Head of Transatel’s UK sales and partnerships team. Responsible for the recruitment and development of new business opportunities through MVNA and MVNE partnerships at Transatel. Providing senior management support for new and existing partners, ensuring mutual success and growth within the MVNO UK market.

Reporting to the Head of Asda Money and Mobile, my responsibilities include:Overall owner of the P+L, strategy and delivery of sales for the Gift Card category at Asda including B2C, B2B, Prepaid and 3rd party cardsCommercial / Product management (inc. ownership of P+L and short/long term strategy) of Asda Personal LoansDeveloping and delivering a strategy for growth across other Lending and Ways to Pay products including the Asda Credit Card with an acute focus on driving retail salesManaging Compliance and Regulation across the Asda Money businessManagement of the product / compliance team

Heading up the Asda Mobile MVNO - Asda's own mobile network. Full accountability for product, service and strategic direction with responsibilities spanning P+L delivery, customer growth and retention through proposition development and marketing activity.Lead in the Asda Mobile network migration from Vodafone to EE - one of the largest Prepay network migrations in history. Responsibilities spanning commercial negotiation of deal, process development, financial modelling and launch.Management of the Asda Phone Shop estate - responsible for delivery of sales / profit and developing the customer proposition through product and service.People management responsibilities for the Asda Mobile project, marketing and commercial teams.

Commercial Management of Telecoms category at Asda - managing the Asda Mobile products and services (Asda MVNO, Prepay / Postpay retail and Airtime) from commercial and proposition perspective.Proposition Management of Asda Phone Shop estate - responsible for delivery of sales / profit and developing the customer proposition through product and serviceMVNO forecasting and monitoring customer numbers, customer usage and associated budgets, revenues and margins. Identifying, tracking and managing commercial KPI’s for MVNO and wider category.Head of 'New Business' team - lead on business case development, insight and roadmap.

Senior buyer for Camera department, covering Camera Hardware and Accessories. Role consisted of range delivery, product sourcing, P+L management, supplier negotiation and leadership of the team. Fully accountable for Sales and Profit plans in key electronics category. Suppliers included Sony, Samsung, Fuji, Nikon, Olympus etc.

Merchandise Planner for Camera, Mobile, Landline, ASDA Mobile MVNO and Photoshop.

Responsible for sourcing, purchasing, forecast and import logistics for OEM range of +800 products. Other responsibilities included inventory planning and product development.Drove incremental sales and profit through new education and trade streams.