Mackenzie Leclere Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

- Manage all aspects of client’s social media including brainstorming, content creation, and publishing on Instagram and Facebook for a client with 100k+ followers.- Responsible for responding to and engaging customers in the comments and acting as the customer service contact for any questions and concerns in DM’s on Instagram and Facebook.- Coordinate and lead social content shoots to capture Instagram Reels and creative assets for the creative team.- Managing 10+ client's influencer initiatives and meeting quick deadlines.- Responsible for drafting outreach specific messaging, coordinating influencer visits, sendinginfluencer lists for approval, monitoring for coverage, reviewing media kits, and negotiatingbudgets.

- Assisted the strategy team in researching consumers purchasing habits and trends in the CPG industry- Curated potential influencers with Tagger and organically who aligned with the overall brand and would help increase brand awareness and engagement- Coordinated all communication among influencers daily including outreach, briefing, and approving contracts- Created strong relationships with influencers and established trust and visibility from beginning.- Determined how to best allocate influencer budget among prospected influencers and managed negotiations between influencers- Assisted in seeding out product to potential influencers to create strong relationships and brand awareness

Chicago, Illinois, United States

- Managed and created content for social media, including Instagram, Facebook, and Pinterest, with a focus on generating awareness and engagement.- Increased engagement rate from 2.5% to 3.3% in one month on Skirt’s Instagram, along with managing a platform with large following (17K). - Contacted influencers and content creators for our clients and coordinated emails/guidelines between each other. - Oversaw product photo shoots for different clients- Monitored trends, created and scheduled content calendars in Microsoft Excel and analyzed results.

- Developed and implemented strategic, social media marketing plans for specific clients.- Developed social media and digital marketing strategies to promote brand building, guest retention, and engagement.- Created graphics and content used for email marketing - Wrote and published pieces for Bowe Digital's blog.