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Matt Button Email & Phone Number
Interim Customer Growth and CRM Transformation Lead
at
Independent Consultant
1 work email found
@marks-and-spencer.com
5 phones found area 207 and 208
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Interim Customer Growth and CRM Transformation Lead
Location
London, England, United Kingdom
Company size
Who is Matt Button? Overview
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Quick answer
Matt Button is listed as Interim Customer Growth and CRM Transformation Lead at Independent Consultant, a company with 7537 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at marks-and-spencer.com, phone signal with area code 207, 208, and a matched LinkedIn profile for Matt Button.
Matt Button previously worked as Digital Marketing Strategy Consultant | Open to Full-Time and Freelance Opportunities at Independent / Open To Opportunities and Head of Digital Audio Data Strategy at Bauer Media Group – Uk. Matt Button holds Bachelor Of Arts (Ba), Communication And Cultural Studies from Leeds Trinity And All Saints College.
Company email context
Email format at Independent Consultant
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{first}.{last}@marks-and-spencer.com
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AeroLeads found 1 current-domain work email signal for Matt Button. Compare company email patterns before reaching out.
Profile bio
About Matt Button
I am an accomplished marketing professional with deep experience in brand building and data-driven marketing. I have created and managed some of the UK’s most innovative loyalty marketing programmes for blue chip brands such as M&S, HMV and KLM. I have extensive experience managing the full marketing mix including acquisition and performance marketing, brand building, advertising and media, PR and internal communications, customer service and contact centres, customer research and analytics as well as CRM, retention and loyalty.My strengths and key achievements are in unlocking the value of customer data and combining this creative brand messaging to drive engagement, revenue and long term retention. I am adept at building teams within established organisations to disrupt and redesign old business practices. I combine data analytics, creativity and emotionally intelligent leadership to energise teams and inspire innovation and am an expert presenter able to communicate and engage with all levels of stakeholders.
Listed skills include Digital Marketing, Direct Marketing, Crm, Marketing Strategy, and 46 others.
Current workplace
Matt Button's current company
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Independent Consultant
14 roles · 39 years
Matt Button work experience
A career timeline built from the work history available for this profile.
Digital Marketing Strategy Consultant | Open To Full-Time And Freelance Opportunities
Independent / Open To Opportunities
Head Of Digital Audio Data Strategy
Current
Nov 2020 - Present
Head Of Retention, Gumtree Uk
Doubled the proportion of visits from CRM channelsExpanded channel capability with new push notifications with a 600% increase in messagesLaunched Thought Leadership campaign for Jobs category which was officially endorsed by the Secretary of State for Work and PensionsImproved conversion from CRM channels by 18% Reduced cost per conversion from CRM.
Sep 2019 - Aug 2020
Head Of Marketing, Gumtree Uk
Relaunched Gumtree brand and achieved highest ever Ad recallConducted analysis which concluded the Gumtree brand had high levels of awareness but low consideration and trust scores. Created a new brand position and led an integrated launch campaign across TV, radio, social media and more. Achieved highest ever advertising recall and increased TrustPilot.
Jul 2018 - Sep 2019
Head Of Crm And Social, Gumtree Uk
Migrated CRM platform to Salesforce improving campaign efficiency and reducing costsBuilt a team to increase capacity and capability for CRM channels. Up-skilled and expanded team to bring data capability in-houseDeveloped a campaign strategy to increase targeting, volume and capability. Devised and introduced a customer segmentation strategy. Expanded.
Jun 2016 - Jun 2018
Head Of Crm Campaigns
Exceeded annual revenue stretch targets two years’ running Increased opted-in customer database by >1 millionCreated campaign strategy for Sparks membership programmeTransferred the eCRM team from the online division into the wider marketing division to support the new Sparks membership programme. Raised campaign output by 50% with no additional.
Jun 2014 - Jun 2016
Head Of Crm
- Create and instigate a new CRM strategy to transform the business from a book club style subscription model to a loyalty-based approach. Reposition the business as a distinctive publishing brand in order to expand.
- Initiated a brand definition and identity review
- Restructured marketing department to align acquisition, retention and online functions
- Instigated and executed a new brand focused acquisition strategy
- Introduced on-going customer research and insight panel
- Devised a new KPI dashboard with new management reporting processes
Nov 2012 - Mar 2014
Head Of Marketing Strategy
Mar 2012 - Nov 2012
Group Head Of Crm
Launched PureHMV loyalty programme nationally with multi-channel campaignReshuffled agency roster and cut agency costs by 20%Drove 25% of all online revenue directly from eCRM campaignsDelivered incremental sales of 15% from purehmv membersCreated the business case for and delivered a new marketing database Won 3 DMA Awards and 1 Marketing Week Engage Award
Oct 2008 - Feb 2012
Crm & Database Marketing Manager
Create and manage customer acquisition, sales funnel and CRM strategy. Managing wide roster of agencies inc. DM/CRM, media, contact centre, web/digital agency, customer publishing/content and dealer marketing. Managing a budget circa £4.5m. Share best practice and insights across other European territories. Reporting to National Manager, Marketing.
Apr 2003 - Sep 2008
Marketing Communications Manager
Lexus (Gb)
Create and deliver marketing programmes to enhance brand awareness and perceptions and drive new car sales. Develop campaign assets and resources across European territories. Reporting to General Manager, Marketing. Managing a budget of £9 million and roster of agencies.
Apr 1997 - Apr 2003
Marketing Communications Manager
Apr 1990 - Apr 1997
Marketing Executive
1987 - 1990
~3 yrs
5 education records
Matt Button education
Bachelor Of Arts (Ba), Communication And Cultural Studies
Ba, Communication & Cultural Studies
Trinity & All Saints College
English, Theatre Studies
Orpington College Of Further Education
Education record
Eltham College
Education record
Eltham College
FAQ
Frequently asked questions about Matt Button
Quick answers generated from the profile data available on this page.
What company does Matt Button work for?
Matt Button works for Independent Consultant.
What is Matt Button's role at Independent Consultant?
Matt Button is listed as Interim Customer Growth and CRM Transformation Lead at Independent Consultant.
What is Matt Button's email address?
AeroLeads has found 1 work email signal at @marks-and-spencer.com for Matt Button at Independent Consultant.
What is Matt Button's phone number?
AeroLeads has found 5 phone signal(s) with area code 207, 208 for Matt Button at Independent Consultant.
Where is Matt Button based?
Matt Button is based in London, England, United Kingdom while working with Independent Consultant.
What companies has Matt Button worked for?
Matt Button has worked for Independent Consultant, Independent / Open To Opportunities, Bauer Media Group – Uk, Ebay, and Marks And Spencer.
How can I contact Matt Button?
You can use AeroLeads to view verified contact signals for Matt Button at Independent Consultant, including work email, phone, and LinkedIn data when available.
What schools did Matt Button attend?
Matt Button holds Bachelor Of Arts (Ba), Communication And Cultural Studies from Leeds Trinity And All Saints College.
What skills is Matt Button known for?
Matt Button is listed with skills including Digital Marketing, Direct Marketing, Crm, Marketing Strategy, Brand Development, Strategy, Social Media Marketing, and Multi Channel Marketing.
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