Maira Alejandra C. Email & Phone Number

Bogotá, Bogota, Co

Responsibilities:Designed and updated user interfaces for key app features, ensuring usability and alignment with brand guidelines.Conducted user research and usability testing to gather actionable feedback and enhance the user experience.Collaborated with cross-functional teams, including developers and stakeholders, to implement user-centered designs.Managed and expanded the design system for consistency and scalability.Achievements:Proposed and implemented new design ideas that improved the app's visual appeal and navigation.Enhanced the user experience by addressing usability issues and introducing intuitive solutions.Delivered design updates that aligned with evolving business goals and user needs.

Bogotá, Capital District, Colombia

Responsibilities:- Work closely with designer teams to develop projects for companies in the logistics industry. This includes collaborating from the initial design requirements assessment to project completion.- Work on assigned tasks within the same project, maintain effective team communication and coordination.- Contribute to the delivery of a complete software redesign project over a year. Successfully deliver a redesigned website project, implementing marketing techniques to showcase the company's updated design and increase contacts and sales of their services and time tracking software.- Handle smaller projects such as creating branding for a company and developing a website from scratch, including content creation.- Actively participate in team discussions and brainstorming sessions to generate creative design solutions and address project challenges collaboratively.- Assist in the improvement of work processes by providing feedback and implementing strategies to enhance team communication and efficiency.- Work on marketing documents such as designing dynamic and modern corporate slideshows.Achievements:- Demonstrated consistent improvement in the quality of work over time, resulting in increased client satisfaction and trust in design abilities.- Implemented effective communication techniques within the team, leading to enhanced collaboration and synergy in project execution.- Collaborated seamlessly with team members, contributing to a positive team dynamic and successful project outcomes.- Achieved an increase in hourly rate over time, reflecting the added value provided through expertise, quality deliverables, and proven results.

Colombia

Responsibilities:- Led and managed independently 2 to 3 projects in the healthcare sector, applying UX research methodologies to understand user needs and business goals.- Conducted heuristic evaluations and competitive analyses to identify improvement opportunities in existing interfaces and propose user-centered solutions.- Redesigned interfaces of established client projects, applying principles of user-centered design and ensuring an intuitive and efficient user experience.- Executed wireframing processes to solidify ideas and design structures before the implementation phase.- Collaborated closely with the development team to ensure the technical feasibility of designs and guarantee a consistent and high-quality implementation.- Maintained open and constant communication with clients to gather feedback, iterate on designs, and ensure alignment with project objectives.- Participated in collaborative design sessions and design reviews with internal teams and clients to foster a culture of continuous improvement and excellence in UX/UI design.Achievements:- Successfully implemented UX research methodologies and user-centered design, resulting in significant improvement in user experience in healthcare projects.- Proposed innovative solutions based on heuristic evaluations and competitive analyses, leading to a 20% improvement in the usability of existing interfaces.- Achieved a 100% acceptance rate of proposed designs by clients, thanks to effective communication and a deep understanding of their needs.- Conducted highly productive design sessions with the internal team, resulting in a 30% reduction in development time and a 25% improvement in the quality of the final product.

Colombia

Responsibilities:Develop market research and analysis, generate strategies for advertising campaigns and generate valuable content.Design advertising material (logos, flyers, posters) for 10 brands aimed at generating an impact on their target audience.Create and monitor content on social networks as part of brand positioning (posts, landing pages, and digital advertising campaigns).Generate reports for the delivery of results with the campaigns on social networksAchievements:Generate 3 to 5 valuable weekly content posts for each of my clients.Implement advertising campaigns for ventures for the first time, increasing interaction traffic on their social networks by 3% to 5%.Develop 100% on time with the content initially agreed with each of my clients.Create and develop with the WordPress tool, web pages for ventures and thereby achieve positioning in Google.