Mackenzie D. Email & Phone Number

Phoenix, Az, Us

Scottsdale, Arizona, United States

Scottsdale, Arizona, United States

Phoenix, Arizona, United States

Develop and manage brand presence on all digital platforms.Key Accomplishments-Redesigned company website and implemented SEO strategy, resulting in a 67.47% increase in organic traffic. Skilled with SEMRUSH.-Manage digital strategy and marketing for 7 home health service lines across 40+ branch locations.-Create, manage, and optimize paid advertising strategy (budget, lead gen, and conversion tracking) on Google and Paid Social platforms, resulting in a 1,500% increase in revenue generated in Q3 and Q4.-Collaborate with Marketing Director and technical teams to develop and launch an internal Leads Dashboard to centralize advertising leads.- Created data visualizations and high level dashboard of marketing and sales KPI's to optimize processes and create projections.-Optimize on-page performance and UX by utilizing Google Tag Manager, Google Analytics (GA4), and Google Ads Analytics to track and report website and paid advertising performance.-Directed national and local online brand presence for social and online listings, utilizing Hootsuite and Review Trackers platforms.-Worked cross-functionally with IT, Data Analytics, Software engineers, copywriting, and design.-Demonstrated and measured success through reporting documentation and tracking procedures of all digital marketing initiatives against key KPI's.-Outlined and developed 10+ process manuals and training materials utilized during mentoring new team members in onboarding.

Tempe, Arizona, United States

-Conducted website maintenance, including running updates, debugging, creating new pages and web forms to optimize for UX.-Introduced and managed SEO strategy, resulting in a 32% average increase in organic traffic to the website.-Created and managed paid advertising campaigns on Facebook, LinkedIn, and Google.-Implemented proposal system and automation using Proposify and Keap CRM to deliver more efficient and trackable customer proposals.-Developed successful email drip campaigns using A/B testing, marketing automation, audience segmentation and analytics to deliver impactful results in both Active Campaigns and Keap CRM.-Managed and executed monthly content strategy, utilizing Later Social Media Management tool.Built and distributed sales and marketing collateral.

Scottsdale, Arizona

-Generated over 120k in revenue from placements working with multiple clients and businessesin the greater Bay Area-Worked on both recruitment and business development desks to operate full cycle recruiting-Placed Top 10 in Scottsdale office for billing, utilizing inside sales practices to generate revenue-Utilized Salesforce CRM system in day to day practices as well as NetSuite ERP and DAXTRAsearch engines

Scottsdale, Arizona

-Aided in running national PR campaigns with major social media influencers to increase sales and presence of 8 brands-Established and maintained relationships with over 200 social media influencers -Managed and tracked influencer gifting logistics including product sent out, product posted, and engagements-Worked directly alongside PR coordinator to schedule, design, and coordinate annual PR gifting house event where 15 brands were represented and hundreds of influencers attended

Tempe, Arizona

-Worked to aid Explosion Sportswear in building a strong footprint at college campuses across the country by creating and facilitating relationships with brand ambassadors-Created and managed over 50 campus representative accounts at multiple universities across the nation -Responsible for hiring and onboarding brand ambassadors as well as managing gifting and posting.-Utilized multiple platforms, including social media, to promote the brand and increase sales by around 3%-Worked alongside CEO and Wed Developer to design greek microsite and worked with digital team to create fully functional site that catered to the brands target audience, https://www.explosiongreekwear.com

Tempe, Arizona

-Worked both in office and at events in the valley to promote sales and customer relations for the UBER brand by creating UBER branding and organizing UBER's presence at events-Created relationships with various organizations and grounds to rent out event space and worked within a budget to organize UBER events at different locations across the valley-Collaborated with various brands and organizations to promote Uber through affiliate marketing.-Signed hundreds of event participants up for Uber, getting over 1500 individuals signed to the platform- Hired, trained, and managed viable applicants to work alongside the marketing team as brand ambassadors

Tempe, Arizona

-Worked mainly on the Arizona State University campus hosting events to promote sales and customer relations-Handled and distributed monthly shipments from PINK headquarters to events-Hired, organized, and managed a team of 7 employees on campus to aid in event setup, leading them at events-Created online content to promote PINK on social media platforms and let students know about upcoming campaigns and events by managing social media accounts for the brand.