Madeline Ericson Email & Phone Number

Redlands, California, United States

-Identify new opportunities to drive revenue and improve customer experience; create marketing proposal and/or business plan, then present to executive leadership for approval.-Managed Emergency Management campaign, which resulted in $7.5M influenced revenue.-Improve YoY customer retention through targeted campaigns and customer education, influencing a7.3% increase in non-EA renewals and 16.3% growth in recurring SaaS sales.-Establish automation for special programs, resulting… Show more -Identify new opportunities to drive revenue and improve customer experience; create marketing proposal and/or business plan, then present to executive leadership for approval.-Managed Emergency Management campaign, which resulted in $7.5M influenced revenue.-Improve YoY customer retention through targeted campaigns and customer education, influencing a7.3% increase in non-EA renewals and 16.3% growth in recurring SaaS sales.-Establish automation for special programs, resulting in a 56.4% time savings and an evergreen revenue stream of $5k+ per month.-Manage campaigns to improve database health, improve email engagement, and introduce the Esri brand. Increased email CTR by 12.17% in key welcome emails. -Tested and proved an adjustment to the cadence of renewal reminders was needed, improving on-time renewal rate by 3.17%.-Brought instructor-led training campaign into a new version, increasing YoY revenue by 23% and ROI by 26.2%. Show less

Redlands, California

-Generated $530k in pipeline by managing integrated demand campaigns within the field operations program and 40k net new contacts through new market campaigns.-Piloted the use of eCommerce in a campaign, providing learnings on tracking and analytics.-Proposed a now foundational process for projecting campaign performance, which evolved into a standardized practice for digital performance management.-Built and executed campaigns for training that collectively generated $1.6M in… Show more -Generated $530k in pipeline by managing integrated demand campaigns within the field operations program and 40k net new contacts through new market campaigns.-Piloted the use of eCommerce in a campaign, providing learnings on tracking and analytics.-Proposed a now foundational process for projecting campaign performance, which evolved into a standardized practice for digital performance management.-Built and executed campaigns for training that collectively generated $1.6M in revenue. Show less

Greater St. Louis Area

Coordinate external B2B marketing campaign design and execution on a variety of client platforms. Internally, build and execute sustainable lead generation model to support company revenue goals.-Optimize day-to-day marketing campaign execution with data-driven approach-Design strategy for nurturing leads through a mix of helpful content and other calls to action-Manage dashboards, KPI reporting, and marketing client accounts-Create emails and drip campaigns for 300k+ CRM… Show more Coordinate external B2B marketing campaign design and execution on a variety of client platforms. Internally, build and execute sustainable lead generation model to support company revenue goals.-Optimize day-to-day marketing campaign execution with data-driven approach-Design strategy for nurturing leads through a mix of helpful content and other calls to action-Manage dashboards, KPI reporting, and marketing client accounts-Create emails and drip campaigns for 300k+ CRM database using Pardot, manage social platforms, write copy for press releases, etc. Show less

Maryland Heights, Mo

Contracted to design and update sales materials and corporate presentations. Assist with large bid packages and quoting.-Revamped 94 page product catalog; updated organization and used design to highlight design services-Create seasonal sale flyer; Summer 2018 edition has accrued over $45k in sales-Design corporate sales presentations for investor relations and potential clients

St. Louis, Mo

Improved sales and public image for enterprise company by producing appropriate digital content, facilitating community relationships and creating/advertising unique promotional events.-Increased social media following by 30.2% and engagements by 199.1%; managed 13 distinct social accounts-Created campaigns and designed graphics for social, e-blasts and traditional marketing channelsSet up POS integrated e-commerce through Llywelyn's Pub website for special releases and online… Show more Improved sales and public image for enterprise company by producing appropriate digital content, facilitating community relationships and creating/advertising unique promotional events.-Increased social media following by 30.2% and engagements by 199.1%; managed 13 distinct social accounts-Created campaigns and designed graphics for social, e-blasts and traditional marketing channelsSet up POS integrated e-commerce through Llywelyn's Pub website for special releases and online ordering-Shot photos for and maintained website content; utilized SEO and Google Analytics to improve web traffic-Launched and managed POS-integrated CRM for over 18k rewards members; trained 300+ staff on new system-Allocated/Managed Marketing budget of $60k annually-Planned all community partnerships and fundraising events ($65k+ sales, $26k in donations) Show less

Founded a grassroots non-profit organization at the intersection of food waste and food security. Used research-based approach and networks to restructure the route of excess food and advocate for legislative change.-Conducted qualitative and quantitative research on successful models for waste rescue with particular focus on Keep Austin Fed-Completed all paperwork to be legally recognized as a tax-exempt organization-Connected four 501c3 organizations with a food deficit and six… Show more Founded a grassroots non-profit organization at the intersection of food waste and food security. Used research-based approach and networks to restructure the route of excess food and advocate for legislative change.-Conducted qualitative and quantitative research on successful models for waste rescue with particular focus on Keep Austin Fed-Completed all paperwork to be legally recognized as a tax-exempt organization-Connected four 501c3 organizations with a food deficit and six restaurants with excess product; optimized delivery schedule-Hosted dialogue-based food rescue workshop in partnership with STL MetroMarket at CIC's Venture Cafe -Created marketing materials including website, brochures, business cards and promo magnets-Contacted and met with local representatives to discuss the need for political action using successful food rescue models Show less

Saint Louis, Missouri

Facilitate course on proper oral group communication that focused on body language, vocal delivery and speech writing.-Developed content and curriculum to meet University standards and engage students-Provided students with timely performance-based feedback; met with students individually to discuss progress -Demonstrated excellent presentation skills and leadership through lecture, sample presentations and participation in activities

Saint Louis, Mo

Aggregated and organized data. Analyzed and evaluated to produce quantitative results and draw conclusions. Ensure compliance with specific journal requirements and copyedited.-Coded and organized data for a content analysis of Tweets regarding Michael Brown and the Ferguson (2014) protests-Edited submissions to academic research journals; two articles were published that summer

Greater St. Louis Area

Task-based employee at data analytics company. Aided in completion of several market projection projects for B2B and B2C clients.-Collected and organized data about trending topics in segmented markets on platforms such as Twitter, Tumblr, and Facebook-Procured and transferred data to a new system for over 200 accounts

Jacksonville, Illinois

Event coordination, journalism, blogging.

Cuenca, Ecuador

Spanish, news production, assistant, translator, ministry volunteer.

Master Of Arts (M.A.), Applied Communication Studies, 3.9

Activities and Societies: Organizational Communication; Lambda Pi Eta Honors Society; Graduate Student Association, Department.

Bachelor Of Arts (B.A.), Communication And Rhetorical Studies, Spanish, 3.5

Activities and Societies: Community Spanish for Kids (founder, instructor), English as a Second Language Tutor, Alpha Phi Omega.

Bachelor Of Arts - Ba

Bachelor Of Arts - Ba