Sydney Hembrough Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Anaheim, Ca, Us

- Created and managed a program with 250+ micro creators, generating 300+ pieces of UGC a month that aligned with larger product marketing strategies- Worked cross functionally with paid media, inventory, eCommerce, and social teams to develop and execute TikTok Shop and TikTok Affiliate strategies, generating over $55k in revenue in the first month- Executed brand partnership opportunities alongside the Director of Brand and Influencer, including GMA Deals & Steals, to increase brand awareness and contribution margins across the department- Created engaging organic social media content and curated impactful product-focused content for paid media, boosting audience engagement.- Implemented a paid UGC campaign to generate targeted, conversion-driven content for paid media campaigns, enhancing ROI.

Fully-Remote Workplace, Us

- Generated weekly reports and post-event recaps for 200+ piece influencer campaigns, improving campaign performance and providing valuable insights to clients.- Managed end-to-end influencer campaigns across social media platforms such as TikTok, Instagram, Facebook, and more, including creator onboarding, communication, and content review.- Coordinated logistics and oversaw on-site execution for large-scale influencer events, resulting in high-quality content production and increased brand visibility.- Collaborated with cross-functional teams to develop and execute influencer marketing strategies, driving successful campaign outcomes.

Fully-Remote Workplace, Us

- Conducted comprehensive research and vetting processes to build lists of top-tier creators for Fortune 500 companies- Organized and prepared campaign briefs, posting instructions, and style guides, ensuring consistent brand messaging and timely content delivery.- Generated campaign data and compiled client-facing analytic reports and Wrap Decks, providing insights and metrics on campaign performance and optimizing future campaigns.

- Formulated a comprehensive weekly content calendar for Instagram, Facebook, and Pinterest to streamline social media activities.- Collaborated closely with the owner to devise a dynamic social media strategy tailored to the evolving requirements of the business.- Played a key role in promoting a successful rebrand across all platforms, ensuring consistent messaging and engagement.- Adapted content pillars to effectively align with marketing objectives, resulting in heightened brand awareness and visibility.- Produced visually appealing graphics that captured the company's unique style and adhered to brand guidelines.

- Orchestrated the management of the church's Instagram and Facebook platforms, collaborating with the audio/visual team to deliver captivating content aimed at engaging current members and attracting potential new members.- Formulated and continually updated the organization's content strategy to effectively address the evolving needs and circumstances.- Coordinated with ministry leaders to establish a structured posting schedule on social media platforms and provided consultation on optimizing their own pages.- Initiated and implemented a comprehensive email marketing strategy from inception, ensuring effective communication with the church community and prospective attendees.- Carefully curated and distributed weekly and monthly newsletters to church members and individuals interested in attending, fostering a sense of connection and providing valuable updates.

- Provided exemplary customer service within a dynamic, high-pressure environment, consistently exceeding expectations.- Acquired a Food Sanitation Manager License from ServSafe, demonstrating expertise in maintaining optimal hygiene and safety standards.- Devised innovative strategies to drive growth and facilitate expansion into new markets, optimizing business opportunities.- Enforced stringent safety and sanitation protocols to uphold the well-being of the establishment and its products.- Assumed responsibility for training newly hired staff members on company standards and operations, ensuring a knowledgeable and skilled workforce.

Springfield, Illinois, Us

- Achieved significant growth of Instagram, Facebook, and LinkedIn profiles by implementing effective content creation and strategic planning.- Utilized Canva and Photoshop to craft engaging and visually appealing content for various social media platforms.- Actively engaged with fellow members of the transportation industry on both local and international levels, fostering meaningful connections and collaborations via social media channels.- Played a key role in sharing trending industry news and local community updates, effectively enhancing brand visibility and establishing the organization as an industry thought leader.

- Collaborated closely with the small business owner to create and deliver an exceptional shopping experience that set the business apart.- Assisted customers in making informed purchase decisions, offering personalized recommendations and guidance.- Consistently devised innovative strategies to attract new customers, leveraging social media platforms and community involvement initiatives.- Acted as a brand ambassador, representing the business in photo shoots and promotional materials, embodying its unique identity.- Provided comprehensive training on utilizing TikTok and Instagram Reels, empowering team members with the skills to effectively leverage these platforms for promotional purposes.

- Strategized, created, and curated engaging content for the inn's Facebook, Instagram, and Twitter accounts, ensuring a cohesive and compelling online presence.- Spearheaded the development of a community-wide tourism campaign, #ExperienceJacksonville, aimed at promoting local small businesses and driving increased footfall to the inn.- Devised content pillars that aligned with the business and marketing objectives, effectively leveraging them to enhance brand awareness and engagement.

Jacksonville, Illinois, Us

- Produced impactful promotional videos that significantly boosted traffic and engagement on social media accounts, effectively capturing audience attention and driving brand visibility.- Pioneered a compelling small-business spotlight series, creating weekly short videos featuring loyal advertisers from the newspaper, effectively showcasing their products and services.- Authored compelling articles for publication in the weekly newspaper editions, delivering informative and engaging content to captivate readership.- Implemented effective strategies to promote the company's Facebook page, leveraging various marketing techniques to increase followership and expand reach.- Collaborated closely with advertising representatives to efficiently manage advertising contracts, ensuring seamless communication and maximizing client satisfaction.- Assumed various secretarial responsibilities, including organizing advertisers' files, generating and sending invoices, and proactively reaching out to potential advertisers to cultivate new business opportunities.

Bachelor'S Degree, Digital Marketing

Communications

High School Diploma