Marisa Vagnone Email & Phone Number

New York, NY, US

New York, United States

• Analyze KPIs on an ongoing basis to ensure that campaigns are driving incremental engagement, revenue, and lifetime value
• Review data, identify opportunities and run A/B tests in segmentation and messaging to drive improvements in KPIs.
• Manage audience execution strategy for upcoming title launches of Peacock Originals and licensed content
• Strategize and execute performance marketing campaigns that drive adoption and viewership
• Develop omnichannel media strategies that support customer lifecycle marketing objectives and increase usage
• Use Looker dashboards and platform data to review and analyze campaign performance and make campaign optimizations.Use overall campaign learnings to influence upcoming campaign and audience strategies

• Developed forward-thinking, data-driven analysis and recommendations that aligned with client goals and identify opportunities with clear recommendations to pitch to clients
• Up-sold and renewed existing campaigns/clients, with new, innovative, on-strategy ideas that focus on retention and growing business
• Managed client relationships and client satisfaction, including determining client goals, deliverables, approvals, and asset management in order to achieve the best results and campaign success
• Partnered with Sales on all aspects of campaign planning, launch execution, optimization, and recap
• Worked with Data product vendors to build and maintain Optimized Linear and Linear Programmatic deals

• Assisted in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social.
• Supported client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
• Kept a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
• Worked in a variety of reporting systems and databases such as Tableau for the creation of recurring reports and dashboards
• Identified any nuances or outliers in the data before analyzing and making recommendations based on best performing audiences, creatives, placements, etc.

• Activated, managed, and reported on paid social media campaigns across the WarnerMedia portfolio, utilizing Facebook, Instagram, & YouTube
• Optimized and evaluated to the most engaged and lowest cost audience segments to ensure efficiency
• Analyzed campaign performance including reporting daily, weekly, bi-weekly, or monthly to ensure reporting meets strategy and business objectives
• Compiled and presented post-campaign reporting materials to internal and external stakeholders
• Responded to pitch requests with insights utilizing native social media platforms, a range of audience insights tools, social listening tools, and historical performance knowledge

• Maintained all aspects of account management for News networks CNN and HLN
• Served as the first line of contact to ensure the proper maintenance of Warner Media's advertiser schedules from proposal to payment; Major clients included T-Mobile, Reckitt Benckiser, Toyota, Lexus, Verizon Wireless.
• Responsible for booking advertisers commercial schedule and adhering to account nuances and allocations

Data Analytics

Springboard Data Analytics- Student 480+ hours of hands-on curriculum, with 1:1 industry expert mentor oversight, and completion of 2.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor'S Degree, Public Relations

Activities and Societies: Kappa Delta (Theta Alpha chapter), Lambda Pi Eta, QuinniPR