Project based: preparing commercial expansion strategy - private sector customers

Reporting to the CEO, leading all sales and marketing operations for deep tech (eye tracking technology) start up globally (USA, Europe, China, India).

Reporting to the CEO, leading expansion for the USA and India markets.

Reporting to the GM Poland and Baltics, I manage millions in budget, facilitate projects, including new product development and operational development of a factory involving the acquisition of new production equipment, a new mineral water well, and securing a land bank for future factory footprint expansion. Strongly focused on staff engagement and team development through regular coaching and performance feedback, consciously identifying and grooming high potential managers for internal growth opportunities. ● I achieved 1% market share growth YOY from 2019, despite significant market changes caused by COVID-19. ● Saved thousands € annually, effectively reducing overhead by 8%, after renegotiating office lease contract.

Reported to GM Poland and Baltics. Led and oversaw elements of revenue growth management (RGM) to include identifying and strategizing how to capitalize on emerging business opportunities for Coca-Cola Poland within e-commerce and at work channels. Tracked competitive intelligence relating to strategy, operations, sales&marketing, and P&L including Pepsico, Maspex, Danone, and Cisowianka. I scoped a strategic framework aiming at several hundreds of million PLN in revenue expansion, (300%+ increase vs trend sales revenue) in new mineral water, juice, and modern nutrition business model, with double digit EBIT margins targets. I achieved a couple of millions € of mutual business growth with McDonald’s within just three years of collaborating focused on strategy alignment in driving meals sales and new categories/products development, eg Cappy frozen lemonade.

Reporting to GM Poland and Baltics, with the utilization of choice-based conjoint research methodology to develop occasions, brand, pack, price, channel (OBPPC) strategy for carbonated beverages in Poland, I organised and rolled out the revenue growth management program adoption for Poland and Baltics region. The methodology resulted in offering deeper shopper understanding and led to a segmented approach to pricing, marketing, and distribution. As a result it increased annual revenue growth by 5-7%, with double digit EBIT margins, after leveraging price and pack architecture frameworks to capture and capitalize on consumer trends differentiating shopper offerings between multiple markets and channels, success led to program adoption within the Baltics region shortly after. Also doubled margin in HORECA channels on returnable glass packs, after exchanging glass for cans as recruitment packs for teens in general trade channel.

I managed a 4-person consumer and shopper research department of Coca-Cola Poland. It included managing a research budget of couple € million and supporting marketing team efforts in portfolio expansion and product development. Oversaw 50+ consumer and shopper research projects annually. Reported to Marketing Director Poland.As a result I brought additional significant revenue after strategizing new product category introductions, including natural mineral waters, iced teas, energy drinks, and juices, rapidly expanding the Coca-Cola product portfolio of Poland. It enabled 6% compound annual growth, on average, YOY for five years running, after leading the annual business planning process as a catalyst in creating the first long term strategic plan for the Coca-Cola system in Poland. It involved outlining clear growth targets, focus areas for portfolio and brand development, OPEX, CAPEX and marketing investments needed to deliver against predetermined targets.

Reporting to the Business Planning Manager Poland, I was accountable for supporting all business plan processes, preparing market analyses, tracking The Coca-Cola Company business performance as well as competitor brands. I also did extensive research and compiled comprehensive sales reports reflecting Poland and Central Europe regions for use by management teams. This involved coordinating long-term and ad-hoc research projects for brand marketing teams.

Reporting to the Flavoured Carbonated Soft Drinks Marketing Manager Poland, supporting the real-time implementation of marketing plans, I prepared analyses of the carbonated soft drinks market and contributed to annual marketing plans for Sprite and Kinley brands. Collaborated regularly with external creative and media agencies, facilitating alignment of day-to-day priorities with Coca-Cola HBC.