In my current role, I take charge of Love for Lily's growing our online footprint: preparing newsletters, managing social media content, maintaining our website, and anything else related to our digital presence. I am passionate about connecting NICU parents with the support they are seeking. I am committed to making a lasting impact and expanding our reach online to help more families get connected. Outside of my work, I enjoy painting, reading, and running.
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Digital Life DirectorLove For Lily Oct 2024 - PresentPlans and produces emails: from newsletters, to donor and family welcome journeys. Creates and implements social media strategy on Instagram, Facebook, and LinkedIn. Mentors interns assisting with social media strategy, Canva designs, and admin tasks. -
Digital Life & Administrative CoordinatorLove For Lily Oct 2022 - Oct 2024Boulder, Colorado, United StatesManages daily operations, event coordination, online presence, and volunteers. Owns social media content strategy. Produces newsletters, donor emails, and drip campaigns. Supports a growing donor base through the overseeing of thank you writing and donation requests.
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Social Media Manager80/20 Endurance Oct 2021 - Oct 2023Created designs and copy to help grow the 80/20 audience. Worked to meet monthly goals on Instagram in order to increase brand awareness and community building. Developed content for the Coaches of Color Initiative Instagram account. Analyzed social media performance for insights to guide future decisions. -
Digital Marketing SpecialistNav.It Sep 2021 - Oct 2023Optimized and re-designed weekly newsletters with a focus on increasing app conversions. Created and promoted downloadable guides to increase lead generation. Utilized graphic design skills to create assets for social media, newsletters, and campaign logos. Assisted with front-end SEO efforts to increase blog traffic. -
Digital Marketing InternNav.It Mar 2021 - Aug 2021Organized and led social media campaigns across all platforms. Coordinated and worked with the marketing team. Created graphics and copy for social media and blog posts.
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Contributing WriterOrnery Mule Racing Jan 2021 - Dec 2022Wrote a variety blog posts relating to running. Designed and implemented SEM strategy. -
Content Management - Graduate AssistantEmerson College Feb 2022 - May 2022RemoteMaintained WordPress blog and integrated new contentPromoted new articles and events on InstagramCreated newsletter mailing list and assisted with newsletter design using Mailchimp -
Social Media ManagerIntalegence Sep 2021 - Dec 2021Created and managed content on LinkedIn, Twitter, and Facebook with a focus on brand awareness. Tracked and analyzed social media performance in order to optimize content. Worked directly with company founder. -
Graphic Design And Social Media AssistantGerald R. Ford School Of Public Policy Nov 2019 - Dec 2020Ann ArborDesigned content for a variety of social platforms as well as print using the Adobe Suite. Wrote copy to accompany designs with a focus on university-related news. Contributed to event marketing campaigns. Communicated with a team to complete projects. -
Research AssistantPersonality, Relationships, And Hormones Lab, University Of Michigan Jul 2018 - Dec 2019Ann ArborOrganized and lead research projects and analyzed the collected data.
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Behavior TechnicianCentria Healthcare Jun 2019 - Nov 2019Implemented Applied Behavioral Analysis therapy in a one-on-one setting. -
Kidsport Camp CounselorSchool Of Kinesiology University Of Michigan Jun 2018 - Aug 2018Ann ArborImplemented activities for children ages 4-13 at the University of Michigan's KidSport Summer Sports Camp in order to promote the development of motor skills and sportsmanship.
Madde Horn Education Details
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Digital Marketing And Data Analytics
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Psychology And English Language And Literature, General
Frequently Asked Questions about Madde Horn
What company does Madde Horn work for?
Madde Horn works for Love For Lily
What is Madde Horn's role at the current company?
Madde Horn's current role is Digital Life Director at Love for Lily.
What schools did Madde Horn attend?
Madde Horn attended Emerson College, University Of Michigan.
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