Marisa Vagnone Email & Phone Number

New York, Ny, Us

New York, United States

•Analyze KPIs on an ongoing basis to ensure that campaigns are driving incremental engagement, revenue, and lifetime value•Review data, identify opportunities and run A/B tests in segmentation and messaging to drive improvements in KPIs.•Manage audience execution strategy for upcoming title launches of Peacock Originals and licensed content•Strategize and execute performance marketing campaigns that drive adoption and viewership•Develop omnichannel media strategies that support customer lifecycle marketing objectives and increase usage•Use Looker dashboards and platform data to review and analyze campaign performance and make campaign optimizations.Use overall campaign learnings to influence upcoming campaign and audience strategies•Manage media performance across various channels including but not limited to Paid Social, Programmatic, CTV, and Search•Liaise with performance agency, creative team, platform/vendor partners, and key marketing stakeholders to ensure smooth execution of campaigns

•Developed forward-thinking, data-driven analysis and recommendations that aligned with client goals and identify opportunities with clear recommendations to pitch to clients•Up-sold and renewed existing campaigns/clients, with new, innovative, on-strategy ideas that focus on retention and growing business•Managed client relationships and client satisfaction, including determining client goals, deliverables, approvals, and asset management in order to achieve the best results and campaign success•Partnered with Sales on all aspects of campaign planning, launch execution, optimization, and recap•Worked with Data product vendors to build and maintain Optimized Linear and Linear Programmatic deals

•Assisted in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news•Supported client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results•Kept a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns•Worked in a variety of reporting systems and databases such as Tableau for the creation of recurring reports and dashboards• Identified any nuances or outliers in the data before analyzing and making recommendations based on best performing audiences, creatives, placements, etc.

•Activated, managed, and reported on paid social media campaigns across the WarnerMedia portfolio, utilizing Facebook, Instagram, & YouTube•Optimized and evaluated to the most engaged and lowest cost audience segments to ensure efficiency•Analyzed campaign performance including reporting daily, weekly, bi-weekly, or monthly to ensure reporting meets strategy and business objectives•Compiled and presented post-campaign reporting materials to internal and external stakeholders•Responded to pitch requests with insights utilizing native social media platforms, a range of audience insights tools, social listening tools, and historical performance knowledge

•Maintained all aspects of account management for News networks CNN and HLN •Served as the first line of contact to ensure the proper maintenance of Warner Media's advertiser schedules from proposal to payment; Major clients included T-Mobile, Reckitt Benckiser, Toyota, Lexus, Verizon Wireless, Arby's and Twentieth Century Fox, among others•Responsible for booking advertisers commercial schedule and adhering to account nuances and allocations

Data Analytics

Springboard Data Analytics- Student 480+ hours of hands-on curriculum, with 1:1 industry expert mentor oversight, and completion of 2.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor'S Degree, Public Relations

Activities and Societies: Kappa Delta (Theta Alpha chapter), Lambda Pi Eta, QuinniPR