Maddie Bala Email & Phone Number

Salt Lake City, Utah, US

Folsom, CA, US

• PowerSchool is a global, publicly traded K-12 education technology company with 3500+ employees and $650M+ annual revenue. In this role, I led a team of Product Marketers responsible for North American go-to-market.
• Facilitated a company-wide GTM strategy shift in 2023 to pivot messaging, packaging, and standardization across all areas of the company, including refreshing 140+ pieces of marketing collateral and enabling/training.

Folsom, CA, US

• Led global Go-To-Market strategy for the company's highest revenue products - representing $185M in ARR - and partnered with cross-functional leadership teams to ensure achievement of $20M+ bookings and revenue goals..
• 2021 Marketing Team MVP
• Repositioned and refreshed messaging for the core product line, helping increase both ARR bookings growth and pipeline growth by 32% over a 2-year period
• Led Marketing strategy for newly acquired product line, creating positioning, messaging, and sales enablement collateral and training that contributed to achieving 190% of marketing-originated bookings goal the.

Folsom, CA, US

• Supported Sales in new business acquisition through strategic customer product demonstrations, conference presentations, roadshows, competitive strategy, product quoting, and subject matter expertise. Collaborated with.
• 2019 Solution Engineering Team MVP
• Assisted sales team in attaining 101% of product line quota in 2018
• Created 25+ resources for sales internal knowledge-sharing site to support 50+ sales representatives
• Led product training initiatives for the 20+ member solution engineering team in 2018 and 2019, building and teaching 10+ hours of content over a multi-day period

Folsom, CA, US

• PowerSchool Group, LLC acquired InfoSnap, Inc. in November 2015Consulted with K-12 charter and public school leaders to provide customized online enrollment SaaS solutions tailored to each school/district's unique.
• Voted Best Demonstrator by peers at 2016 Demo2Win company training
• Attained 130% of 2016 quota
• Attained 112% of 2015 quota (53% YoY growth for my market)

Folsom, CA, US

• Consulted with K-12 charter and public school leaders to provide customized online enrollment SaaS solutions tailored to each school/district's unique business processes and policy requirements. Drove new business.
• Attained 122% of 2014 quota

St. Petersburg, FL, US

Worked consultatively with independent schools' business officers to provide low-cost, time-saving electronic payment solutions. Drove new account business through cold calling, association conference attendance, and web demonstrations, and managed the onboarding process and first six months of client relationship.

St. Petersburg, FL, US

• Managed the entire sales lifecycle from initial inquiry through to sale and long-term account management for over 100 clients and 100 prospects. Drove new business through cold calling, association conference.
• Top 2013 sales performer, including a company record 300% of quota in November

Designed and implemented music curriculum and instructed vocal music classes for grades PreK-6. Organized and oversaw production of bi-annual concerts.

Mclean, VA, US

Learned all aspects of the sales process through supporting Industrial Medium sales professionals at networking functions and sales calls. Researched and prepared presentation materials comparing six content management systems competing in the same market as Industrial Medium.

Lewes, Delaware, US

Taught all grade levels (K-12) and subject areas as needed, regularly adapting to varying student needs, teaching environments, and curriculum content. This position was held as an interim job between extended periods of travel abroad. While abroad, I backpacked alone through 30 countries spanning six continents for time periods ranging from one month to.

Designed and implemented music curriculum and instructed vocal music classes for grades K-5. Oversaw the planning and production of bi-annual concerts.

Bachelor Of Science, Music Education

Education record