Macie Ward Email & Phone Number

Winston-Salem, North Carolina, United States

Experienced professional adept at managing client accounts for renowned brands such as NAPA, Frigidaire, Electrolux, and Ultima. Skilled in coordinating integrated advertising campaigns across diverse media channels. Efficiently bridges communication between clients and agency teams, ensuring on-budget and on-schedule project execution. Proficient in developing creative briefs, marketing strategies, and campaign plans to achieve client objectives and KPIs. Recognized for analyzing market trends, identifying growth opportunities, and contributing to agency revenue growth.

Led strategic planning and execution of impactful advertising campaigns at Spectrum Reach, surpassing $1.4M in sales within the first year by over 50%. Recognized with a spot on the Reach Elite trip for top executives nationwide. Leveraged industry-leading research and marketing data to exceed client advertising needs across diverse media platforms. Played a key role in providing 22,000+ advertising clients with innovative solutions, from traditional to interactive media. Meticulously managed multiple accounts and campaigns, consistently meeting deadlines.

Greensboro/Winston-Salem, North Carolina Area

Experienced project manager adept at executing client and vendor contracts, overseeing end-to-end marketing campaigns, and coordinating events to fulfill contractual obligations. Proficient in communications, schedule creation, budget administration, and day-of event coordination. Ran multiple social media accounts for NASCAR drivers that had 300K+ followers. Skilled in creating impactful videos and graphics for large audiences using Adobe software.

Developed comprehensive decks and sales proposals for on-site sales teams at various IMG College schools. Served as the sole point of contact for over 12 properties for all creative, research, and sponsorship needs. Developed strong relationships with upwards of 50 sales members. Helped close over $3.4 million dollars in sponsorship deals for IMG College properties. Produced annual videos highlighting different assets of the company that was sent to out to all of IMG College.

Greensboro/Winston-Salem, North Carolina Area

Developed comprehensive decks and sales proposals for on-site sales teams at various IMG College schools. Served as the sole point of contact for over 12 properties for all creative, research, and sponsorship needs. Developed strong relationships with upwards of 50 sales members. Helped close over $3.4 million dollars in sponsorship deals for IMG College properties. Produced annual videos highlighting different assets of the company that was sent to out to all of IMG College.

Greensboro/Winston-Salem, North Carolina Area

Assisted the head coach in scheduling, instruction, management, and discipline. In charge of media for the team as well as overlooking the media management for the rest of the athletic department. This includes, communicating with the local television station, writing up game summaries, and interacting with the community.

Covered events independently, conducted interviews, wrote scripts, covered different types of events in the field such as baseball tournaments, track meets, basketball games, crossfit events, and on location interviews. Edited video using Final Cut Pro.

Involved in project management, brand development, web design and development strategies, social media strategic planning, film production, event planning, and sales.

Master'S Degree, Strategic Communication

Bachelor’S Degree, Communication And Media Studies

Activities and Societies: Saint Louis University Softball Team, Student Athlete Advisory Committee- Media Relations Chair, Psi Theta.

Education record

Activities and Societies: Varsity 3 Sport Athlete, Student Body President, Lifesavers Organization President, Leader of Operation Teen.

Education record