Devin Cohodas Email & Phone Number

New York, Ny, Us

Las Vegas, Nv, Us

Santa Monica, California, Us

Exceed sales goals and customer satisfaction through merchandising strategies, including:Assortment Curation:- Curate and manage product assortments aligned with market trends, customer preferences, and business goals - Lead seasonal planning, adapting assortments to maximize opportunities during holidays, special events, and more - Source beauty products and negotiate cost to meet KPIs (e.g., AOV, IMU, GMV) Pricing & Sales Optimization:- Conduct pricing audits and adjust strategies to align with changing market conditions, ensuring competitiveness and maintaining profit margins - Boost AOV by implementing strategies to encourage customers to explore higher-value products through bundling and cross-selling techniques - Execute A/B testing on web pages, product listings, and promotional content, identifying successful elements and optimizing for improved performance Reporting:- Provide weekly reports to senior leaders, including the CEO, conveying business status and offering feedback to identify opportunities for growth- Conduct ad-hoc sales analyses in response to emerging trends, providing timely and relevant information to expedite decision-makingMarketing:- Plan promotional campaigns, discounts, and special offers, collaborating with marketing to ensure alignment with overall promotional activities - Develop 360-degree campaigns, highlighting merchandise and messaging across email, social media, and site Inventory Management:- Monitor and manage inventory levels to prevent stockouts - Implement strategies for clearance and promotion of slow-moving or excess inventory Cross-Functional Collaboration:- Lead product launches from concept to market, driving seamless alignment across Warehouse, Site Ops, and Marketing for on-time rollouts

Santa Monica, California, Us

Drove revenue to more than triple the pre-COVID-19 levels within a 2.5-month period through:Product Selection and Curation:- Curated dynamic product assortment, aligning with market trends and ensuring an on-brand selection - Sourced beauty products and negotiated pricing to ensure KPIs, including Order Volume, IMU, Gross Margin, and AOV were metMerchandising and Presentation:- Orchestrated visually appealing displays and layouts, optimizing the online shopping experience for increased conversion rates- Implemented product hierarchy, categorization, and consistent presentation, enhancing the platform's visual coherence.Data Analysis and Decision-Making:- Utilized advanced data analytics tools (e.g.,Tableau) to derive actionable insights into customer behavior, market trends, and sales performance- Employed data-driven decision-making processes to optimize pricing strategies, promotional activities, and overall e-commerce initiatives- Conducted in-depth analysis of key performance indicators (KPIs) such as conversion rates and average order value to refine and improve business strategies.Marketing Strategies:- Implemented targeted promotional campaigns leveraging social media and email marketing for increased brand visibility- Collaborated with the marketing team to align strategies with overall business goals, employing customer segmentation for personalized marketing efforts- Planned and executed comprehensive marketing strategies to drive online traffic and bolster sales

Santa Monica, California, Us

Communication and Collaboration:- Drafted, sent, and tracked all event sponsorship agreements, ensuring clear and documented communication- Responded promptly and professionally to brand partner inquiries, fostering positive relationships- Collaborated with internal teams (Programming, Communications, Activations) on various event aspects- Shared updates and data analysis with the Event Partnerships Specialist and Data Analysts- Led pitch and planning calls, effectively communicating ideas and plans- Provided on-site support at events, addressing partner needs and facilitating communicationOrganization and Time Management:- Tracked and managed sponsorship agreements, ensuring timely execution- Prepared and updated materials (pitch decks, surveys, presentations)- Collected and tracked marketing assets and documents, maintaining order and accountability- Updated and shared the master brand planning document, ensuring organized information flow- Monitored brand gift bag shipments, demonstrating logistical coordinationProblem-Solving and Adaptability:- Addressed inquiries from partners, requiring problem-solving and adaptability to various needs.- Collaborated with cross-functional teams, navigating potential challenges and finding solutions- Monitored competitor activity and stayed on top of trends, demonstrating adaptability to a changing market- Provided on-site support at events, addressing unexpected issues and implementing solutionsInitiative and Self-Motivation:- Identified new event partners, showcasing proactive initiative and business development skills.Monitored competitor activity and trends, demonstrating independent research and learning- Provided general administrative support, taking initiative to assist the Events department

New York, Ny, Us

Conceptualization and Strategy- Developed and executed impactful event experiences that drove brand awareness, increased sales, fostered customer loyalty, and secured strategic partnerships- Leveraged market research to identify emerging trends, understand audience preferences, and analyze competitor activities- Generated comprehensive event plans with clearly defined objectives, timelines, budgets, and contingency strategiesLogistics and Operations- Negotiated cost-effective contracts with vendors, ensuring optimal value and adherence to quality standards- Managed all logistical elements including catering, rentals, décor, and audio-visual equipmentMarketing and Promotion- Spearheaded marketing campaigns to maximize event visibility and drive targeted attendee engagement- Utilized social media, email marketing, and strategic public relations efforts to generate positive buzz and pre-event excitement- Collaborated with internal teams to develop compelling promotional materials and establish cohesive event brandingEvent Execution and Evaluation:- Provided on-site leadership to oversee event setup, registration, guest experience, and vendor coordination- Proactively addressed challenges and implemented innovative solutions to ensure smooth and successful event execution- Gathered comprehensive attendee feedback, analyzed event data, and prepared insightful post-event reports to demonstrate success and identify opportunities for continuous improvementEvent Examples:- Directed brand collaborations including a Sarah Jessica Parker shoe signing, a master class with Charlotte Tilbury, Kenan Thompson holiday window unveiling, and performances by Swizz Beatz effectively boosting foot traffic to the flagship store- Secured an annual partnership with the Fashion Institute of Technology for a student-run fashion show in the newly renovated Women's Ready-To-Wear department, amplifying new merchandise, fostering community, and driving customer growth

