Madeleine Keefe, Phd Email & Phone Number

Parish Ny

+ Led a complete company rebranding initiative, including website and logo redesign, company messaging and mission statement, and marketing strategy+ Developed and launched a new, fully integrated company website with enhanced functionality, streamlined design, and improved user experience with interactive modules and lead generation tools+ Collaborated with the sales team and Chief Scientific Officer to establish and align new marketing strategies and materials (sales sheets, white pages, outbound presentations)+ Managed digital marketing campaigns through varied email blasts, newsletters, and other communications+ Designed and implemented new customer-facing materials including backdrops, banners, sales sheets, presentations, etc.+ Aided in planning trade show booth design and overall outward messaging for trade shows and conferences+ Consolidated and managed all social media channels, creating a cohesive strategy across platforms including LinkedIn and YouTube

Rochester Ny

Rochester Ny

+ Managed product master data for new and existing products.+ Drove sourcing efforts with new vendors.+ Established suggested list price for products carried in multiple brands and all proprietary and private labeled products.+ Performed detailed review and analysis of competitor product offering.+ Supported overall category and marketing team with business analysis.+ Responsible for maintaining and growing overall gross margin dollars for product line.+ Managed the development of new manufactured products including R&D of preservation and packaging.+ Assisted with product selection and overall presentation of product line.+ Edited and contributes adds and deletes to all catalogs.+ Provided content and input to enhance the web experience.+ Provided training and lead workshops/webinars for sales team related to product lines.+ Provided technical support for Science Help/Sales team.+ Supported tradeshows with product selection, packaging, and staffing.+ Identified opportunities and provides recommendation to Managers and Sales Team.

Ithaca, New York Area

Discovering and cloning/expressing novel enzymes for poultry feather hydrolysis in vitro and researching the utilization of degraded feather proteins in feed stocks.

Rochester, New York Area

+ Aided in the research and development of biological immunotherapeutic products + Performed data analysis as well as laboratory processes such as electrophoresis, PCR, molecular subcloning, cell culture, phage display, etc.

+ Aiding researchers during experiments as needed+ Maintenance and calibration of laboratory equipment/tools+ Extensive record keeping+ Monthly testing of generated samples for the presence of Mycoplasma+ GXP trained+ Shipping, receiving, stocking

Biology Department - Evolution

+ Assisted with course planning and design + Presented course content to students during weekly required workshops+ Graded exams and homeworks+ Participated in course meetings + Held review sessions

Biology Department - Animal Behavior

+ Assisted with course planning and design + Presented course content to students during two 50-minute required workshops per week+ Graded exams and homeworks+ Participated in course meetings + Held review sessions

Doctor Of Philosophy - Phd

Bachelor'S Degree