● Creates and optimizes content for the Tuuti brand and a variety of clients, including blog articles, case studies, deliverables, email copy, messaging, press releases, process documentation, product descriptions, sales pages, SEO, website copy, etc. ● Collaborates with other partners at Tuuti to determine company goals, vision, forecasting, marketing strategy, and clientele ● Helps execute marketing campaigns on behalf of Tuuti and individual clients for brand awareness, customer retention, revenue, and website traffic

● Led a Content Team and drove the company's content vision, with the aim to increase website traffic, customer retention, and revenue● Reviewed and approved all outgoing content for the company (ads, articles, deliverables, email copy, inserts, labels, press releases, product copy, etc.)● Contributed to numerous projects across teams and channels, with both writing and editing● Worked closely with the VP of Communications on branding, external/internal communication, PR initiatives, and managing the Communications Dept.

● Edited and revised all outgoing content, including weekly articles ● Managed content calendar and company style guide● Contributed to content marketing initiatives and linking content to revenue

● Wrote articles, case studies, email copy, newsletters, process documentation, social copy, website copy, etc.● Edited and revised all outgoing content across channels (email, social media, video, and website)● Contributed to marketing strategy to increase brand awareness, reach the target B2B audience, and hit revenue goals

● Managed several interns in creating content on blog, Hootsuite, Mailchimp, website, WordPress, etc. ● In charge of online and print marketing for all titles (60+) and upcoming releases● Involved in all copywriting and publicity efforts as a company, including crisis management, pressreleases, sales pitches, writing conferences, etc.● Assisted in editing manuscripts (developmental editing, substantive editing, copyediting)

● Edited client manuscripts, both copyediting and content editing● Wrote educational articles for the company's website ● Assisted in advertising and marketing copy

● Edited hundreds of student work● Taught students fundamental English skills● Attended weekly training in editing, writing, and leadership

● Wrote product descriptions for website● Updated and edited visual and written content on website

● Published over 50 articles, ranging from commentaries to features● Conducted pre-press checks (editing, formatting, proofreading) on all submitted articles (approximately 300 articles annually)● Received over 200 hours of leadership, editing, and writing training in this position