Mac Murphy Email & Phone Number

Greater Phoenix Area

Minneapolis, Minnesota, United States

Minneapolis, Minnesota

I work cross-functionally with sales and consumer strategy teams to uncover and present meaningful insights and reporting on the Link Snack's house of brands and competitors to internal team members and retail partners. I utilize data platforms (Nielsen Connect, IRI, 1Screen, etc), and data visualization and reporting tools (Excel, Power BI, XP3) to help develop reporting frameworks to uncover industry insights, develop forecasts and provide recommendations for strategic growth at Jack Link's.

Greater Minneapolis-St. Paul Area

I Identified online CBD retailers and worked to establish contact with them to discuss carrying Manitoba Harvest products. I also gathered insights on the online CBD marketplace for the E-Commerce team. Additionally, I tracked web analytics using SEMrush, and assisted with miscellaneous reporting projects using Google Analytics and Excel.

Greater Minneapolis-St. Paul Area

I analyze quantitative data and provide qualitative data in support of our national sales staff and national network radio partners ABC Radio, CBS Audio, and Local Radio Networks. I provide our Client Service team with training and support on research tools. I help develop strategies to improve efficiency and accuracy in reporting and workflow. I also collaborate with our Vice President of Sales and our Creative Director to develop bi-monthly research newsletters shared with over 600 industry-professionals nationwide.

Scottsdale, Arizona

I work closely with our sales representatives to develop proposals for radio advertising including affiliated sports radio and ABC radio platforms. The CSD team develops marketing materials and sales package presentations for the sales team. I am in charge of Nielsen research tools for national sales team including Scarborough and Tapscan.

Plymouth, Minnesota

Support between 4 and 5 National Sales Reps, managing and analyzing national inventory for proposals, processing contracts and managing national advertising campaigns. Collaborate with sales and operations departments to execute campaigns. Manage workflow of multiple departments on multiple campaigns simultaneously. Problem-solve to ensure that client expectations are being met and exceeded.

Plymouth, Minnesota

Contact business owners and managers to place national advertising campaigns. Multi-task to handle large volume of campaigns. Negotiate leasing prices, striving to lower rental-cost while building national ad-space inventory and positive brand relationships. Execute campaigns efficiently and with precision to meet parameters and exceed client expectations.

Master Of Business Administration - Mba, Data Analytics

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: Poetry Editor - Haute Dish Arts and Literature Magazine 2012 - 2013

Education record

Education record

Activities and Societies: Cross Country Running (5 years), Lacrosse (4 years), Nordic Skiing (4 years, Captain 2 years),