Matt Button

Matt Button Email and Phone Number

Interim Customer Growth and CRM Transformation Lead @ Independent Consultant
London, GB
Matt Button's Location
London, England, United Kingdom, United Kingdom
Matt Button's Contact Details
About Matt Button

I am an accomplished marketing professional with deep experience in brand building and data-driven marketing. I have created and managed some of the UK’s most innovative loyalty marketing programmes for blue chip brands such as M&S, HMV and KLM. I have extensive experience managing the full marketing mix including acquisition and performance marketing, brand building, advertising and media, PR and internal communications, customer service and contact centres, customer research and analytics as well as CRM, retention and loyalty.My strengths and key achievements are in unlocking the value of customer data and combining this creative brand messaging to drive engagement, revenue and long term retention. I am adept at building teams within established organisations to disrupt and redesign old business practices. I combine data analytics, creativity and emotionally intelligent leadership to energise teams and inspire innovation and am an expert presenter able to communicate and engage with all levels of stakeholders.

Matt Button's Current Company Details
Independent Consultant

Independent Consultant

View
Interim Customer Growth and CRM Transformation Lead
London, GB
Website:
linkedin.com/company/18662810
Employees:
7537
Matt Button Work Experience Details
  • Independent Consultant
    Interim Customer Growth And Crm Transformation Lead
    Independent Consultant
    London, Gb
    View
  • Independent / Open To Opportunities
    Digital Marketing Strategy Consultant | Open To Full-Time And Freelance Opportunities
    Independent / Open To Opportunities
    London, Gb
  • Bauer Media Group – Uk
    Head Of Digital Audio Data Strategy
    Bauer Media Group – Uk Nov 2020 - Present
    Currently Home Based
    View
  • Ebay
    Head Of Retention, Gumtree Uk
    Ebay Sep 2019 - Aug 2020
    Richmond, Surrey
    Doubled the proportion of visits from CRM channelsExpanded channel capability with new push notifications with a 600% increase in messagesLaunched Thought Leadership campaign for Jobs category which was officially endorsed by the Secretary of State for Work and PensionsImproved conversion from CRM channels by 18% Reduced cost per conversion from CRM channels by 33%
    View
  • Ebay
    Head Of Marketing, Gumtree Uk
    Ebay Jul 2018 - Sep 2019
    Richmond, Surrey
    Relaunched Gumtree brand and achieved highest ever Ad recallConducted analysis which concluded the Gumtree brand had high levels of awareness but low consideration and trust scores. Created a new brand position and led an integrated launch campaign across TV, radio, social media and more. Achieved highest ever advertising recall and increased TrustPilot rating from 1 star to more than 4 starsSelected to attend eBay’s Emerging Leaders Programme in San Jose Awarded an eBay Critical Talent Award Managed the introduction of Marketing Mix Modelling analytics Consolidated agency roster to sharpen focus and reduce costs
    View
  • Ebay
    Head Of Crm And Social, Gumtree Uk
    Ebay Jun 2016 - Jun 2018
    Richmond, Surrey
    Migrated CRM platform to Salesforce improving campaign efficiency and reducing costsBuilt a team to increase capacity and capability for CRM channels. Up-skilled and expanded team to bring data capability in-houseDeveloped a campaign strategy to increase targeting, volume and capability. Devised and introduced a customer segmentation strategy. Expanded opted in customer database by 33%Pioneered use of AI algorithms to boost email Open Rates by >20%Increased the number of weekly campaigns by 500%.Winner of Best Online Community Development at the Digital Impact Awards.
    View
  • Marks And Spencer
    Head Of Crm Campaigns
    Marks And Spencer Jun 2014 - Jun 2016
    London, United Kingdom
    Exceeded annual revenue stretch targets two years’ running Increased opted-in customer database by >1 millionCreated campaign strategy for Sparks membership programmeTransferred the eCRM team from the online division into the wider marketing division to support the new Sparks membership programme. Raised campaign output by 50% with no additional headcount.Developed cross channel capability to run campaigns via push, SMS and DMDevised customer affinity scoring to increase relevance - resulting in 20% uplift in engagementIntroduced new multi-channel Campaign Management tool (FastStats)
    View
  • The Folio Society Ltd
    Head Of Crm
    The Folio Society Ltd Nov 2012 - Mar 2014
    London, United Kingdom
    Create and instigate a new CRM strategy to transform the business from a book club style subscription model to a loyalty-based approach. Reposition the business as a distinctive publishing brand in order to expand customer base. Champion and drive the use of digital channels to increase profitability and reduce costs to serve customers. Manage a team of nine. Devise a data strategy to support the business transformation inc database, campaign management and KPI dashboard. Achievements:• Initiated a brand definition and identity review• Restructured marketing department to align acquisition, retention and online functions• Instigated and executed a new brand focused acquisition strategy• Introduced on-going customer research and insight panel• Devised a new KPI dashboard with new management reporting processes• Designed, built and rolled out entirely new CRM strategy inc. new membership proposition, new eCRM and social media strategy and new events programme
    View
  • Underwired
    Head Of Marketing Strategy
    Underwired Mar 2012 - Nov 2012
    London, United Kingdom
    View
  • Hmv Group Plc
    Group Head Of Crm
    Hmv Group Plc Oct 2008 - Feb 2012
    Launched PureHMV loyalty programme nationally with multi-channel campaignReshuffled agency roster and cut agency costs by 20%Drove 25% of all online revenue directly from eCRM campaignsDelivered incremental sales of 15% from purehmv membersCreated the business case for and delivered a new marketing database Won 3 DMA Awards and 1 Marketing Week Engage Award
    View
  • Lexus (Gb)
    Crm & Database Marketing Manager
    Lexus (Gb) Apr 2003 - Sep 2008
    Burgh Heath, Epsom, Surrey
    Create and manage customer acquisition, sales funnel and CRM strategy. Managing wide roster of agencies inc. DM/CRM, media, contact centre, web/digital agency, customer publishing/content and dealer marketing. Managing a budget circa £4.5m. Share best practice and insights across other European territories. Reporting to National Manager, Marketing.
    View
  • Lexus (Gb)
    Marketing Communications Manager
    Lexus (Gb) Apr 1997 - Apr 2003
    Burgh Heath, Epsom, Surrey
    Create and deliver marketing programmes to enhance brand awareness and perceptions and drive new car sales. Develop campaign assets and resources across European territories. Reporting to General Manager, Marketing. Managing a budget of £9 million and roster of agencies.
  • Klm Royal Dutch Airlines
    Marketing Communications Manager
    Klm Royal Dutch Airlines Apr 1990 - Apr 1997
    View
  • Video Arts
    Marketing Executive
    Video Arts 1987 - 1990
    View

