Jess Holloway Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles Metropolitan Area

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

Greater New York City Area

BRANDS: Samsung Home Appliances + Consumer Electronics USA• Strategy, creative output and reporting for Samsung US social media• Marketing plans against FY goals for all products being supported for Samsung NA• Budget development, management and forecasting• Opportunities for incremental budget for content creation, due to limited scopes• Influencer strategy development and management• Identified opportunities for low-lift promotions garnering over 19MM impressions across Twitter and Instagram • Liaison with 6 external partner agencies across various marketing functions• Event and experiential opportunities and developed correlating social activation plans• Liaison with platform leads (Facebook / Instagram, Twitter, Pinterest) to develop beta opportunities

Greater New York City Area

BRANDS: Aruba Tourism, Dime Bank, espnW, Middlesex County• New business prospecting and pitching - RFP’s, scoping and strategic approach for incoming prospects• Digital innovation and creation / management of user engagement tools to get travelers closer to the purchase stage in the Caribbean destination planning process• Management of global tourism marketing leads• Award-winning social content strategy, which has now expanded to be the main consumer campaign• Research lead (focus groups / IPSOS / Survey Monkey) --- collecting data to inform marketing successes and optimizations for future campaigns• Campaign activation strategy across all paid media – print, digital, OOH, social media, TV, OLV• Social media lead and influencer strategy development and analysis• Managed banking retail campaign that exceeded expected goals by 15% for increasing small business account openings and personal account openings via hard-hitting creative message sequencing• In-branch retail messaging and branding across various products• Event planning, media placement coordination, PR efforts and local advertising• Created opportunities for local community engagement via event sponsorships and connection with local BIDS

Greater New York City Area

BRANDS: Visa (Affluent, NFL Sponsorship, Prepaid, Checkout), Dubai Expo 2020, ITG• Digital marketing strategy• Internal team management• Campaign development and rollout• Cross-agency liaison• Partnership opportunities and negotiation• Content creation and social activation for NFL partner assets

Greater New York City Area

BRANDS: SAP, Puerto Rico Tourism, Morgan Stanley, United Healthcare, Sara Lee• Digital creative brief development• Web assets management – banners, OLV, blog assets• Managed team of 4 AAE's• Shoot supervision and post-production coordination• External media team coordination - digital asset development and optimization• Campaign reporting and analytics • Budget forecasting and incremental SOW development and management across all markets• Global integration for brand campaign work (EMEA, LatAm, APJ regions)• Program lead on global airport OOH program for North America, Asia Pacific and Latin America • MLB, NFL, NBA partnership management and coordination

Brooklyn, Ny

BRANDS: Johnson & Johnson - Ambi• Production of digital, broadcast TV, print and collateral shoots for the Ambi 2008 campaign and managed full print executions• Coordination with external developers on creation of simple flash banners and landing page for J&J• Quarterly competitive reviews in preparation for 2009 planning for Ambi

BRANDS: Centrum, Multibionta, Caltrate, Aussie• Strategy and testing for new product launch• Competitive deck development• Marketing material development for Wyeth sales teams for pre-launch strategy (DRTV, competitive, market background, strategy)• Project management

New York, Ny

BRANDS: Six Flags (Corporate, Great Adventure, New England, Great Escape, Over Georgia)

Customer Service, IT, Meeting planning and Marketing rotations.

Bachelor Of Arts, Foreign Language & Literature

Education record