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Macarena Arancibia Email & Phone Number

Brand Analyst Eucerin | MSc. CEMS MIM at UAI & WU at Beiersdorf
Location: Chile 10 work roles 5 schools
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Current company
Role
Brand Analyst Eucerin | MSc. CEMS MIM at UAI & WU
Location
Chile
Company size

Who is Macarena Arancibia? Overview

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Quick answer

Macarena Arancibia is listed as Brand Analyst Eucerin | MSc. CEMS MIM at UAI & WU at Beiersdorf, a with 11007 employees, based in Chile. AeroLeads shows a matched LinkedIn profile for Macarena Arancibia.

Macarena Arancibia previously worked as Jr Brand Manager Eucerin Face at Beiersdorf and Brand Analyst Eucerin at Beiersdorf. Macarena Arancibia holds Master In International Management from Cems - The Global Alliance In Management Education.

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Beiersdorf

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Profile bio

About Macarena Arancibia

Bachelor in Business Administration from Universidad Adolfo Ibañez, followed by a CEMS Master in International Management at Vienna University of Economics and Business. Experienced in marketing with hands-on experience in the beauty and personal care industries through internships at Beiersdorf (Eucerin Face), L'Oréal Chile's Luxe Division (Ralph Lauren and Valentino), and a business project about sustainability in the beauty industry with Kearney in Vienna. Proven track record as former Marketing Head for CEMS Club Santiago and Student Board Representative for CEMS Chile, leading the Global Integration Taskforce and supporting the Marketing & Communications Team. Passionate about leveraging diverse experiences to drive strategic marketing initiatives and foster global collaboration. Language skills in Spanish, English and German, and studies of basic French and Italian.If you have any questions, do not hesitate to contact me.

Current workplace

Macarena Arancibia's current company

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Beiersdorf
Beiersdorf
Brand Analyst Eucerin | MSc. CEMS MIM at UAI & WU
hamburg, hamburg, germany
Website
Employees
11007
AeroLeads page
10 roles

Macarena Arancibia work experience

A career timeline built from the work history available for this profile.

Jr Brand Manager Eucerin Face

Current
Jun 2024 - Present

Brand Analyst Eucerin

Mar 2024 - Jun 2024

Marketing Intern Eucerin Face

Chile

Aug 2023 - Feb 2024

Student Board Representative

- Representación de CEMS UAI Chile en el centro de estudiantes global (33 top business schools), apoyo de la comunidad local de CEMS y difusión e implementación de iniciativas globales.- Líder del equipo de Integración Global (10 miembros, proyectos en todos los continentes) y miembro del equipo de Marketing & Comunicación (creación de contenido para CEMS global).

Jan 2023 - Jan 2024

Student Consultant

Vienna, Austria

CEMS Business Project (Grade: A+): Consumers' Take on Sustainability in the Beauty Industry

Mar 2023 - Jun 2023

Head Of Marketing

- Dirección de un equipo de 4 personas en las diferentes tareas relacionadas con redes sociales y difusión de información sobre CEMS Club Santiago con stakeholders locales e internacionales.- Rediseño de la línea creativa de nuestra cuenta de instagram para mejorar nuestra visibilidad.- Apoyo a los diferentes equipos con sus necesidades infográficas y participación en iniciativas globales.

Sep 2022 - Jan 2023

Marketing Intern

Chile

Luxe Division - Ralph Lauren & Valentino- Supported the tasks of the Product Manager for the execution of the marketing plan.- Created and executed an animation plan for key moments of Q1 – Q2.- Enriched the product pages in the e-retail to improve the shopping experience and createdlandings, inpages, mechanics of gifts for purchase and media plans.- Coordinated samplings, requested sanitary registrations, created BOMs, CRM email marketingand designed key visuals, sampling brochures and similar.

Dec 2021 - Jun 2022

Marketing Intern

Chile

- Conducted research and detection of new businesses through digital channels and KPI’s analysis.- Managed databases and created Buyer Persona profiles to generate inputs for marketing campaigns.- Carried out market research on trends, business opportunities, and competition analysis.

Jan 2021 - Mar 2021

Marketing, Inventory And Point Of Sale

The Sweet Help

Viña Del Mar, Chile

Entrepreneurship Workshop at Universidad Adolfo Ibañez- Created from the ground up a triple impact temporary business for the benefit of ASPADE Corporation (socio-labor training center for adults with cognitive disabilities).- Planned, organized, and executed the project, also taking part in the search for sponsors and donations.- Sale of more than 750 products in 8 different points of sale during the summer campaign.

Aug 2018 - Jan 2019

Intern

Dülmen, Germany

Operative Student Internship in a primary school in Dülmen, Germany. -Help and supervision of 2 first grade classes, 50 students in total, in their tasks and activities throughout the school day in German. -Support teachers in classes of German, Maths, English, Art and Sports.

Jan 2017 - Feb 2017
Team & coworkers

Colleagues at Beiersdorf

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5 education records

Macarena Arancibia education

Cems Master En Administración Internacional

Coursework: Business Project, The Power of Experimentation in Multinationals, Responsible Global Leadership, Advanced German

Cems Master In International Management

Activities and Societies: Head of Marketing Coursework: Consumer Behavior, Sports Marketing Communication, Global Strategy.

Student, Business Administration

Activities and Societies: Buddy Coordinator at Exchange Students Team UAI. Coursework: Marketing, Strategy, Economy, Operations.

Education record

Clemens-Brentano-Gymnasium

Dülmen, Alemania Coursework: English, German, Italian, Economy, Geography, History, etc.

FAQ

Frequently asked questions about Macarena Arancibia

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What company does Macarena Arancibia work for?

Macarena Arancibia works for Beiersdorf.

What is Macarena Arancibia's role at Beiersdorf?

Macarena Arancibia is listed as Brand Analyst Eucerin | MSc. CEMS MIM at UAI & WU at Beiersdorf.

Where is Macarena Arancibia based?

Macarena Arancibia is based in Chile while working with Beiersdorf.

What companies has Macarena Arancibia worked for?

Macarena Arancibia has worked for Beiersdorf, Cems - The Global Alliance In Management Education, Kearney, Cems Club Santiago, and L'Oréal.

Who are Macarena Arancibia's colleagues at Beiersdorf?

Macarena Arancibia's colleagues at Beiersdorf include Roberto Mazlat, Vanessa Pereira, Karen Lai Xin Yi, Kennedy, Claire, and Arpenik Karapetyan.

How can I contact Macarena Arancibia?

You can use AeroLeads to view verified contact signals for Macarena Arancibia at Beiersdorf, including work email, phone, and LinkedIn data when available.

What schools did Macarena Arancibia attend?

Macarena Arancibia holds Master In International Management from Cems - The Global Alliance In Management Education.

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