Develop powerful branding systems and brand identity for digital media, market demographics, focused branding and apparel design. Oversee creative and business aspects of projects from concept to completion.Key Achievements:Produced design work for portfolio of global brands including NIKE, ADIDAS, THE NORTH FACE, MOMENTUM Worldwide, AnOnlyChild, ROWING BLAZERS, FORD Models, ELITE Models, and PROHOOPS.

Designed apparel graphics for multiple menswear lines including Kenneth Cole and others. Liaison for brand & artist collaborations. Designed presentations for collaboration projects including: The Jean Michel Basquiat Estate, The Muhammad Ali Estate and The NBA.

Propel creation and delivery of graphic design and layout for on-line travel magazine featuring stories by world-class photographers, artists, and writers. Determine logo design, layout, and typography for each issue. Drive development of custom graphics, artwork, and application methods ensuring compliance with magazine specifications and format standards for formatting. Upload content to digital platforms and website. Preside over all design elements for digital publication viewed by 150K people a month.

Spearheaded creative design for Young Men’s and Women’s apparel collections, developed all branding strategies, and directed new media promotions, maintaining innovative approaches to concepts and staying ahead of trend curves.Key Achievements:Scrutinized stagnant performance of active wear line and rejuvenated product with fresh approach to branding and injection of energized patterns and color to clothing design.Art Director for photo shoots, managed creative, technical, and casting choices for models, photographers, and production design for print, web, and social media marketing.

Generated innovative design solutions to cultivate and reinforce brand identity for product and apparel graphics with innovative, leading edge design solutions. Managed arc of creative trajectory from conceptual stages to strategic discussions through final execution and delivery of prototype sampling, fabrication, color, graphic applications, style, detail, and fit requirements. Collaborated with technical and creative teams on pattern making, materials, and testing.Key Achievements:Designed branding for elite Nike athletes including ROGER FEDERER (RF logo), LEBRON JAMES, SERENA WILLIAMS, KOBE BRYANT and TIGER WOODS.Discovered and implemented proprietary methods of applying graphics to products and clothing.Worked closely with design teams on tightly focused seasonal design presentations to internal and external stakeholders.Assisted in creation of BLUE RIBBON SPORTS (NIKE BRS) apparel design team by sourcing and recruiting fresh design talent.NIKE Global Maxim Award recipient for expediting introduction of new apparel business to market in record time.