Mackenzie Gokey Email & Phone Number

Cary, North Carolina, United States

At Triangle Smart Divorce, I lead all aspects of our marketing efforts, ensuring clients feel supported and informed during their most challenging moments. I’m passionate about creating marketing that not only drives leads but humanizes our firm, showing clients we’re here to guide them toward a better future.- Manage Google LSA ads, Google PPC ads, and Meta Ads to ensure an effective online presence and reduce lead acquisition costs.- Developed and launched two online courses, "Planning for a Smart Divorce" and "Dating After Divorce," which include interviews, videos, and content creation, with over 500 participants and growing rapidly.- Manage all website development and SEO, including a full website redesign, monthly blog updates, new pages, and regular maintenance.- Oversee a bi-monthly email newsletter sent to thousands of clients and local partners, with an average 40% open rate.- Establish and maintain new local referral partnerships through networking and participation in local chambers, turning our firm into a concierge service for clients undergoing life transitions.- Oversee all social media content across Facebook, Instagram, LinkedIn, Threads, and TikTok, the latter of which has achieved over 75k post views and continues to grow actively.-Manage the CEO’s and other attorneys’ participation in podcasts, webinars, and other educational content.- Film and edit videos for both internal and external marketing channels to enhance our digital presence.- Lead and manage all client pipelines, from the initial contact through to years after their case concludes, helping increase brand awareness and conversion rates.- Oversee a gifting program for clients and referral sources, building positive interactions and increasing brand visibility.- Led a successful campaign to increase Google reviews by 200%, significantly boosting our online reputation.

Durham, North Carolina, United States

At Cardinal Advisors, I managed every aspect of the marketing process, from social media management to paid ads, ensuring the company reached its target audience effectively. I enjoyed touching all aspects of marketing, from content creation to event planning, ensuring everything aligned with the company’s big-picture goals.- Increased social media followers by 600% through consistent engagement and strategic content scheduling.- Developed and monitored Facebook and Google ads, reducing lead costs by 50% below industry averages.-Designed and maintained the company website, answering live chat questions and optimizing analytics for better conversions.- Filmed, edited, and promoted original YouTube videos, growing subscribers to 2,000 and generating daily ad revenue.- Managed email marketing campaigns, reaching over 10,000 prospects with a weekly newsletter that boosted engagement.- Coordinated the promotion of the CEO’s books, helping one reach #1 on the Amazon Bestseller list.- Planned and executed continuing education courses and client outreach events, strengthening the company’s brand in the community.- Wrote, designed, and produced all branded content, including blog posts, promotional materials, and original photos under strict deadlines.- Planned content, managed hosting, and promoted company podcasts across multiple channels, resulting in over 25,000 unique downloads.

Cary, Nc

As a Marketing Associate, I worked closely with the CEO to develop and execute marketing strategies while also gaining a deeper understanding of our products. I earned my life and health insurance license in North Carolina and took the CLTC designation test to ensure I could better explain these complex products to clients, making them more approachable. I even stepped in to assist with sales when needed, adding another layer to my role.- Monitored the analytics of the website and made improvements to increase visitors and conversions, as well as implement any necessary changes, resulting in multiple pages reaching the first page of Google searches.- Managed email marketing and social media content, contributing to overall brand growth.- Supported video and podcast promotion, expanding the company’s digital footprint.- Collaborated on marketing initiatives, ensuring that each aligned with the company’s strategic goals.- Utilized CRM systems to organize all information collected on clients and prospects through marketing channels.

Raleigh, North Carolina, United States

- Implemented an effective social media campaign, increasing Facebook likes and Twitter followers.- Crafted press releases and designed a flyer for in-house promotion.- Performed communication audits of the organization and similar nonprofit institutions.