Madeline Ericson Email & Phone Number

Redlands, California, United States

-Identify new opportunities to drive revenue and improve customer experience; create marketing proposal and/or business plan, then present to executive leadership for approval.-Managed Emergency Management campaign, which resulted in $7.5M influenced revenue.-Improve YoY customer retention through targeted campaigns and customer education, influencing.

Redlands, California

-Generated $530k in pipeline by managing integrated demand campaigns within the field operations program and 40k net new contacts through new market campaigns.-Piloted the use of eCommerce in a campaign, providing learnings on tracking and analytics.-Proposed a now foundational process for projecting campaign performance, which evolved into a standardized.

Greater St. Louis Area

Coordinate external B2B marketing campaign design and execution on a variety of client platforms. Internally, build and execute sustainable lead generation model to support company revenue goals.-Optimize day-to-day marketing campaign execution with data-driven approach-Design strategy for nurturing leads through a mix of helpful content and other calls to.

Maryland Heights, MO

Contracted to design and update sales materials and corporate presentations. Assist with large bid packages and quoting.-Revamped 94 page product catalog; updated organization and used design to highlight design services-Create seasonal sale flyer; Summer 2018 edition has accrued over $45k in sales-Design corporate sales presentations for investor.

St. Louis, MO

Improved sales and public image for enterprise company by producing appropriate digital content, facilitating community relationships and creating/advertising unique promotional events.-Increased social media following by 30.2% and engagements by 199.1%; managed 13 distinct social accounts-Created campaigns and designed graphics for social, e-blasts and.

Founded a grassroots non-profit organization at the intersection of food waste and food security. Used research-based approach and networks to restructure the route of excess food and advocate for legislative change.-Conducted qualitative and quantitative research on successful models for waste rescue with particular focus on Keep Austin Fed-Completed all.

Saint Louis, Missouri

Facilitate course on proper oral group communication that focused on body language, vocal delivery and speech writing.-Developed content and curriculum to meet University standards and engage students-Provided students with timely performance-based feedback; met with students individually to discuss progress -Demonstrated excellent presentation skills and.

Saint Louis, MO

Aggregated and organized data. Analyzed and evaluated to produce quantitative results and draw conclusions. Ensure compliance with specific journal requirements and copyedited.-Coded and organized data for a content analysis of Tweets regarding Michael Brown and the Ferguson (2014) protests-Edited submissions to academic research journals; two articles.

Greater St. Louis Area

Task-based employee at data analytics company. Aided in completion of several market projection projects for B2B and B2C clients.-Collected and organized data about trending topics in segmented markets on platforms such as Twitter, Tumblr, and Facebook-Procured and transferred data to a new system for over 200 accounts

Jacksonville, Illinois

Event coordination, journalism, blogging.

Cuenca, Ecuador

Spanish, news production, assistant, translator, ministry volunteer.

Master Of Arts (M.A.), Applied Communication Studies, 3.9

Activities and Societies: Organizational Communication; Lambda Pi Eta Honors Society; Graduate Student Association, Department.

Bachelor Of Arts (B.A.), Communication And Rhetorical Studies, Spanish, 3.5

Activities and Societies: Community Spanish for Kids (founder, instructor), English as a Second Language Tutor, Alpha Phi Omega.

Bachelor Of Arts - Ba

Bachelor Of Arts - Ba