Mackenna Smith Email & Phone Number

South Harrison Township, Nj, Us

Mullica Hill, New Jersey, United States

Vineland, Nj

• Assist in the development and implementation of a comprehensive annual giving direct response strategy• Strengthen and grow Inspira Foundation's e-philanthropy program (emails, social media engagement, crowdfunding, etc.)• Ensure consistency of Inspira Foundation messaging and design across platforms• Implement social media plan and track analytics• Study donor trends and demographics in order to increase ROI

Glassboro, Nj

• Develop content for a variety of print/digital marketing outlets• Create social media plan and content for all media platforms• Track social media analytics to improve future marketing strategies• Maintain contact lists for external communications efforts• Ensure all materials promote brand consistency• Track inventory of promotional items and order when necessary• Act as a liaison between organization and vendors/suppliers• Coordinate all aspects of event logistics• Create event budgets and manage all event expenses• Oversee content editing of quarterly publication "The Voice"• Work effectively on and manage projects for a cross-functional team

Glassboro, New Jersey

• Developed marketing, events, graphics, and business development strategic calendar for 2019• Oversaw in-house portion of company re-brand• Executed social media strategies and campaigns (@gcccnj)• Tracked and reported online analytics to measure efficiency and ROI• Served as a liaison between the Chamber and its contracted vendors• Coordinated events by overseeing and implementing marketing materials• Oversaw production and assisted with copy editing the quarterly publication "The Voice"

Glassboro, Nj

• Managed invoicing and membership questions• Communicated with Chamber members about annual dues, event sponsorships, and promotions• Designed and maintained a directory web page using ChamberMaster for 300+ Chamber members• Coordinate event details and helped orchestrate events such as State of the County, Healthcare Forum, Foundation Ball, etc.• Implemented social media plan• Assisted in content-editing the quarterly publication "The Voice"

Rowan University

• Oversaw Standards, Service and Giving, Scholarship, Social, and Ritual chairmen• Led the chapter in the absence of the standing President• Planned programs for the chapter that implement the national core values

Glassboro, Nj

• Wrote and published blog posts for both the internal and external website• Managed donor relations through Salesforce• Coordinated fundraising events and donation drives (Golf Tournament, 50th Anniversary Jubilee, Backpack Drive)• Increase SEO rankings by utilizing WordPress plug-in

Miami/Fort Lauderdale Area

• Maintained the company's CRM system through Insightly• Designed email campaigns for businesses in Miami and Atlanta with Constant Contact• Junior editor for annual publications (Invest: Miami, Focus: Atlanta, and Invest: Broward)

Camden, Nj

• Created and implemented social media strategies• Designed event graphics and marketing materials• Planned and executed summer fundraisers (Beach Ball 50/50 Raffle, Touch-A-Truck, Day at Morey's, 3rd Annual Ronald House Run)

Mullica Hill, Nj

• Managed orders, invoices and appointments• Developed online content to share with clients and prospects• Created and implemented all marketing plans

Master Of Business Administration - Mba, Business Communication

Bachelor Of Arts (B.A.), Communication And Media Studies, 3.72

Activities and Societies: Camp Kesem at Rowan University, Alpha Sigma Alpha, Petey Greene Prisoner Assistance Program Minor: Advertising.