Marcella Macedo Email & Phone Number

B. A. is a consultancy composed of people with extensive market experience who can assist your company in understanding its revenues and costs (Revenue Management/Business Assurance), identifying which potential losses are involved and resolving them.We work for all markets (financial, e-retail, e-commerce, health, telecommunications, ...)

São Paulo, Brasil

Facily is the first social commerce in Latin America. The startup achieved unicorn status in 2021. The Business Assurance structure includes the following areas:- App (product)- Analytics & Automation- Anti-fraud- Management Processes- Payments- Revenue Assurance

São Paulo

Responsible within the Corporate Security department for:Analytics - studies and actions to reduce anti-fraud costs (subscription, chargeback, self-fraud, ...), investigative analysis and budget management.Team composed of 32 own employees and 28 third parties.Focal point of relationship with Mexico.

São Paulo E Região, Brasil

Responsible for:- identifying opportunities to increase the company's revenue, with direct action on the conversion of the website (increase of 21% in the conversion of payment)- identifying opportunities to increase the company's value, analyzing the customer experience (website navigability, availability of fundamental information, sales funnel, user reviews / suggestions)- analyzing and improve the customer's perception score at Ebit (NPS), by acting on the main causes.- designing and implementing controls to guarantee the integrity of financial sales revenue (annual avoided loss of around 3.8% of the total sold)- analyzing the profile of customers, purchases and categories to identify undue behavior.- understanding the cause and effect of actions that impact fundraising and / or billing, as well as the end-to-end flow, from order preparation to accounting.- managing B2B accounts receivable, claims, salvage and Market Place. Activities include calculation and granting of credit limit and collection actions (negotiation)

This consultancy service is specialized in financial risk-management consultant.

National and international trips / English course in Victoria - Canada

• As manager in Vivo, I prepared a work plan and led the team in revenue optimization activities of data strings, SMS, network, mediation and interconnection, ensuring over R$ 300 million in savings.• At Vivo, I was the financial head of a cost reduction project, interacting with almost all areas of the company in the implementation of optimization initiatives, which resulted in over R$ 60 million in savings.• In Revenue Assurance, I led teams with different expertises, such as: revenue chain optimization, chain of cost control, pre and post-launch analysis of products and services, and implementation of large projects.• Represented the company's board in national and international events with the purpose of identifying the best practices that could be implemented in the company and socializing those best practices we were already using.• Led a high-performance team which exceeded the goals set by me and by the company, thanks to motivation, dedication and respectful treatment of employees. Therefore, we contributed to the company's growth with energy and knowledge.• Conducted discussion groups to improve the organizational climate of the board of Directors (including other managements) and mapped points to be implemented.

• As consultant for SAS, I implemented an innovative project in the telecommunications industry using a measurement technique previously used only in industry. This method has gained customers for the consulting and provided me with an international award winning performance.• Also as consultant for SAS, I was responsible for the development of projects in the most distinct sectors (industry, government, telecommunications and retail), observing deadlines and scopes agreed on with customers.

Responsible to find opportunities to assurance the Telefonica revenue optimization in all revenue chain.

Master Of Business Administration (Mba), Business Administration, Management And Operations

Business Administration MBA

Bachelor, Statistics