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I am a highly skilled and driven Marketing & Product Manager with a proven track record of driving global strategic marketing, communications and product management. As a natural leader, I have taken ownership for marketing budgets of up to €3M, and drove the shaping of innovative strategies that support increased brand awareness, successful product launches and the delivery of global events. During my career, I have gained valuable exposure to the end-to-end delivery of complex programmes & projects, including the implementation of new systems. I have also stepped in to rescue failing initiatives and transformed these into impressive outcomes. I have worked and resided in many locations, and this has aided me in understanding diverse cultural environments and assisted with the development of my multi-lingual capabilities. My career accomplishments to date have included: ◆ Acted as Nordics Project Manager for the smooth implementation of a new Customer Relationship Management (CRM) solution, which enabled statistical analysis of customer activities & segmentation. ◆ Took ownership for the coordination of major tennis events for the International Tennis Federation, including the Junior Davis Cup, Junior Fed Cup and World Junior Tennis Competition. ◆ Played a major role in the process to digitalise Halo Marketing’s business with their major client The Ford Motor Company, and actively sourced new products to strengthen Ford Financial Europe brands. By nature I am confident and motivated, able to adapt to new working environments effectively and demonstrate strong leadership by taking charge of major campaigns, product launches and project implementations, to drive forward the attainment of corporate objectives/goals.
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Global Partner Marketing LeadFonoaLondon, Gb -
Head Of Partnerships - UkGokwikLondon, Gb -
Lead Partner Marketing Manager, EmeaKlaviyo May 2022 - PresentBoston, Massachusetts, Us -
Partner Marketing Manager, Emea NorthAdobe Jun 2020 - May 2022San Jose, Ca, Us -
Field Marketing Manager, NordicsMarketo, An Adobe Company Jul 2019 - May 2020San Jose, California, Us -
Head Of MarketingPmc Treasury Feb 2017 - Jun 2019London, GbAs Marketing Manager, my role is to oversee PMC’s global marketing strategy and implement marketing initiatives. I have over 15 years of international marketing experience from a range of industries, which enables me to view our business through the eyes of our clients and ensure that we constantly keep our finger on the pulse of what is going on in the market.As part of a growing business I provide the structure needed to ensure that all our marketing activities are carried out on schedule and that our clients receive timely and relevant market information. -
Nordic Marketing CoordinatorMerial, A Sanofi Company May 2012 - Jun 2016Ingelheim Am Rhein, Rhineland-Palatinate, DeMerial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health and well-being of a wide range of animal species, from pharmaceutical drugs to biological vaccines to wellness products. Progressed into a leadership position and responsible for all corporate marketing, communications and product management for the Nordic region and created/controlled an annual budget of €3M. Took ownership for the coordination of the regional marketing strategy including the allocation of funds for advertising and promotions, acted as the Nordic Project Manager for major system implementations such as CRM, and spearheaded continuous improvements to core regional processes. ◆ Succeeded in taking full ownership and control for the annual marketing budget of €3M, and implemented new approaches that enabled the accurate tracking of all expenditures. ◆ Streamlined and improved communications processes between office and field teams, this resulted in an increased staff retention rate across the Nordic region. ◆ Championed the development of an advanced marketing plan for Merial, with sections for each franchise and aligned with one homogenous Nordic strategy, which was positively received by Head Office. -
Marketing SupportMerial, A Sanofi Company Mar 2007 - May 2012Ingelheim Am Rhein, Rhineland-Palatinate, DeInitially appointed as Marketing Support, handled the strategic marketing, budgets and forecasts, in addition to rendering support to Product Managers and the Sales & Marketing Director. ◆ Acted as the first point of contact for the Swedish pharmacy chains in relation to the promotion of the primary Over-The-Counter brands. ◆ Managed the entire event management for a successful product launch that involved road shows across nine cities and four countries, organised regional speakers from across the world. ◆ Following the un-timely absence of a project manager, took control of the product management elements of a flagship OTC product, delivered 4% growth in Denmark and 11.6% growth in Sweden. -
Programme Manager, Master Of Corporate CommunicationsCopenhagen Business School - Cbs Executive 2006 - 2007Frederiksberg, DkCBS Executive is part of Copenhagen Business School, which has 15.000 students and 590 staff. CBS Executive offers 10 executive masters, including Master of Corporate Communication and Full Time MBA. Appointed as a member of leadership group for Public relations, Marketing and Finance of the CBS Executive. Responsible for all non-academic elements of the master’s programme. Managed the national & international marketing campaigns, event management, PR, advertising and recruitment. ◆ Despite financial and political issues, managed to sustain the programme for one more batch and succeeded in recruiting exceptional candidates that realised a graduation rate of 85%. ◆ Rapidly addressed the negative stakeholder perceptions of the programme and successfully transformed this into a positive response with less than two months. ◆ Quickly organised a study tour of Geneva including lectures at the Red Cross and Nestlé. -
Marketing ConsultantFerrosan A/S Mar 2005 - Dec 2005Ferrosan A/S was an international consumer Health Care and medical device company with strong market positions and a solid financial performance, it is now part of Pfizer Inc. Entrusted to lead the delivery of a four-month integrated marketing project and conducted all the necessary industry research to establish trend and future forecasts, which involved collaboration with country managers across international markets. ◆ Single-handedly secured Board approval for the proposals and agreements, obtained support from all senior level stakeholders to drive forward the attainment of the marketing goals/objectives. ◆ As part of MBA, conducted market/company analysis that determined where Ferrosan could improve its operations, in addition to identifying opportunities within the Nutraceuticals/food supplements industry.
