Leading the development and execution of Ben Soliman's commercial marketing strategy, focusing on driving business growth, enhancing brand visibility, and optimizing market share within the FMCG distribution sector in Egypt.Key Responsibilities: - Develop and implement commercial marketing strategies to drive revenue growth and expand market reach. - Conduct market research to identify new opportunities, trends, and competitor activities to guide business decisions. - Oversee the creation and management of marketing campaigns tailored to target customers. - Drive the digital transformation of the company by shifting customer engagement from offline to online platforms. - Collaborate with sales and purchasing teams to develop promotional offers, pricing strategies, and distribution plans to maximize sales performance. - Lead the selection and onboarding of new suppliers and product categories to expand Ben Soliman’s portfolio. - Enhance brand positioning through innovative marketing initiatives, including digital and social media campaigns. - Lead cross-functional efforts to transition the entire business ecosystem towards a fully integrated online model, ensuring a 360-degree approach. - Analyze performance metrics to evaluate campaign effectiveness and adjust strategies to meet objectives.Achievements: - Successfully converted a significant percentage of customers from offline to online platforms, driving higher engagement and sales efficiency. - Spearheaded the transformation of Ben Soliman into a 360-degree company by digitizing the entire business ecosystem, from customer interactions to operations.

My responsibilities included developing and managing relationships with essential suppliers to secure the procurement of high-quality products at competitive prices for the company's branches. Additionally, my role involved supervising procurement operations, negotiating contracts, evaluating supplier performance, and guaranteeing uninterrupted supply chain operations.Key Responsibilities: - Manage and execute procurement strategies to ensure availability of products with the best quality and competitive prices. - Develop and maintain strong relationships with supplier partners, negotiate contract terms and prices. - Monitor supplier performance and evaluate compliance with required standards. - Ensure continuity of supply and manage any emergency issues or delays in supply. - Analyze market trends and provide recommendations to improve procurement and supply chain operations. - Coordinate with logistics and warehouse departments to facilitate efficient receipt and distribution of products. - Prepare regular reports on operations performance, costs, and provide solutions for continuous improvement.- Develop strategic pricing policies to achieve annual profit margin targets while considering the appropriate price point for the market.Additional Responsibilities: - Supervise social media platforms for products and Zaher supermarkets' branches to enhance brand awareness. - Develop marketing strategies to position Zaher brand as a leading brand in health products. - Establish and oversee a customer service team to enhance customer experience and uphold the company's image. - Establish and manage E-Commerce for Zaher supermarkets to expand digital channels. - Plan and supervise the expansion strategy for new Zaher supermarket branches.

QatfaStore.com is an online fresh food store that provides a healthy food with affordable prices.

Directly reported to the CEO, efficiently managing buying and inventory replenishment across twenty KnockMart and Dina Farms branches.Key Responsibilities:- Establishing Procurement Terms and Strategies:This involves defining the terms of engagement with suppliers, including pricing, quality standards, and delivery schedules. Negotiating contracts effectively is crucial here.- Research for Best-Value Products and Suppliers:Identifying suppliers who offer the best value (considering both efficiency and quality) ensures optimal procurement decisions.- Vendor Relationship Management:Building strong relationships with suppliers fosters effective supply chain partnerships. Communication, trust, and collaboration play key roles.- Price Trend Forecasting:Anticipating price trends helps you plan for future procurement activities. It’s essential to stay ahead of market fluctuations.- Category Profit Margin Management:Balancing profit margins within procurement categories ensures alignment with company targets.- Team Development and Skill Improvement:Developing your purchasing team’s skills contributes to overall efficiency and effectiveness.- Fulfillment Strategies and Inventory Management:Implementing fulfillment strategies and managing stock levels are critical for smooth operations and ensuring that ordering processes align with company goals maintains consistency and efficiency.Inventory Replenishment Parameters:Setting and maintaining inventory replenishment parameters ensures optimal stock levels for new SKUs.Key Achievements: - Successfully integrated Dina Farms offline retail operations into the KnockMart.com online platform within thirty days, collaborating closely with company departments. - Achieved fourfold growth in 2016 and tenfold growth in 2017, demonstrating substantial business expansion under my management.

