•Develop and implement copywriting and content strategies across all social media platforms and websites, ensuring consistent brand messaging for two wine brands and an established distribution business.•Lead website development and maintenance, enhancing user experience and brand presence.•Manage social media accounts for four brands, creating and scheduling engaging content to grow online presence, brand recognition and loyalty.•Coordinate content creation, collaborating with designers, photographers, videographers and other stakeholders to produce high-quality marketing materials.•Oversee graphic design projects, ensuring visual consistency and alignment with brand guidelines.•Direct email marketing campaigns, advertising initiatives, and budget management to maximize ROI and brand visibility.•Drive brand development and product marketing strategies, positioning the brands effectively in the market.

•Create, research, and edit copy including blog posts, tasting notes, pressreleases, newsletters, media kits and website copy for wine, hospitality, andtourism businesses.•Consistently delivered up to 5 original pieces per month.•Customize brand message to reach and capture target audience interest anddrive engagement.

•Devise, develop and implement dynamic marketing strategies to elevate brand image and amplify market presence.•Orchestrate and execute effective campaigns to exemplify our brands’ history and philosophies and showcase our exceptional range of wines.•Responsible for all copy and content creation across all Burch Family Wine brands, ensuring messaging consistency and relevance.•Collaborate closely with designers, photographers and videographers to create, update and refine visual collateral and content, ensuring a cohesive brand image.•Create, manage, and implement social media strategy and generate graphics for use across multiple brands, maximizing engagement and reach. •Collaborate with sales, winery, vineyard, and cellar door to produce impactful marketing materials that align with brand objectives and drive revenue.•Cultivate brand awareness and growth by planning, hosting and participating in engaging annual events program, enhancing customer experience and fostering stronger brand connections.

•Assisted Winemakers with the 2021 vintage as a cellar hand using minimal intervention winemaking practices. •June through October: worked directly with the Vineyard Manager and Viticulturist to prune and tie down vines in a biodynamic vineyard.

•Guide small tours and walk-in customers through premium tastings, ensuring the highest level of professionalism and customer service. •Responsible for answering emails/phone calls, processing and packaging orders for individuals and businesses, opening and closing of the cellar door.

•Performed all vintage cellar duties, efficiently and effectively.

•Managed the effective and efficient operation of the cellar door.•Conducted wine tastings, liaised with tour operators, trade and cellar door customers, and coordinated special events.•Responsible for all trade sales, brand promotion, and social media marketing.•Grew the social media following by 50% and sales by 40% over one year period.

•Offered informative tastings of Mudbrick wines and educational tours of the vineyard to groups of up to 40 people.•Managed online orders, case sales, communications with NZ Wine

•Promoted and sold Eden Mill’s beer, gin, and whiskey products at events all over Scotland, always meeting or exceeding sales goals.•Tasted and sold products, gave tours and educated the public.•Assisted with production of gin, beer, and whiskey when needed.•Learned key sales, production, promotion, and marketing skills.

•Aided the Study Abroad Office with daily administrative tasks. •Improved pre-departure events for study abroad students and established a strong study abroad community in St Andrews.•Developed and executed informative presentations at visiting days for hundreds of prospective student and parents.•Gained public speaking, event planning, and administrative skills.

•In charge of conceiving new ideas for events and seeing these ideas through to completion•I coordinated an outdoor event. I organized the venue, beverages, performances, food vendors, and activities. •I work with the University, food industry professionals, and other student societies to create a full day art and food festival that was free to the 200 plus students who attended.

•Assisted the Volunteer Coordinator with recruiting, contacting, scheduling, and managing 300 plus volunteers in the fast-paced and sometimes frantic atmosphere of an internationally renowned arts festival. •Called volunteers individually everyday to confirm their schedules and addressed any conflicts that arouse.•Responsible for finding volunteers as quickly as possible to cover when we were short and then instructing them on where they were meant to be and what they were meant to do. •Learned to used Excel to create schedules, emergency contact lists, and call sheets. •Learned to work with volunteers of all ages as well as festival executives and artists. •Learned to stay calm and collected under intense pressure.

•In charge of approximately 40 volunteers for a contemporary arts festival in Scotland with 20 artists from all over the world and an expected 15,000 visitors. •Responsible for recruiting, contacting, scheduling, and overseeing all volunteers. •Organized introductory meetings for the volunteers in which I went over Health & Safety, their roles and responsibilities, and the layout of the exhibitions •Assisted the three main committee members with various tasks such as compiling a comprehensive calendar of important installation dates for all the artists and installation/maintenance of the exhibition spaces. •Opened and closed exhibition spaces everyday and dealt with any issues with the art or exhibition spaces promptly. •Learned to work independently as well as in a team. •Learned key leadership skills.

•Assisted designers with their projects by tracking pieces of furniture, ordering samples, sourcing fabrics, sorting materials, creating design schemes, installing pieces into client's homes, and sending emails or making calls on their behalf•Answered the phones for the entire office •Supported the Executive Designer by running errands and performing various day-to-day tasks•Learned AutoCAD, Excel, phone etiquette, how to interact with clients and to be a useful team member

•Responsible for greeting guests and guiding them to their tables in a high volume restaurant •Ran food for the kitchen and bussed tables whenever necessary •Responsible for waiting on guests sitting in the bar area of the restaurant•Answered phones in the office for four different fine dining restaurants and took reservations•Learned how to provide a high level of service, think on my feet, and seat the dining room efficiently •Was hired two summers in a row due to my strong work ethic, positive attitude, and dedication

•Supported the managers on the floor by helping them by clearing tables, pouring drinks, and running food•Assisted with checking in on the tables, making sure the costumers were happy •Displayed the highest degree of costumer service in a fine dining setting•Prepared beverages and snacks for the guests •Learned how to be efficient and effective while also providing exceptional service.•Learned to make various hot drinks

•Greeted guests and showed them to their table•Presented and explained the menu•Took orders, ran food, bussed tables, worked the bar, and received payments•Closed and opened the restaurant •Displayed a high quality of costumer services that met the requirements of the G1 Restaurant Group

•Assistant to the Teaching Artists in the De Young Summer Camp•Taught and assisted in art projects for children ages five to twelve•Led educational tours through the De Young Collection, which is noted for its collection of art of Africa, Oceania, and the Americas.•Responsible for the logistics of daily camp•Responsible for the care of large groups of children throughout the summer•Acquired organization, management, and leadership skills •Received great evaluations from all of the teaching artists with which I worked

•Assisted owner with her art projects (ceramics, plaster molds, glazing and firing, etc.)•Assisted with interior design and packaging to embody owner’s artistic vision and engage our audience•attended to guests and managed the register •Responsible for maintain records of purchase and reimbursing artists•Got exposure to the daily functions of a small business•Learned how to make ceramic molds, glaze pieces, and fire a kiln