Madeleine Ito-Simond Email & Phone Number

London, Gb

London, United Kingdom

The Foundation is a proudly independent management consultancy helping organisations achieve customer-led success. Easy to say, hard to do. We help clients to see the world from the outside-in, exploring new perspectives to reconnect with what customers really value, and to find new and better ways to create it. Then we give it impact, building belief that being customer-led really will lead to commercial success. Since 1999 we've worked across many areas that contribute including strategy, proposition development, customer experience management and developing customer-led beliefs.

Nanmoku-Mura, Gunma Prefecture, Japan

Taught English to ~50 children at a junior high school, an elementary school and a nursery; formulated syllabus and prepared materials. Oversaw vast improvement in English abilities, with students achieving highest average test score in Gunma prefecture in July 2017. Planned and delivered two English education events; was featured in widely-read Jomo Shimbun newspaper for contribution to English education. Contributed to international community as Secretary of the Gunma Association for JET participants; organised programme of events and fundraisers.

London, United Kingdom

Led communications strategy at fast-growing, innovative hospitality brand as it expanded internationally, with responsibilities including corporate and consumer PR, social media, international and product launches, events and public policy.Grew brand awareness and drove customer acquisition through high-quality international media coverage across print, broadcast and online media (e.g. The Sunday Times, The New York Times, Stylist, Conde Nast Traveller, M le magazine du Monde, Bloomberg TV, The Wall Street Journal).Delivered corporate announcements including international expansion, growth financing and key hires; managed public appearances and speaking opportunities for leadership. Collaborated on cross-functional projects including the redesign of onefinestay’s brand, the production of video & editorial content for online and branded magazine Guestbook, and marketing partnerships (e.g. Paris Fashion Week partnership with Garance Doré).Project-managed branded events, including a day-long celebration of London’s young innovators called At Home which was attended by Jimmy Wales, and a lunch with Hemsley & Hemsley which was covered in Vogue and Tatler. Tracked the ROI of PR and social media initiatives, briefing management team weekly on performance.Led public policy strategy; managed relationships with industry and government stakeholders, successfully campaigning for pivotal policy reform in London in 2015.

London, United Kingdom

London, United Kingdom

Responsibilities included: helping to build onefinestay's press office resource, responding to media inquiries, organising and managing events, maintaining blog and social media strategy.

Three-month internship on Colman Getty's Campaigning team working with clients in education, charities and the arts including: Arts Award, New College of the Humanities, and Women of the Year. Activities included drafting press releases, compiling case studies, pitching stories, assisting with events. Provided support for book launches, History in Education conference and Women of the Year awards.

Ba (Hons), Geography

Activities and Societies: Secretary of Downing College Blake Society for the arts and humanities; Downing College girls' football team.

Education record