Madeleine Bergquist Email & Phone Number

London, Gb

London, Gb

Boston, Massachusetts, Us

San Jose, Ca, Us

San Jose, California, Us

London, Gb

As Marketing Manager, my role is to oversee PMC’s global marketing strategy and implement marketing initiatives. I have over 15 years of international marketing experience from a range of industries, which enables me to view our business through the eyes of our clients and ensure that we constantly keep our finger on the pulse of what is going on in the market.As part of a growing business I provide the structure needed to ensure that all our marketing activities are carried out on schedule and that our clients receive timely and relevant market information.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health and well-being of a wide range of animal species, from pharmaceutical drugs to biological vaccines to wellness products. Progressed into a leadership position and responsible for all corporate marketing, communications and product management for the Nordic region and created/controlled an annual budget of €3M. Took ownership for the coordination of the regional marketing strategy including the allocation of funds for advertising and promotions, acted as the Nordic Project Manager for major system implementations such as CRM, and spearheaded continuous improvements to core regional processes. ◆ Succeeded in taking full ownership and control for the annual marketing budget of €3M, and implemented new approaches that enabled the accurate tracking of all expenditures. ◆ Streamlined and improved communications processes between office and field teams, this resulted in an increased staff retention rate across the Nordic region. ◆ Championed the development of an advanced marketing plan for Merial, with sections for each franchise and aligned with one homogenous Nordic strategy, which was positively received by Head Office.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Initially appointed as Marketing Support, handled the strategic marketing, budgets and forecasts, in addition to rendering support to Product Managers and the Sales & Marketing Director. ◆ Acted as the first point of contact for the Swedish pharmacy chains in relation to the promotion of the primary Over-The-Counter brands. ◆ Managed the entire event management for a successful product launch that involved road shows across nine cities and four countries, organised regional speakers from across the world. ◆ Following the un-timely absence of a project manager, took control of the product management elements of a flagship OTC product, delivered 4% growth in Denmark and 11.6% growth in Sweden.

Frederiksberg, Dk

CBS Executive is part of Copenhagen Business School, which has 15.000 students and 590 staff. CBS Executive offers 10 executive masters, including Master of Corporate Communication and Full Time MBA. Appointed as a member of leadership group for Public relations, Marketing and Finance of the CBS Executive. Responsible for all non-academic elements of the master’s programme. Managed the national & international marketing campaigns, event management, PR, advertising and recruitment. ◆ Despite financial and political issues, managed to sustain the programme for one more batch and succeeded in recruiting exceptional candidates that realised a graduation rate of 85%. ◆ Rapidly addressed the negative stakeholder perceptions of the programme and successfully transformed this into a positive response with less than two months. ◆ Quickly organised a study tour of Geneva including lectures at the Red Cross and Nestlé.

Ferrosan A/S was an international consumer Health Care and medical device company with strong market positions and a solid financial performance, it is now part of Pfizer Inc. Entrusted to lead the delivery of a four-month integrated marketing project and conducted all the necessary industry research to establish trend and future forecasts, which involved collaboration with country managers across international markets. ◆ Single-handedly secured Board approval for the proposals and agreements, obtained support from all senior level stakeholders to drive forward the attainment of the marketing goals/objectives. ◆ As part of MBA, conducted market/company analysis that determined where Ferrosan could improve its operations, in addition to identifying opportunities within the Nutraceuticals/food supplements industry.

Roehampton, London, Gb

The ITF is the World’s governing body of tennis, and administers and regulates the game through over 200 affiliated National Associations, together with six Regional Associations. Managed the organization of Junior Davis Cup, Junior Fed Cup and World Junior Tennis Competition. Worked in a multicultural environment that required extensive multitasking abilities and strong communication skills. ◆ Coordinated junior tennis activities with federations all over the world, ensuring that the ITF regulations were adhered to and that all national federations provided the correct information to the ITF as well as to the host nations. ◆ Ensured, through quick grasp of concepts and processes, a seamless transition from predecessor without any loss in efficiency or detail despite no overlap.

Gb

Part of the Halo Group of companies with global revenues in excess of $500M, Halo UK is a promotional merchandise company working with global brands to design and develop high impact promotional programs and products. Project managed multiple UK wide projects, and took ownership of ensuring correct use of all client brands both by suppliers and clients. ◆ Played a major role in the process to digitalise Halo Marketing’s business with their major client The Ford Motor Company, and actively sourced new products to strengthen Ford Financial Europe brands. ◆ Took control of a last minute project, which in the eyes of the client was doomed to fail, and converted it into the largest margin project of that year completed ahead of schedule.

Gb

Solely responsible for the Ford Financial Europe family of brands across Europe. ◆ Single-handedly turned an extremely disorganised and fragmented account into the most profitable account of the company.

London, Birmingham, Manchester, Uk, Gb

BFI is a leading HR, risk management and corporate security conference and training company. ◆ Solely responsible for all aspects of the conferences, including researching and creating conference programme copy, identifying and recruiting all speakers, and producing sponsorship briefs to promote events as well as building lasting relationships with relevant industry organisations, journals and publications.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Business And Human Resource Management With Minor In Communications

Washington Semester Program, International Business And Trade

Studied French At The Centre D'Etudes Francaises Pour Etudiants Etrangers (S.U.R.I.)

High School, International Baccalaureate

High School