Mackenzie Jackson Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Promoted to Senior Intern, taking on leadership responsibilities such as managing intern team, delegating tasks, overseeing client relations, and ensuring timely distribution of press clippings and reports to high-profile clients.• Performed audits using Cision and RocketReach to source targeted contacts and conduct in-depth research.• Assisted in managing a sold-out fundraising event with over 500 attendees.• Compiled comprehensive press clippings and reports to support client media strategies.

Austin, Texas, United States

• Assisted the team with writing pitches for media coverage. This included drafting press releases, press pitches, building media lists, and researching coverage topics/journalists/social media coverage trends. • Researched and coordinated with influencers for potential partnerships. • Planned social media calendars, created content, and learned about posting and responding strategies and tactics. • Actively participated in event concepting, coordination, execution, media follow up for coverage. • Performed basic office tasks like building media kits, creation and delivery of media packages, coordinating with printers, observing client video calls, note taking, and brainstorming on client work.

• Collaboration with Tractenberg & Co.'s Director of Talent Relations to create content for several Social Media campaigns for John Frieda Hair Care• Scheduled content publications across platforms• Crafted and edited content covering all stipulated talking points• Shared highly visible links to prescribed websites• Studied and analyzed insights• Adhered to all agreed-upon sponsorship guidelines

Austin, Texas Metropolitan Area

• Wrote and published an article featured in Austin Way magazine's premiere issue.• Conducted in-depth research on various topics, including local events, businesses, and cultural trends.• Managed relationships with local businesses and secured photos from them for publication• Coordinated editorial projects and timelines

Austin, Texas Metropolitan Area

• Developed and executed a month long fundraising campaign raising over $6,000, more than doubling the number of donations from the previous year• Increased engagement for the Instagram fundraising page by +7,933%• Conducted market research and analyzed data to inform marketing strategies• Created and managed a content calendar to ensure timely and effective communication with target audiences• Managed the organization's social media presence and advertising efforts• Monitored and reported on the performance of marketing campaigns and adjusted strategies as needed• Ensured that all marketing materials and campaigns were in line with the organization's values and mission

Austin, Texas, United States

• Promoted and helped lead 2 promotional events on UT Austin campus as apart of a national campaign, had the highest number of attendees on any campus nationwide• Scheduled content publications across platforms• Crafted and edited content covering all stipulated talking points• Combed through audience feedback to ascertain insights

Burnet County, Texas, United States

• Worked for a 2 week term, 3 years in a row; voted Favorite Counselor by all campers (2022); Head Counselor (2022)• Supervised and cared for a group of 13 children, ages 11-12• Planned and lead daily activities such as arts and crafts, sports, and games while collaborating with other counselors and camp staff to provide a fun and educational experience for the children• Maintained a safe and positive environment for the children while ensuring the well-being and emotional health of each child at all times• Acted as a role model and maintained a professional demeanor at all times• Communicated effectively with parents and guardians to keep them updated on their child's experiences

Austin, Texas Metropolitan Area

• Participated in planning sessions with the marketing and PR team• Created targeted Influencer list in Excel with over 1,000 contacts, reached out to them for collaborations and managed Influencer Relations• Scheduled content publications across platforms on Loomly• Created, edited and posted strategic content on both Tiktok and Instagram platforms

Bachelor'S Degree, Advertising

Activities and Societies: Texas Advertising Group (TAG), TAG Mentorship Program, Texas Public Relations Student Society of America.

Education record