Product Manager
Barueri, São Paulo
Responsibilities:- Developed and enhanced the coffee and beans category, including homebrands products, managing product roadmaps, aligning business and technical needs, analysing customer and product data, turning customer insights into actionable initiatives, determining rollout strategy, and managing risks.- Defining vision and strategies for coffee and beans family, using domain expertise, internal and external best practices, identifying market opportunities, building business… Show more Responsibilities:- Developed and enhanced the coffee and beans category, including homebrands products, managing product roadmaps, aligning business and technical needs, analysing customer and product data, turning customer insights into actionable initiatives, determining rollout strategy, and managing risks.- Defining vision and strategies for coffee and beans family, using domain expertise, internal and external best practices, identifying market opportunities, building business cases, and approving objectives.- Crafted and developed solutions to large business challenges, communicated business and customer needs to key partners to implement products and timelines.- Drove business plans and projects by identifying the customer and operational needs.- Evaluated the effectiveness of your products and initiatives to improve efficiency and cost-effectiveness with participating stakeholders.- Defined of pricing strategy and promotional actions, planogram, development of new products and suppliers.Key Achievements:- Responsible for managing the Coffee, Flour, Oils and Sugar categories throughout Brazil, which corresponded to roughly AU$ 12 million per month, and around 45% of the national commodity board.- At 25 I became the youngest active Product Manager in the company- Responsible for bringing Dolce Gusto coffee capsules to Brazil. After 4 years, the subcategory of coffees in capsules corresponded to 20% of the margin of the coffee category. In my last year in the company, this subcategory delivered a market share of 28%, thus being considered a market leader in the segment. Show less