growth: 20%Return Customer Rate: 22.55%2) Created & Launched a French wine brand across APAC in 2020• Secured supplier partnership to incubate and produce MLM and achieved COGS savings by 6.25%• Market entry in 3 markets in YR 1, surpassing expected target by 1, or total sales by 35%

APAC wines and Spirits business built on the foundation of owning brand intellectual properties• Driving regional business with outright P&L responsibility; setup a distribution network in 8 countries with 18 import partners, including King Power, Dairy Farm, Hite Jinro, and Carrefour, supposing network target by 80%• Steering marquee brand, Blowfish wines, from 0 cases to 50,000 cases in 2 years achieving YoY growth 100%• Managing distributors; attained market entry in Yr1 for Taisteal whisky, Langley’s gin, Blowfish, Atilius, and Kingsbury wines in Taiwan, South Korea, Indonesia, Philippines, Malaysia, Thailand, Cambodia, and Vietnam• Growing to 2000 consumer touchpoint by the end of FY20, surpassed goals by 50%• Building a team to expand local Hong Kong Distribution; achieved YoY growth 60% for 2 years• Leading value engineering and sourcing on Blowfish wines; adding revenue 10% and GP 5% for FY21• Spearheaded innovation; developed brand guidelines & marketing strategy for Taisteal Whisky and Atilius wines

Finished white metallic goods distributor. Multi-category alcohol import business.• Simulated three year P&L statements; wrote financial reports, and set company budgets to derive investment strategies which aligned with company objectives• Analysed financial statements of the top 10 importers; identified trends and predict future areas of growth• Gained sales contracts worth $200K, indexed to KPIs; top imported wines supplier to two national hotel chains

Leading (top 10) multi-category alcohol import and distribution business.• Setup the marketing department, constructed position and price strategies for 13 globally recognised wine brands, including Robert Mondavi, Woodbridge, Penfolds, and George Duboeuf• Created the go-to-market strategy for SVEDKA vodka for India; secured a $1M budget from Constellation brands• Conceived innovative sales tactics for SVEDKA; captured 732 consumer touch points, surpassed goal by 22%• Drove vendor negotiation, attained a “most favoured nation” position; decreased overall POSM costs by 6%• Identified and liaised with three global wine producers for India market entry; won exclusive importing rights

• Managed on-going relationships with six luxury F&B outlets; obtained sales contracts, indexed to KPIs, achieving 18% sales over target

• Coordinated global wine logistics for markets spanning across ten+ countries, spread across four continents