Mackenzie Frazier Email & Phone Number

Memphis Metropolitan Area

Columbus, Ohio Metropolitan Area

I design B2B marketing campaigns to drive demand generation, lead generation and brand awareness for 3G Transportation Management and Shipping Software, a SaaS cloud-based platform. • Driving revenue opportunities by designing marketing campaigns to create new lead and convert leads to MQLS• Collaborating with writers (and doing a lot of writing myself!) to create and distribute content that achieves campaign objectives. • Assessing and reporting campaign results while recommending and implementing improvements • Effectively executing campaigns on schedule and on budget • Understand the changing logistics market trends and competitive environment to recommend campaign strategies and tactics. • Supporting current client upsell revenue opportunities by designing campaigns, content and promotions with the Account Management team.

Memphis, Tennessee, United States

Leading the go-to-market plan for the Consumer (B2C) portfolio including FedEx Delivery Manager, the FedEx Mobile App and other Consumer-focused software/tools

Greater Memphis Area

• Developed the go-to-market plan, managed the tactical execution, evaluated and socialized the results • Led the socialization of marketing plans and tactics to ensure alignment, support and visibility among key internal stakeholder leadership while spotlighting team member contributions. • Implemented and championed healthcare messaging platform and ensured that a strong, consistent and accurate message was delivered through all appropriate internal and external channels. • Managed marketing budgets ranging from $200k to $1M and prioritized the spend. • Established KPIs and evaluated ROI marketing strategies. • Developed COVID-19 Response Plan and led the creation of sales assets and digital content to help sales professionals address customer concerns during the pandemic. • Supported FedEx participation in Operation Warp Speed by leading development of customer-facing content, sales assets and digital resources about global vaccine distribution. • Spearheaded the cross-functional team to execute customer events for top 100 healthcare customers. • Launched thought leadership platform and created sales assets containing industry insights and best practices to enhance consultative selling. • Developed editorial content calendar and created content assets including Sales assets, video, though-leadership web articles and other digital assets.• Collaborated with Corporate Communications team to develop proactive media outreach plan • Aligned with digital channel owners to optimize segment message in channels • Developed event strategy for participation in key tradeshows, FedEx-sponsored events, and other industry events with Events team. • Demonstrated strong leadership abilities, teamwork, and interpersonal skills at all levels by mentoring and coaching team members, managing vendors and supporting executives.

Memphis, Tennessee, United States

• Led the cross-opco team that launched the Freight Customer Advisory Board with its first meeting in March ’19 and mentoring team member to plan November ’19 meeting. Earned a Bravo Zulu award for leading this ongoing project. • Managed the Commercial Roll-Out team for FedEx Freight Direct. • Supported the FedEx Freight Broker Inclusive solution to drive NAFTA growth.

Memphis, Tennessee, United States

Designing B2B marketing campaigns for demand and lead generation for SaaS software platform (SenseAware) that offers advanced monitoring, visibility and intervention solutions for healthcare and other high-value shipments.

Memphis, Tennessee, United States

I led the B2B marketing campaigns to generate leads and brand awareness for SaaS applications in the event management and payment space.

A division of Terex Corporation, a leading equipment manufacturer

Worked with community volunteers to coordinate media relations, manage relationships with sponsors, plan events and direct the daily operations of festival store and box office

Learned about how a marketing department functions while contributing copy to news releases and website, assisting with special events and developing passenger survey.

Master Of Arts - Ma, Mass Communication/Media Studies

Bachelor Of Arts, English