Madeline Castle Email & Phone Number

New York, New York, United States

New York, United States

- Utilize Omnicom's proprietary data platform (OMNI) to pull, manipulate, and analyze data to achieve best practice solutions- Expert in large data sets to understand an audience narrative and behavioral patterns captured digitally- Export data collection reports and audits through Salesforce to ensure accurate and complete representation of Global client data- Manage and govern the Taxonomy structure, additions/amendments, communication, and training documentation. Conduct implementation and necessary alignment across planning systems, data reporting platforms, and verification partners - Produce planning and execution solutions within the Taxonomy to adhere to local market nuances and support key client objectives such as brand safety & suitability, progressive media, and social responsibility- Manage and support development of the Planning Product’s end-to-end process, platform use, global communication and training, developmental requests, and product technology on a Global scale

New York, New York, United States

- Create, manage, and communicate audits, reports, governance decks, and client deliverables to share with local/regional internal teams and Diageo stakeholders.- Conduct Taxonomy Cleansing and Audits to ensure accurate representation and clean data output- Creation and management of documentation guides and onboarding processes.- Develop and manage global guidelines, processes, and trainings surrounding certification process of partner adoption- Manage and maintain library folders with Global Users to host general global communications, training, process guides, and status of requests and project progress

New York City, New York

After interning with the Enablement Team at Annalect throughout the Summer of 2019 I was offered a part-time role to work remotely for the team from Gettysburg, PA while finishing my undergraduate degree. Responsibilities include developing Learning & Development materials for Alex online learning, performing quality assurance for international markets, testing and improving applications launched on the Omni platform, and assisting the generation of marketing solutions for various clients including Ford International.

New York City, New York

Worked alongside audience capabilities to improve marketing strategy through data driven analysis and developed intelligence platforms within Omni. Frequently performed quality assurance to quantify various market environments, improved development of LinkedIn Professional Audience application through testing & launch, facilitated lesson plans for Annalect/Omnicom Learning & Development team through scripts and video production on ALEX platform, generated various information sessions for Omni users within Omnicom Media Group, and analyzed and accelerated marketing solutions for Ford International clients.

Gettysburg College

Advised members on life skills and sorority policies and procedures.

Seville, Spain

BINYA stimulates and progresses the conversation of body positivity. Through their hand-made swimwear, they aspire to encourage empowerment through self-love. Work includes execute improvements to website design, verbal and written language translations, generating magazine articles, forming potential collaborations, and innovating marketing strategies.

Stamford, Connecticut

Greenwich, Ct

Established a safe learning environment for novice swimmers, consulted campers to improve abilities while navigating through a lack of self-confidence, CPR certified.

New Canaan, Connecticut

Bachelor'S Degree, Major: Organization Management Studies, Minor: Business, Senior

Activities and Societies: Gamma Phi Beta, Gamma Beta Chapter; Varsity Swim Team

Education record