Mackenzie Zipfel-Roe Email & Phone Number

-Successfully onboard and manage a campaign-driven team as well as a data-driven team-Managed to upgrade the company’s current project management tool to better fit the teams’ needs -Assists in digital marketing campaign set up (display and video)-Conduct market research and build reports for clients-Lead weekly team meetings -Became the dedicated project management person in Asana-Participated in conferences

Annapolis, Maryland

Beltsville, Maryland

Beltsville, Maryland

Introduce Cision products and services to new and potential clients by prospecting, conducting outreach, pitching Cision services, while maintaining credibility and relationships with the decision makers and other key influencers in the process.Key Accomplishments: -Promoted from Business Development Associate to Business Development Specialist in February 2018-Maintain the sales cycle by presenting the value of Cision products to small businesses. -Successfully meeting monthly goal of $21k in new business sales. -Achieved 104% year to annual goal of $166,000 in 2018, receiving Presidents Club.

Beltsville, Maryland

Became an industry expert and immersed in the worlds of PR, Marketing and Media. Cold-called prospects to convert into new business opportunities. Built and maintained a pipeline of prospects to consistently meet monthly quotas.Key Accomplishments: -Earned $124,430 in BDA revenue in Q1 2018 (out of a $60,000 goal).-Established relationships with senior team members and successfully worked together to deliver an excellent customer experience. -Gained a deep understanding of the Cision software through listening in on demonstration calls scheduled with senior team members.

Proofread and graded student coursework including: press releases, news and feature stories, blog posts, and more. Fostered classroom discussion for twenty students on PR writing, editing, AP Stylebook and fact-checking. Collaborated in weekly meetings to help assemble lesson plans and lecture PowerPoints.Key Accomplishments:-Team collaboration – created and presented/taught an hour and 50-minute lesson plan focused on social media optimization creating an in-class partner activity based on the students’ social media presence at that time.-Received outstanding academic acknowledgement and outstanding personal achievement feedback from my Professor.

Annapolis, Maryland

Researched local media outlets and organized the Museum’s first media database. Analyzed the Museum’s website and prepared a five-page report outlining editorial changes. Created an e-portfolio: https//mzipfelsite.wordpress.com. Daily responsibilities include creating, developing and implementing social media strategies aimed at increasing awareness about the Museum. Assisted the Executive Director, Development Manager and other staff, as needed with project and social media postings.Key Accomplishments:• Successfully researched and organized the first media database for Annapolis Maritime Museum increasing social media presence by 20-30%.• Created a Hootsuite account planning daily events on the social media calendar.

Baltimore, Maryland Area

Monitored three social media accounts and increased the number of followers by 40% in one month. Located and classified interior designers into 2 media databases based off proximity. Daily social media postings to the company’s Instagram account for its mascot - a Newfoundland named Izzy and daily Twitter postings.Key Accomplishments:• Increased the number of followers by 40% in one month monitoring social media.• Continuously monitored Instagram and Twitter increasing the company’s mascot’s social media presence.