Mackenzie Blake Email & Phone Number

Nashville, TN, US

Palo Alto, California, US

Ottawa, ON, CA

• Led go-to-market for complex projects such as educational courses, newsletters, incentives, and product updates, reaching 40,000+ partners
• Built and own strategy and execution of external/internal communications calendar, strategy, and processes for newsletters, email, etc. Audiences now receive the most relevant updates, driving engagement and activation.
• Composed key intake and governance processes that allow partners to liaise with Shopify at scale, including case study creation and public affairs. These processes saved 200 partner managers a total of 400 tactical.
• Created the new global Partner Advisory Council to drive mutually beneficial relationships and product roadmaps. 22 key partner representatives participate and the event used only 48% of budget.
• Use collaboration tools to deliver reporting for internal/external stakeholders to ensure alignment and identify areas of improvement.

Ottawa, ON, CA

• Trusted advisor to leadership, program lead, and community manager for 200 partner managers. Collaborated with leadership to craft/drive 10 new engagement and development programs in 2022. Led communications plans and.
• Created and drove implementation of craft messaging and engagement strategy. Launched 10 meaningful partnerships employee programs (233% increase), including summits, skills training series with engagement plans (67%.
• Created communications (including crisis management) and produced videos regarding team/company-wide happenings and best practices with a voice that captures both the executives' and the teams' needs.
• Frequently wrote event/executive scripts and led an executive communication/storytelling workshop, which Shopify adopted for companywide Learning & Development.

Ottawa, ON, CA

New York, New York, US

• Managed advising of C suite and all audio and event project management: 30+ projects at any given time for all artists on the label, including Blake Shelton and Dan + Shay.
• Evolved processes to streamline artist/song acquisition and data management, saving the team 42 total hours/week.

Beverly Hills, California, US

• Strategized booking, contracting, marketing, ticketing, and production of 7 high-profile tours, including Michelle Obama’s Becoming book tour.

Beverly Hills, CA, US

• Exponentially increased the annual number of dates booked (+78). Created the new Corporate Buyer's Enablement Guide, causing 40 of the 78 additional dates to be corporate dates.
• Deployed monthly creative email blasts to talent buyers, showcasing artist updates and performances. Achieved an average click rate 20% higher than company-wide click rate.

New York, New York, US

Brevard, NC, US