- Performance Indicators Review:Regularly assessing sales, profit margin ratios, and turnover ratios helps gauge the effectiveness of your procurement strategies. Adjustments can be made based on these insights.- Assortment Control:Managing the assortment of products within your category ensures that you offer a balanced mix of items. This involves decisions on what to stock, discontinue, or introduce.- Quality and Pricing Oversight:Ensuring product quality aligns with company standards is crucial. Additionally, monitoring prices helps maintain competitiveness and profitability.- Advising Senior Management:Your insights and recommendations play a vital role in shaping purchasing decisions. Senior management relies on your expertise to optimize procurement processes.- Promotion Negotiations:Collaborating with marketing, you negotiate promotion offers based on the yearly plan. Effective communication ensures alignment between promotions and procurement.- Supplier Relationships:Maintaining existing supplier relationships fosters trust and reliability. Sourcing new suppliers expands options for future products.- Price and Terms Negotiation:Skillful negotiation with suppliers impacts costs and terms. Balancing quality and price are essential.- Payments and Invoices:Managing payments and invoices ensures smooth financial transactions.Key Achievements:• Successfully doubled growth in just under seven months by expanding the product range and introducing a monthly promotional leaflet.• Developed spreadsheets to correlate sales with purchasing data, enabling the generation of reports on sales, profit margins, and stock levels in the absence of an ERP system.

• Managing and motivating a team to increase sales and ensure efficiency.• Analyzing sales figures and forecasting future sales.• Ensuring standards for quality, customer service and health and safety are met.• Developing pricing strategies, balancing firm objectives and customer satisfaction.• Developing the promotional strategy with new channels.• Identifying new business opportunities; creates and ensures positive relationships with existing and potential clients. • Conducting research to ascertain the best products and suppliers in terms of best value, delivery schedules, and quality.• Representing companies in negotiating contracts and formulating policies with suppliers.• Creating store planogram to each category to achieve maximum sales and profit. • Negotiating price and terms of products with suppliers.• Preparing purchase orders for all supplies according to the sales figures and turnover ratio per supplier.Key Achievement:• Succeeded to achieve two times of the growth at almost seven months by adding a wide range of products and applying a monthly promotion leaflet. • Implemented spreadsheets to relate the sales with purchasing data to generate sales, profit margin and stocks reports as we don’t have an ERP system.

• Developing pricing strategies, balancing firm objectives and customer satisfaction.• Managing all marketing for the company and activities within the marketing department.• Searching for new locations for our group• Selecting products and accessories to be displayed at the store.• Gathering and analyzing customer insight.• Working closely with design agencies and assisting with new product launches.• Developing the promotional strategy with new channels.• Organizing the market floor with our image.• Monitoring at delivery’s call center and handle the problems.• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns.• Analyzing potential strategic partner relationships for company marketing.

• Creating and managing all published content (images, video and written).• Monitoring, listen and respond to users in a “Social” way while cultivating leads and sales.• Gathering and analyzing customer insight.• Planning & designing the monthly offers’ magazine. • Developing the promotional strategy with new channels.• Organizing the market floor with our image.• Monitoring at delivery’s call center and handle the problems.• Designing print ads and publications.

• Managing and enhance a company's brand or reputation in the public's eye.• Developing and enrich customer service experience.• Leading a brand's strategic choices and vision, product, and commercial innovations.• Developing pricing strategies, balancing firm objectives and customer satisfaction.• Conducting market research in order to identify market requirements for current and future products.• Managing the entire product line life cycle from strategic planning to tactical activities. • Managing all aspects of print production, receipt, and distribution.

• Greet all customers in a professional, friendly, and timely manner, including answering phones and directing customer inquiries.• Technical problem solve issues and assess customer needs & right fit with the solution.• Participate in marketing efforts to provide new business.• Receive, process and follow up on all payments.• Assist in other tasks, duties, or projects as assigned by management.• Provide complete and appropriate solutions for every customer to achieve sales goal and maximize customer satisfaction.• Create new ideas to improve store performance.• Establish, develop and maintain business relationships with current customers and prospective customers to generate new business for the organization’s products and services.• Research and project sources for developing customer's information to determine their potential.• Advertise and sell products and services of the company to current and prospective customers.• Control account services through quality and other supporting activities.• Help the company implement its marketing plans as required.• Demonstrate products and show consumers how to maximize their features and discuss warranties & replacement part.

• Answer calls and respond to emails.• Handle customer inquiries telepathically.• Review customer complaints and search for possible solution.• Provide customers with product and service information.• Enter new customer information into system.• Update existing customer information.• Follow up customer calls where necessary.• Document all call information according to standard operating procedures.• Complete call logs and produce call reports.

• Work with direct clients to sell the products.• Evaluate, present and negotiate business opportunities.• Outdoors presentations to companies and organizations.• Meet clients and build relationships for sales.