London, Uk, Gb

Cultivated positive brand awareness and secured media coverage for beauty clients like Glossier, Borghese, David Beckham's House 99, Liz Earle, Decorté, and ALLEVEN London through strategic communication, relationship building, and creative campaigns.Launched TCS's First US Office:- Built US media infrastructure by establishing a comprehensive media contact list and designing standardized reporting templates- Identified and secured new client opportunities, establishing a strong local brand presence and building new client bases in the US marketClient Acquisitions:- Created compelling new business proposals and plans tailored to specific brand needs- Researched emerging market opportunities and identified high-potential beauty brands for client acquisitionPartnerships & Events:- Organized partnerships, such as Glossier x Beyoncé and ALLEVEN London x Hailey Bieber, to amplify brand awareness and support product launches- Managed event planning for product launches and influencer activations, including David Beckham's House 99 influencer trip to London and the Borghese press trip to Italy

New York, Ny, Us

Elevated brand awareness and secured positive media coverage for prestigious beauty brands through creative communication strategies and relationship building.Media Relations:- Secured press placements for beauty brands like Biologique Recherche, La Roche-Posay, and Revlon in leading publications like Vogue and Allure- Developed and distributed compelling press releases, targeted pitches, and informative fact sheets, resulting in positive media coverage for product launches- Conducted in-depth research to compile targeted media lists and contact information, ensuring effective outreach and media reach - Launched creative media mailers to targeted outlets, garnering attention and generating interest in new product launchesSocial Media & Influencer Marketing:- Developed and executed engaging social media campaigns that aligned with brand objectives, resulting in increased brand awareness and follower engagement- Established and cultivated mutually beneficial influencer partnerships, securing valuable product endorsements that amplified brand reach and engagementEvent Management:- Successfully planned and executed high-profile product launch events and press trips, exceeding client expectations and generating positive buzz- Conceptualizing event themes and experiences that resonated with target audiences and brand messaging- Securing ideal venues, managing logistics, and coordinating with vendors to ensure seamless event execution- Managing guest lists and RSVPs to ensure smooth event flow- Facilitating media opportunities for journalists and influencers to capture captivating contentClient-Centric PR:- Monitored and analyzed editorial and social media coverage for multiple clients, providing comprehensive reports and actionable insights- Scheduled, assembled agendas, and prepared comprehensive recaps for client meetings, ensuring informed decision-making and a collaborative partnership

- Managed beauty department tasks, organizing calendars, coordinating meetings, and liaising with brands, optimizing editorial workflow for productivity- Transcribed audio interviews, including a high-profile session with Kourtney Kardashian, contributing to diverse and celebrity-driven beauty content- Researched and pitched captivating beauty trends, creating engaging content tailored to audience interests and preferences

Paris, Fr

-Provided support and assistance to the Public Relations department-Assembled and executed a mailing of Givenchy's latest product launches to the targeted media outlets

New York, Ny, Us

-Provided support and assistance to the Public Relations department-Assembled holiday themed mailing to online and print media outlets-Assembled Fresh's newest product launch mailing and arranged delivery to print media outlets-Unpacked and organized the beauty closet

Paris, Fr

-Provided support and assistance to the Public Relations department-Assembled and executed holiday themed mailings to online and print media outlets

- Assisted publicists with product placements for Lilly Pulitzer, Target Accessories, Target Apparel, JustFab, Oliver Spencer, and NYDJ-Scan daily, weekly, monthly and on-line publications to identify client-relevant media coverage-Compiled event invitations and media contacts lists using Fashion GPS-Updated and monitored monthly clip reports and tracked the circulations using Ciscion.com and Compete.com

San Mateo, Ca, Us

-Managed and generated posts for Facebook, Twitter, and TxtSignal- Improved scheduling and tracking of social media content by creating an organized editorial calendar for employees to utilize-Built and promoted 30 event websites via Splashthat and designed incorporating flyers via Canva-Supervised and coached 200 college student participants in internship success, professional development, and building personal relationships in various industries; Fashion, Film, Public Relations, Finance, Television, Marketing and Non-profit

San Mateo, Ca, Us

-Promoted program benefits to students at Arizona State University-Completed assigned tasks such as social media posts, presentations to classes, emails to student leaders, submitting testimonials and fulfilling responsibilities given by coordinator.-Answered any questions potential participants may have.Provided guidance and shared my experience while building relationships with prospects.

Tempe, Az, Us

-Created daily content for the company’s Facebook, Twitter, and launched a Hootsuite account -Researched to find articles, stories, and resources that is relevant to the incoming and current students

New York, Us

- Wrote 50 published celebrity beauty and fashion articles under categories such as: Get The Look, Love or Loathe, Expert Says, Before and After, Stars Without Makeup, VMA’s Best Dressed-Organized, prioritized, and tracked the cosmetic products in the beauty closet -Attended prominent beauty events such as: Birchbox’s flagship store grand opening, The 2014 Fragrance Foundation Awards Show, The Woods & Co. Jolly in July event, and Crest’s biggest launch in a decade-Interviewed beauty industry professionals, makeup artists, hairstylists, dermatologists, and celebrities-Conducted photo research for celebrity beauty stories and selected products to integrate into articles

Bachelor Of Science (B.S.), Communications And Minor In Sustainability And Media Analysis

Masters In Cosmetology Science