Mackinnon Giddings Email & Phone Number

Boston, Massachusetts, United States

Manage co-marketing activities with AI infrastructure partners, including NVIDIADevelop marketing messaging to position a portfolio of products for AI workloadsCoordinate with stakeholders across cross-functional teams to plan and executive on programmatic marketing activities, including industry events, product launches, and industry trendsWrite comprehensive sales playbooks with persona profiles, selling strategies, and in-depth market researchBuild effective, persuasive sales pitch decks and first-meeting customer presentations, contributing to YOY growth in AI workload bookingAct as subject matter expert for paid campaign activities including social, digital, and content creation

Boulder, Colorado, United States

Conducted interviews with field sales teams and utilized other research techniques to refine relevant customer personas for SAP solutions, which resulted in a transferrable persona frameworkWrote and presented a high-level, customer-facing breakout session for NetApp's annual technical conference, InsightWorked directly with outside contractors to develop a persona framework for Boutique and Global Systems Integrators

- Mayfly Consulting Project- Women's Wilderness Consulting Project

Greater Boston Area

• Streamlined existing operations related to merchandise and vendor relations, eliminating lost productivity as a result of confusion and miscommunication, by creating a standard set of procedures for reporting payables, tracking purchase orders, and handling new merchandise• Created a reliable method of tracking purchase orders from placement to in-store arrival, by building a custom database using Excel's Power Pivot function, resulting in seasonal cost estimates aligned more closely to actual merchandise expense• Generated sales reports for the buyer, which improved the ratio of realized revenue to potential revenue, by analyzing dashboards, generated using my database, that broke sales data down into descriptive statistics comparing designers, categories, sub-categories, and an "avant-garde" metric

Greater Boston Area

• Increased customer conversion rate, measured by steady 6% annual revenue growth year to year from 2017-2019 and 10% increase in average daily transactions, by building a modernized company website, designed as a hub for current and potential customers• Grew Facebook following by 50%, increased Instagram by over 300%, and the direct email list by 30% from 2017-2019, by implementing a comprehensive digital marketing strategy with integrated use of Facebook, Instagram, Email Marketing and a website blog • Enabled remote customers to discover our designers and styles, as measured by the increase in over-the-phone transactions, by writing Search Engine Optimized product descriptions for new merchandise

Greater Boston Area

• Built customized sales goals for the top 100 clients, leading to increased average revenue per customer per season, by analyzing historical customer data within the Excel Power Pivot database• Created personalized, seasonal wardrobes for clients, generating sales for the business, by implementing trend knowledge, interpersonal skills, and customer history• Grew the repeat client base, contributing the annual revenue growth, by developing lasting, personal relationships with customers

Greater Boston Area

• Initiated the sales pipeline by sourcing leads within assigned companies for outbound sales using LinkedIn and other social media platforms, including Twitter, Facebook, and Reddit• Qualified the leads I sourced in order to schedule digital product demonstrations, adding on average ten weekly product demonstrations to the calendar, by conducting high-volume outbound sales calls (130+)• Converted qualified leads into opportunities for net new business for the Account Executives, by running product demonstrations conducted by sales engineers

Greater New York City Area

•Enable the language and literacy skills of preschool students.•Employ classroom management skills.•Work closely in a team of seven other volunteers to devise a classroom plan.

Master Of Business Administration - Mba

English, English Language And Literature, General

Business Analytics

Coursework in Data analytics, including data modeling and optimization.