Being the first UX designer at LuxGroup, I worked closely with an agile team of product managers and engineers to design and build the next travel platform.Accomplishments:• Designed a scalable admin interface that was intuitive to use for the internal teams across all departments, e.g. finance, account management, marketing, content. Staff members can use the admin portal to manage and curate deals for a specific timeframe, country and sub-brand, see the deal performance, export… Show more Being the first UX designer at LuxGroup, I worked closely with an agile team of product managers and engineers to design and build the next travel platform.Accomplishments:• Designed a scalable admin interface that was intuitive to use for the internal teams across all departments, e.g. finance, account management, marketing, content. Staff members can use the admin portal to manage and curate deals for a specific timeframe, country and sub-brand, see the deal performance, export financial reports plus many other features.• Designed a new experience for the end users where they can browse the deals without creating an account while avoiding revealing the price (as per contract agreement with a few vendors). The change had a positive impact on acquisition and revenue through the improvement of Search Engine performance.• Designed a vendor portal that was used by a few hundred happy partners of Luxury Escapes• Integrated Qantas Frequent Flyer to the platform, including the admin portal with reporting workflow.• Created a Custom Design System for Luxury Escapes, which was used to roll out to other sub-brands without having to maintain multiple packages of front-end code.My day to day includes• Collaborate with the product team on user experience and product strategy.• Lead, plan and conduct user research with customers.• Apply the UX toolset and practices to construct a future growth plan for the new platform.• Conduct customer experience workshops and extract relevant hypotheses for our product roadmap.• Model interaction and design the visual interface of the travel platform for both external and internal customers.• Develop and maintain a coherent design system. Show less

Leading a small team of designers and developers, I play a diverse role from user research, interaction planning to helping the team with technical architecture.• Develop initial product flow and conceptual model• Research and develop personas, wireframes and interaction plans• Analyse and identify opportunities to improve conversion through design• Document keynotes and present user experience research, strategy and planning to client• Direct and collaborate with team… Show more Leading a small team of designers and developers, I play a diverse role from user research, interaction planning to helping the team with technical architecture.• Develop initial product flow and conceptual model• Research and develop personas, wireframes and interaction plans• Analyse and identify opportunities to improve conversion through design• Document keynotes and present user experience research, strategy and planning to client• Direct and collaborate with team members on art direction and interaction design• Work closely with technical director and developers on front end architecture or technical infrastructure• Initiate atomic design process and core model for content development, orchestrate content workshop with clients Show less

As a member of the dynamic digital team at Momentum, I do whatever it takes to capture the brand language, engage users and ignite the conversation.Being an advocate for the users, my everyday challenge is to lead the team in our user-centric design process and make sure we craft the most effective solutions for our clients that drive engagement and result. My favourite part of the job is the opportunity to work in collaboration with many talented creatives, strategists, producers and… Show more As a member of the dynamic digital team at Momentum, I do whatever it takes to capture the brand language, engage users and ignite the conversation.Being an advocate for the users, my everyday challenge is to lead the team in our user-centric design process and make sure we craft the most effective solutions for our clients that drive engagement and result. My favourite part of the job is the opportunity to work in collaboration with many talented creatives, strategists, producers and developers to plan, make and ship ideas that convert in the digital space.I also work closely with the development team to architect systems and technical executions that meet client's requirements and fit within our allocated time and budget. I believe great ideas can be both ambitious and realistic, well-planned and well-thought executions can shift the original ideas to a whole new level, and of course can't be done without dedication and hard work.When it comes to visual design, I trust Milton Glaser with 'just enough is more' and train my gut feeling to shout out when the outcome is not yet good enough. In the digital field, the design process is added up with interaction layer and technical consideration. For me it's never about compromising between design and tech, but we need to see through the complexity to design products that are unique and delightful to use while telling the story or getting the message across.Daily Tasks: Interaction Design, User Experience Analysis and Research, Information Architecture, User Interface Design, Art DirectionDeliverables: Wireframes, IA, Interfaces, Responsive Prototypes, Websites, Microsites, Applications, Presentations...Clients: Lion Nathan, Reckitt Benckiser, Samsung, American Express, NBN, Selleys, Sephora, Singtel Optus, Green's Baking, CCA Show less

Branding, brand identity design, packaging, digital strategy, web design, custom creative solution for clients from startup companies to bluechip corporations.

Making digital awesomeness: websites, campaigns, motion graphics, mobile apps

Manage creative campaigns including flash animation, social media integration and transmedia communication.Major clients: Twentieth Century Fox Home Entertainment, Paramount Pictures Home Entertainment, Walt Disney Home Entertainment, Warner Bros Home Entertainment

Major Clients: Twentieth Century Fox Home Entertainment, Walt Disney Home Entertainment, Paramount Pictures Home Entertainment, Universal Pictures Home Entertainment, Icon Film.Clients need to sell their films. We design touch points to engage consumers from in-store environment to online space.

Kids don't just want pencils, they want toys. I worked closely with the marketing department to design products and packaging that the kids would love to play with.