Pratham Wahi Email & Phone Number

Hong Kong SAR

Hong Kong SAR

• Started Supplydeli because I was furloughed due to COVID-191) Setup and driving a D2C wines and spirits e-commerce business in Hong Kong with the objective to enhance my digital competencies
• Getting a chance to sample some of the finest (and not so fine) tipples from across the world and collaborate with passionate individuals
• Key KPIs after Q2;CAC: <$3(USD)MoM Revenue Growth: 20%Return Customer Rate: 22.55%2) Created & Launched a French wine brand across APAC in 2020
• Secured supplier partnership to incubate and produce MLM and achieved COGS savings by 6.25%
• Market entry in 3 markets in YR 1, surpassing expected target by 1, or total sales by 35%

Hong Kong

• APAC wines and Spirits business built on the foundation of owning brand intellectual properties
• Driving regional business with outright P&L responsibility; setup a distribution network in 8 countries with 18 import partners, including King Power, Dairy Farm, Hite Jinro, and Carrefour, supposing network target by.
• Steering marquee brand, Blowfish wines, from 0 cases to 50,000 cases in 2 years achieving YoY growth 100%
• Managing distributors; attained market entry in Yr1 for Taisteal whisky, Langley’s gin, Blowfish, Atilius, and Kingsbury wines in Taiwan, South Korea, Indonesia, Philippines, Malaysia, Thailand, Cambodia, and Vietnam
• Growing to 2000 consumer touchpoint by the end of FY20, surpassed goals by 50%
• Building a team to expand local Hong Kong Distribution; achieved YoY growth 60% for 2 years

New Delhi Area, India

• Finished white metallic goods distributor. Multi-category alcohol import business.
• Simulated three year P&L statements; wrote financial reports, and set company budgets to derive investment strategies which aligned with company objectives
• Analysed financial statements of the top 10 importers; identified trends and predict future areas of growth
• Gained sales contracts worth $200K, indexed to KPIs; top imported wines supplier to two national hotel chains

New Delhi Area, India

• Leading (top 10) multi-category alcohol import and distribution business.
• Setup the marketing department, constructed position and price strategies for 13 globally recognised wine brands, including Robert Mondavi, Woodbridge, Penfolds, and George Duboeuf
• Created the go-to-market strategy for SVEDKA vodka for India; secured a $1M budget from Constellation brands
• Conceived innovative sales tactics for SVEDKA; captured 732 consumer touch points, surpassed goal by 22%
• Drove vendor negotiation, attained a “most favoured nation” position; decreased overall POSM costs by 6%
• Identified and liaised with three global wine producers for India market entry; won exclusive importing rights

New Delhi Area, India

• Managed on-going relationships with six luxury F&B outlets; obtained sales contracts, indexed to KPIs, achieving 18% sales over target

Stellenbosch, Western Cape, South Africa

• Coordinated global wine logistics for markets spanning across ten+ countries, spread across four continents

Master Of Business Administration, Entrepreneurship

Financial Times Global MBA Ranking 2020 - 9th worldwide Top MBA Business School Ranking 2019 - 3rd in Europe and 7th worldwide • Student.

Post Graduate Diploma, International Hospitality

Bsc, Hospitality & Hotel Administration