Mac Chorlton Email & Phone Number

Madison, WI, US

Madison, Wisconsin, United States

• Provided client-facing project management and consultation support for multiple customers simultaneously throughout SaaS implementation process for DAM (Digital Asset Management).
• Handled all aspects of implementation that included creating project plans, building configurations and metadata schema in customer sites, providing demos and training, and managing the entire software implementation.
• Led an 18-month ad hoc project to successfully migrate existing legacy DAM customers over to a new DAM platform which created new revenue streams for the company.
• Improved workflows and documentation for DAM migration/implementation to create a streamlined process.

Madison, Wisconsin, United States

• Worked directly with large healthcare provider organizations across the U.S. as the primary client contact in a customer-facing project management role.
• Proactively offered insight, guidance, recommendations, and solutions across our portfolio of products and services that included implementation of SaaS healthcare CRM platform.
• Responsible for working with external and internal stakeholders from different teams (marketing, operations, sales, etc.) throughout each stage of project management including conception and initiation, planning and.

Madison, Wisconsin

• Built, developed, and maintained strong relationships as the primary client contact for customers using our SaaS TMS (Transportation Management System) platform to manage their supply chain logistics.
• Continually met accelerated deadlines in the fast paced and rapidly changing environment of SaaS development, implementation, and deployment.

Madison, WI

• Responsible for management and execution of all business development and sales related activities at a market leading video production company. Demonstrated strong ability to win new business and retain long-term high.
• Led revenue growth that allowed the company to evolve from a small niche provider of video services to a larger company that offered a more complete portfolio of multimedia omnichannel solutions.
• Built valuable relationships with business owners, company presidents, and C-level executives across various industries including healthcare, government, schools, trade organizations, and non-profits.
• Determined specific client needs through research, meetings, and detailed analysis to create positive and innovative solutions. Wrote and presented concise, value-based sales proposals. Guided clients through the.
• Represented and promoted the company at conferences, trade shows, and networking events.
• Acted as media planner/buyer for local, regional, and national advertising campaigns. Handled all aspects including market research, strategic planning, negotiating rates, placing media, campaign management.

Madison, Wisconsin, United States

• Created and implemented marketing strategies with local businesses and regional/national advertising agencies using demographic research and media ratings data to design targeted multimedia advertising campaigns.
• Developed new business and maintained positive relationships with existing clients to drive incremental revenue while building valuable relationships with business owners and C-level executives.

Madison, Wisconsin, United States

• Worked as sports anchor, reporter, and video photojournalist in local media at the Madison ABC affiliate (WKOW-TV) covering local, statewide, regional, and national sporting events. Covered teams including the.
• Handled writing, producing, reporting, anchoring, videography, and editing for a nightly local television newscast. Met inflexible daily deadlines. Handled budgeting and staffing for revenue producing shows.

B.A., Journalism

Activities and Societies: WORT Community Radio on-air news host & WKOW-TV internJournalism major with focus on broadcast media, video.

Education record