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Project ExecutiveInternational Tennis Federation 2004 - 2004Roehampton, London, GbThe ITF is the World’s governing body of tennis, and administers and regulates the game through over 200 affiliated National Associations, together with six Regional Associations. Managed the organization of Junior Davis Cup, Junior Fed Cup and World Junior Tennis Competition. Worked in a multicultural environment that required extensive multitasking abilities and strong communication skills. ◆ Coordinated junior tennis activities with federations all over the world, ensuring that the ITF regulations were adhered to and that all national federations provided the correct information to the ITF as well as to the host nations. ◆ Ensured, through quick grasp of concepts and processes, a seamless transition from predecessor without any loss in efficiency or detail despite no overlap. -
Operations & Merchandise ManagerHalo Marketing Ltd Aug 2002 - Dec 2003GbPart of the Halo Group of companies with global revenues in excess of $500M, Halo UK is a promotional merchandise company working with global brands to design and develop high impact promotional programs and products. Project managed multiple UK wide projects, and took ownership of ensuring correct use of all client brands both by suppliers and clients. ◆ Played a major role in the process to digitalise Halo Marketing’s business with their major client The Ford Motor Company, and actively sourced new products to strengthen Ford Financial Europe brands. ◆ Took control of a last minute project, which in the eyes of the client was doomed to fail, and converted it into the largest margin project of that year completed ahead of schedule. -
Account ManagerHalo Marketing Ltd Jan 2001 - Aug 2002GbSolely responsible for the Ford Financial Europe family of brands across Europe. ◆ Single-handedly turned an extremely disorganised and fragmented account into the most profitable account of the company. -
Conference ProducerBusiness Forums International Uk Dec 1999 - Dec 2000London, Birmingham, Manchester, Uk, GbBFI is a leading HR, risk management and corporate security conference and training company. ◆ Solely responsible for all aspects of the conferences, including researching and creating conference programme copy, identifying and recruiting all speakers, and producing sponsorship briefs to promote events as well as building lasting relationships with relevant industry organisations, journals and publications.
Madeleine Bergquist Skills
Madeleine Bergquist Education Details
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Copenhagen Business SchoolGeneral -
Vesalius CollegeBusiness And Human Resource Management With Minor In Communications -
American UniversityInternational Business And Trade -
Université De Perpignan - Upvd AlumniStudied French At The Centre D'Etudes Francaises Pour Etudiants Etrangers (S.U.R.I.) -
Hvitfeldtska GymnasietInternational Baccalaureate -
Red Wing High SchoolHigh School
Frequently Asked Questions about Madeleine Bergquist
What company does Madeleine Bergquist work for?
Madeleine Bergquist works for Fonoa
What is Madeleine Bergquist's role at the current company?
Madeleine Bergquist's current role is Global Partner Marketing Lead.
What is Madeleine Bergquist's email address?
Madeleine Bergquist's email address is ma****@****ail.com
What is Madeleine Bergquist's direct phone number?
Madeleine Bergquist's direct phone number is +4475545*****
What schools did Madeleine Bergquist attend?
Madeleine Bergquist attended Copenhagen Business School, Vesalius College, American University, Université De Perpignan - Upvd Alumni, Hvitfeldtska Gymnasiet, Red Wing High School.
What skills is Madeleine Bergquist known for?
Madeleine Bergquist has skills like Market Analysis, Strategy, Marketing, Marketing Strategy, Market Research, Business Strategy, Marketing Management, Marketing Communications, Product Management, Product Development, Management, Account Management.
Who are Madeleine Bergquist's colleagues?
Madeleine Bergquist's colleagues are Phil Reid, Csaba Talián, Leonardo Basilio, Sofia Leal, Enis Gencer, Kerrie Byers, Francisco Pissarra Diogo.
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