Mackenzie Blake Email & Phone Number

Nashville, Tn, Us

Palo Alto, California, Us

Ottawa, On, Ca

• Led go-to-market for complex projects such as educational courses, newsletters, incentives, and product updates, reaching 40,000+ partners• Built and own strategy and execution of external/internal communications calendar, strategy, and processes for newsletters, email, etc. Audiences now receive the most relevant updates, driving engagement and activation.• Composed key intake and governance processes that allow partners to liaise with Shopify at scale, including case study creation and public affairs. These processes saved 200 partner managers a total of 400 tactical hours/month and reduced the number of direct emails to partners from 54/month to 20/month (-60%).• Created the new global Partner Advisory Council to drive mutually beneficial relationships and product roadmaps. 22 key partner representatives participate and the event used only 48% of budget.• Use collaboration tools to deliver reporting for internal/external stakeholders to ensure alignment and identify areas of improvement.

Ottawa, On, Ca

• Trusted advisor to leadership, program lead, and community manager for 200 partner managers. Collaborated with leadership to craft/drive 10 new engagement and development programs in 2022. Led communications plans and project management for all.• Created and drove implementation of craft messaging and engagement strategy. Launched 10 meaningful partnerships employee programs (233% increase), including summits, skills training series with engagement plans (67% avg employee engagement), and feedback/solutions cycles.• Created communications (including crisis management) and produced videos regarding team/company-wide happenings and best practices with a voice that captures both the executives' and the teams' needs.• Frequently wrote event/executive scripts and led an executive communication/storytelling workshop, which Shopify adopted for companywide Learning & Development.

Ottawa, On, Ca

New York, New York, Us

• Managed advising of C suite and all audio and event project management: 30+ projects at any given time for all artists on the label, including Blake Shelton and Dan + Shay.• Evolved processes to streamline artist/song acquisition and data management, saving the team 42 total hours/week.

Beverly Hills, California, Us

• Strategized booking, contracting, marketing, ticketing, and production of 7 high-profile tours, including Michelle Obama’s Becoming book tour.

Beverly Hills, Ca, Us

• Exponentially increased the annual number of dates booked (+78). Created the new Corporate Buyer's Enablement Guide, causing 40 of the 78 additional dates to be corporate dates.• Deployed monthly creative email blasts to talent buyers, showcasing artist updates and performances. Achieved an average click rate 20% higher than company-wide click rate.

New York, New York, Us

Brevard, Nc, Us