Madina Umirbekova Email & Phone Number

San Francisco Bay Area (Remote)

Website plugins helping e-commerce to increase their revenue online.- Transformed pricing and upsell experiences, which led to 2x growth in revenue and yearly churn reduction. - Improved revenue & engagement on existing and newly launched apps.- Conducted in-depth activation research: analyzed user behavior & data to identify key activation drivers, which lead to new retention strategies & sustained user engagement. - Improved app publish flow, which resulted in 32% increase in conversions to publish. - Led strategic initiatives: Facilitated design thinking workshops for four teams across three product areas, resulting in new app development and successful market launches.

Almaty, Almaty, Kazakhstan

Umag.kz is a leading retail automation solution for small businesses.- Revamped product management team processes decomposing the system into different streams for each product manager.- Introduced customer development and product analytics system (Amplitude) to research process of PM team.- Streamlined the process of creating and launching a feature by applying Scrum and introducing project tracking software (Notion).

Almaty, Kazakhstan

Kaspi Bank is a spearheading FinTech innovation in Kazakhstan, celebrated for its landmark London debut in 2020, ranking as the year's second-largest IPO.- Led the SmartPos launch, modernizing QR and card payments. Installed 4500+ POS terminals in 3 months, solidifying its position as the country's leading payment solution.- Implemented Business Billing solution called Kaspi Pay, which allowed SMBs to receive payments through QR on their phones and create remote invoices.- Coordinated 6 development teams across 7 departments, analyzing performance and organizing monthly demo meetings to showcase progress and achievements.

Almaty, Kazakhstan

- Led a small team (5 developers, 2 designers and a tester), introduced Lean Start Up and led daily meetings and weekly demos.- Launched a BPM system for Unilever company with more than 100 office and on site employees work on it everyday.- Created MVP and a first version of JUZENT media group mobile application.

Almaty, Kazakhstan

- Worked on development of web application for HR-system in a large kazakhstani telecom company using React+Redux.- Led a cross-functional team to develop and launch a website and social media interaction system for coffee shop chain.- Launched BPM system for HR and recruitment and reached 100+ subscriptions in 2 months.- Revamped design and engineering processes applying Scrum methodology and weekly demo meetings.- Designed wireframes and built prototypes for Digitalization Level Tracking system in state ministries.

Master Of Science - Ms, Product-Service System Design

Bachelor Of Technology - Btech, Information Technology