I lead product strategy and development for a portfolio of five applications across International and Domestic B2B, Enterprise, and SaaS solutions within a multi-product platform. Collaborating with Product Marketing, Sales, and Engineering, I deliver solutions that drive adoption, improve workflows, and fuel revenue growth.Key Highlights:Go-to-Market Leadership: Defined and executed the GTM strategy for a new nurturing product, empowering agents to strengthen client relationships and driving market adoption.Positioning & Growth: Launched a centralized contact management module with clear value propositions, improving integrated workflows and boosting cross-application usage.Platform Integration: Unified acquired products into the platform, aligning workflows and enabling bundled strategies to increase cross-sell revenue.Operational Excellence: Improved product stability and delivery, reducing backlog by 50% in critical areas to enhance customer satisfaction and retention.I thrive on solving complex problems, aligning teams, and bringing products to market with strategies that meet real customer needs and deliver measurable impact.

Expanded product team from 0 to 7 and led telecommunications compliance-focused product overhauls that significantly reduced support and operational burdens, lowering business and resource costs. Developed a ‘Done for You’ SMS qualification service to help agents qualify their leads through targeted SMS campaigns and live agents.

Sidebar is a private leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.Imagine tapping into a core group (think Fortune 500 execs and innovative start-up CEOs) who are best-in-class. Members say it’s like having their own Personal Board of Directors.

Directed strategy, product, and operations for the SaaS division of FBS, serving thousands of real estate agents and brokers across U.S. and international markets. Oversaw Marketing, Sales, Training, and Support with full P&L ownership, driving product growth, retention, and revenue.Key Highlights:Product Leadership: Drove development and growth for a website builder and WordPress plugin, increasing plugin retention by 30%.Content & Engagement: Led content marketing strategy for FBSProducts.com and hosted live webinars monthly to educate and engage the market.Business Oversight: Delivered measurable impact through business development, revenue forecasting, and budgeting to support divisional growth.

Led sales and training teams for the agent and broker-focused division, driving revenue growth through strategic planning and performance alignment.Key Highlights:Sales Strategy & Execution: Overhauled sales compensation plans to improve incentives and alignment with revenue goals.CRM & Marketing Automation: Directed the transition to a new CRM and integrated an automated marketing platform, improving visibility into the customer journey.Results-Driven Impact: Increased SQLs by 25% by aligning lead generation efforts with sales outcomes through enhanced metrics and automation.

For ten years, I ran a successful documentary family photography business, capturing real-life stories, weddings, and personal branding sessions through my program, A Better Headshot. My work was featured in local publications, including nine cover stories for Sacramento Parent Magazine. I also enjoyed collaborations with Big Brothers Big Sisters and Make-A-Wish to help tell impactful stories. Although Memories by Michelle has since sunsetted, I continue to take on select photography commisions primarily for nonprofits and by referral.

DEFINE was a global learning community for photographers, uniting creatives worldwide. As Brand Ambassador, I partnered with DEFINE leadership to lead marketing strategy, develop social media campaigns, and oversee multi-channel communications, including content creation, social media management, and list-growth, email marketing.

Drove client acquisition, market expansion, and revenue growth as VP of Product, Sales & Marketing Operations at TrendGraphix. Led end-to-end strategy and execution across sales, marketing, and PR while overseeing product lifecycle management in partnership with engineering.Key Highlights:Revenue Growth & Market Expansion: Doubled subscription revenue and added 40 new markets through a coordinated sales and marketing strategy.Product Leadership: Directed development, pricing, and go-to-market strategy for two new products and launched an enterprise solution tailored for MLS organizations.Operational Efficiency: Streamlined operations across sales, marketing, and PR to drive company-wide alignment and impact.

Led a Marketing Department of 8 through rapid growth, scaling operations to support 1,600 agents (up from 800) by implementing automated, flexible marketing systems.Key Highlights:Brand Development: Developed and launched a new luxury brand, capturing an underserved market segment.Operational Scaling: Implemented scalable workflows and enhanced automation to improve efficiency and meet increasing demand.Team Leadership: Directed a high-performing team through growth and operational transformation.

Responsible for managing national grass-roots marketing campaigns, special events, and sponsorship programs for large brands such as Proctor & Gamble, Danon, Langers Juice, McKesson Products, and AT&T Wireless. Recruited, trained, and managed on-site event teams of 50+

Independent contractor for PROCTOR & GAMBLE’s national TORENGOS chips roll-out, tasked with helping deliver 6 million samples nationwide on a limited budget. Responsibilities included identifying grassroots marketing opportunities, sourcing and negotiating regional event sponsorships, and developing systems for sponsorship tracking, efficient communication with field managers, and detailed client reporting to demonstrate results

Responded to incoming calls for advertising, providing media kids and advertising quotes and assigning leads to account executives. Assistant to Travel Advertising Director, managing admin and communications. Occasionally assisted editorial department with fact-checking and proof-reading articles.