Maddy Smith's Location
Carlsbad, California, United States, United States
Maddy Smith's Contact Details
Maddy Smith work email
- Valid
- Valid
- Valid
Maddy Smith personal email
n/a
About Maddy Smith
I am a marketing strategist and digital consultant with more than a decade of experience working in lifestyle marketing and consumer packaged goods. My passion is helping to build meaningful and purposeful brands and I thrive in dynamic environments where I can build authentic stories and bring big ideas to life.
Maddy Smith's Current Company Details
Maddy Smith Work Experience Details
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Director Of Digital ExperienceCaddisCarlsbad, Ca, Us
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Digital Site ManagerCaddis Mar 2022 - PresentMy focus as the Ecommerce Manager is to develop site merchandising strategies that improve the customer journey from product search and discovery to purchase.
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Marketing, Ecommerce, And Pr ConsultantMaddy Mia Marketing Llc Jun 2021 - PresentCarlsbad, California, United StatesMarketing, E-commerce, and PR strategist helping brands to entertain, inspire, and educate consumers.
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Ecommerce Sales Acceleration ConsultantBollé Brands Aug 2021 - Apr 2022 -
Marketing DirectorSpy Apr 2020 - May 2021I lead Brand and Product Marketing across all categories including eyewear, goggles, helmets, apparel, and accessories. Responsible for the global multi-year marketing strategy and execution of integrated brand communications across all channels, including campaign development, creative ideation and execution, advertising, public relations, digital, and influencer marketing. I am the hub for global marketing direction and communication and lead a team of marketing staff that includes digital, communications, and administrative specialists. -
Ecommerce ConsultantSpy May 2019 - Feb 2021Took over the management of all SPY+ digital properties (Salesforce & Shopify) during a transitional period for our digital team. My focus was on developing the site merchandising strategy/tactics to optimize conversions, developing and delivering digital marketing assets that support each stage of the funnel, working closely with the buying team on inventory needs, and with the digital marketing manager on the execution of the promotional and email marketing calendar.
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Director Of Marketing Operations & OutreachSpy Nov 2017 - Apr 2020
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Assistant Marketing DirectorSpy Aug 2015 - Nov 2017I work collaboratively with Sales, Marketing, and Product to develop the yearly marketing plan and implement innovative tactics and solutions to achieve strategic marketing goals that ultimately drive sales and create brand awareness. I create effective messaging for communications and collateral, overseeing the creative process and ensuring brand guidelines are adhered to and company objectives are met, while also managing the workflow of six marketing and creative employees, ensuring all projects are on track, handled efficiently and deadlines are met. Additionally, I am responsible for developing and managing the marketing department’s annual budget, creating unified annual marketing campaign concepts based around needs for catalog, POS, advertising, postcards, trade show booth themes, website, etc., and ensuring the Company’s messages are aggregated and translated correctly, on time and through the appropriate channels to relevant audiences to build brand awareness and drive sales.
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Senior Marketing ManagerSpy May 2014 - Aug 2015Responsible for helping to drive to completion the goals and strategies laid out in the yearly Marketing Plan. It involves planning for product launches, campaigns, marketing asset generation, and managing all activities related to marketing department’s budgeting, advertising, public relations, investor relations, social media, Motorsports, optical and event marketing. Additionally, I am responsible for ensuring the day-to-day functions of media relations, consumer communications, including social media (Facebook Twitter, Blogs, Instagram and more), publicity, investor relations and corporate communications are executed on time and according to specification.
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Marketing ManagerSpy Aug 2013 - May 2014Responsible for helping to drive to completion the goals and strategies laid out in the yearly Marketing Plan. I assist the Marketing Director with planning for product launches, ad campaigns, marketing asset generation, and all activities related to marketing department’s budgeting, advertising and event marketing. I am responsible for ensuring the day-to-day functions of media relations, consumer communications, including social media (Facebook Twitter, Blogs, Instagram and more), publicity and corporate communications are executed on time and according to specification. Additionally, I work with several athletes in the motorsports category on marketing initiatives for SPY.
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Pr ManagerSpy Apr 2012 - Aug 2013Responsible for ensuring the day-to-day functions of media relations, consumer communications, including social media (Facebook Twitter, Blogs, Instagram and more), publicity and corporate communications are executed on time and according to specification. Work cross-functionally with the segment managers, brand activation personnel, the art department, retail marketing director and sales team, and manage the workflow of the PR team. Key player in executing event PR and entertainment-related publicity. I am responsible for metrics and reports, managing the events calendar and social media calendar as well as contest development and execution.
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Public Relations SpecialistSpy Optic Dec 2011 - May 2012I work with the PR Director, intra-departmentally and cross-functionally within the organization on general publicity/product placement, consumer communications, including social media (Facebook Twitter, Blogs, Instagram and more), newsletters and Web material, and contest development and execution. Key player in executing event PR and entertainment-related publicity. I am responsible for metrics and reports, including editorial status reports and social media reports, and managing the events calendar and social media calendar. I additionally coordinate with the PR Director, segment managers and Marketing and Brand managers, ensuring timely communication of product, athlete and event news is coordinated and executed through appropriate communications channels.
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Social Media CoordinatorSpy Optic May 2011 - Dec 2011Responsible for managing SPY's presence on Facebook, Twitter and the SPY blog. Developed and executed a plan to capture 100,000 Facebook fans in one year and then replicated the same plan for the next four years.
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Social Media/Marketing InternSpy Dec 2010 - May 2011
Maddy Smith Skills
Facebook
Public Relations
Social Media
Marketing
Social Media Marketing
Brand Management
Advertising
Media Relations
Blogging
Marketing Strategy
Marketing Communications
Trade Shows
Brand Development
Digital Marketing
Corporate Communications
Sales
Newsletters
Social Networking
Event Planning
Editorial
Management
Sponsorship
Online Marketing
Online Advertising
Event Management
Email Marketing
Publicity
Retail
Graphic Design
Video Editing
Maddy Smith Education Details
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Business, Marketing
Frequently Asked Questions about Maddy Smith
What company does Maddy Smith work for?
Maddy Smith works for Caddis
What is Maddy Smith's role at the current company?
Maddy Smith's current role is Director of Digital Experience.
What is Maddy Smith's email address?
Maddy Smith's email address is ma****@****tic.com
What schools did Maddy Smith attend?
Maddy Smith attended Miracosta College.
What skills is Maddy Smith known for?
Maddy Smith has skills like Facebook, Public Relations, Social Media, Marketing, Social Media Marketing, Brand Management, Advertising, Media Relations, Blogging, Marketing Strategy, Marketing Communications, Trade Shows.
Who are Maddy Smith's colleagues?
Maddy Smith's colleagues are Nyree Anzures, Yuri Reyes, Enich Harris, Cat Haley, Kimberlee Toalepai, Elizabeth Fife, Bettina Burgess.
Not the Maddy Smith you were looking for?
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Maddy Smith
Miami-Fort Lauderdale Area -
3cbre.com, norlandmanagedservices.co.uk, microsoft.com -
1loop.colum.edu -
Maddy Smith
Devoted Fourth Year Marketing And Business Analytics Student At Ohio University. I Just Completed My Very First Nationwide Children'S Hospital Columbus Marathon 26.2 Miles!Pataskala, Oh -
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