Matt Button Skills

Digital Marketing Direct Marketing Crm Marketing Strategy Brand Development Strategy Social Media Marketing Multi Channel Marketing Marketing Communications Database Marketing Ecrm Seo Analytics Email Marketing Strategic Planning Customer Retention Retail E Commerce Customer Insight Marketing Integrated Marketing Ppc Customer Acquisition Management Loyalty Programs Copywriting Digital Media Relationship Marketing Social Media Digital Strategy Sales Leadership Brand Loyalty Online Marketing Advertising Public Relations Segmentation Budgets Mobile Devices Campaign Management Market Research Team Management Direct Mail Business Development Market Planning Mobile Marketing Online Advertising Sem Budget Management Budgeting

Matt Button Education Details

  • Leeds Trinity And All Saints College
    Leeds Trinity And All Saints College
    Communication And Cultural Studies
    View
  • Trinity & All Saints College
    Trinity & All Saints College
    Communication & Cultural Studies
  • Orpington College Of Further Education
    Orpington College Of Further Education
    English, Theatre Studies
  • Eltham College
    Eltham College
  • Eltham College
    Eltham College

Frequently Asked Questions about Matt Button

What company does Matt Button work for?

Matt Button works for Independent Consultant

What is Matt Button's role at the current company?

Matt Button's current role is Interim Customer Growth and CRM Transformation Lead.

What is Matt Button's email address?

Matt Button's email address is ma****@****cer.com

What is Matt Button's direct phone number?

Matt Button's direct phone number is +4420793*****

What schools did Matt Button attend?

Matt Button attended Leeds Trinity And All Saints College, Trinity & All Saints College, Orpington College Of Further Education, Eltham College, Eltham College.

What skills is Matt Button known for?

Matt Button has skills like Digital Marketing, Direct Marketing, Crm, Marketing Strategy, Brand Development, Strategy, Social Media Marketing, Multi Channel Marketing, Marketing Communications, Database Marketing, Ecrm, Seo.

Not the Matt Button you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.