Macarena Toledo Email & Phone Number

United States

Miami, Florida, United States

-Analyzed market trends and competitor activities to inform strategic decisions and maintain a competitive edge.-Represented the company at industry events and conferences, building relationships and promoting the brand.-Managed the departmental budget, ensuring cost-effective operations while achieving targets.Collaborated with senior leadership to align partner experiences with the company's vision and goals.-Projected demand and allocated resources efficiently, adapting plans for dynamic market conditions.-Inventory: Adapted objectives to demand trends, reaching targets every year. - Improved ROI for new partners joining the platform, time to get a booking and cost of recruiting-Performance: More than 5K partners managed by the team worldwide, maintained partner NPS in top regions.

-Managed a team of 51 individuals across three core areas: recruitment, onboarding, and account management.-Optimized partner recruitment processes, achieving 25% annual growth in enrollments.-Reduced onboarding time by 50% while maintaining high NPS scores.-Implemented process improvements for managing 5,000 partner accounts globally, enhancing scalability. Establishing strong relationships with partners, ensuring ongoing satisfaction and loyalty.-Created performance metrics and tracking tools to align team efforts with business goals.-Conducted regular performance reviews and provided coaching to team members to enhance their skills and performance.-Iteration and flexibility of 2020 plans and projection. - Development and escalation of a worldwide content strategy to tackle +30k tours. Creation of Quality KPIs to monitor leading to a 10% increase of page quality.

Built and managed a team of 6 professionals across 3 offices Argentina, Chile, Colombia. Developed a yearly plan for LATAM content strategy, challenging targets and new approaches to reach our objectives. Continuously worked on building working relationships from my team to other peers and roles.

Cupertino, Ca

Set up and managed a team of 4 people. Provided training on key activities, created work plans and defined roles, provide day to day management and performance evaluations. Activation and monitoring of hundreds of campaigns in Apple’s iAd platform. Developed performance reports for senior management (impressions, clicks, etc), Coordinate with sales team in order to increase traffic on non-performing campaigns, allowing them to reach the expected goal.

Buenos Aires, Argentina

Regional analysis of downloads and revenue for mobile applications, reformulating and optimizing internal reporting data Direct and permanent interaction the mayor stores (Apple / Google) in relation to the development of campaigns and communication strategies on and offline Link between the development area, the digital team, and the communication of new apps Development of a new way of sustaining the app in redituables discharge levels.

Data Science, Data Science

Marketing Management, Marketing Online

Master In Economics And Tourism Management

Executive Program In Neuromarketing, Marketing, Neuroscience, Advertising, Neuromarketing

Activities and Societies: Developed different activities related to consumer behavior, but they were conducted from the point of view.

Bachelor'S Degree Marketing

Student Exchange, Tourism, Finance, Marketing

Conducted an exchange programs with a university in Spain being chosen from other students, to develop the activity.

Student Exchange, English, Marketing, Design, Advertising, Ethics

Conducted an exchange programs with a university in California, USA being chosen from other students, to develop the activity. I was also.