Madeline Hilliard Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

Nashville, Tennessee, United States

• Develop campaign strategies and ad plans for music festivals, events, and concerts• Manage annual advertising budgets on Meta Ads Manager, Google Ads, TikTok, LinkedIn, and OTT• Set and maintain client goals for ticket sales and advertising KPIs• Report and interpret benchmarking data points on a weekly, monthly, and seasonal basis

Nashville, Tennessee, United States

• Manage, hire, and lead 8-person team of creative personnel and additional contractors, including graphic designers, web developers, videographers, and writers• Project manage 20+ simultaneous website projects and all design projects from start to completion• Developed and implemented 5-phase process and sustainable systems for efficient project completion• Communicate with clients by leading bi-weekly calls and ongoing touchpoints through written communication• Provide design direction and strategy for websites, graphics, and advertisements• Oversee ongoing website maintenance and enhance digital visibility through SEO/SEM on WordPress sites• Research and analyze website performance data in Google Analytics and strategize tactics for organic growth• Schedule and book video shoots by creating field visit agenda, coordinating schedules, and booking travel• Integrated WordPress sites with CRMs such as FranConnect and eMaximation• Support lead generation efforts through advertisement strategy

Nashville, Tennessee, United States

• Managed lead generation strategy and execution for 27 franchise brands• Lead bi-weekly client strategy calls with franchise executives to evaluate franchise development results and present steps to fulfill goals and objectives• Created editorial calendars to boost SEO, increased conversions, and improved organic traffic to franchise development websites• Project managed and oversaw website projects by managing graphic designer, content writer, and web developer• Developed lead generation and funnel strategies through website design, Facebook Ads, LinkedIn Ads, Google Ads, Pinterest Ads, and AdRoll• Corresponded with written communication through email for content approval, proposing future digital marketing strategies, and problem solving for clients• Monitored and optimized brands’ advertising budgets through collaboration with digital marketing specialists, creative team, and content writers• Reported and interpreted benchmarking data points from Facebook Business Manager, Google Ads, and Google Analytics for 27 clients on a weekly or monthly basis• Researched and evaluated current market trends and digital advertising opportunities

Greenville, North Carolina Area

• Managed 10 brands’ social media accounts on Facebook, Twitter, and Instagram by creating and curating content for 1 to 10 weekly posts per account• Grew client audiences, including a global brand’s audience from 17,000 to 300,000 on Facebook• Trained, supervised, and managed up to 3 interns and employees• Corresponded with written communication through email for content approval and proposing future digital marketing strategies for 15 clients• Developed lead generation and funnel strategies, increased engagement, and broadened reach through Facebook Ads and Google Ads• Managed brands’ social media marketing budget by publishing ads and boosting posts weekly• Reported and interpreted benchmarking data points from social media, Google Ads, and Google Analytics for 10 clients on a weekly or monthly basis• Researched and evaluated current market trends and digital advertising opportunities• Conducted influencer outreach for multiple clients by researching and contacting 20 to 60 influencers per outreach

Greenville, North Carolina

• Managed 10 clients’ social media accounts on Facebook, Twitter, and Instagram by creating and curating content for 1 to 10 weekly posts per account• Corresponded with 15 clients through email for content approval and future marketing strategy proposals• Reported and interpreted data points from Facebook Insights, Google AdWords, Google Analytics, and Instagram Insights for 10 clients on a weekly and/or monthly basis• Conducted influencer outreaches for 3 clients by researching and contacting 20 to 60 influencers per outreach• Researched and evaluated current market trends and advertising opportunities

Greenville, North Carolina

• Managed 10 clients’ social media accounts on Facebook, Twitter, and Instagram by creating and curating content for 1 to 10 weekly posts per account• Corresponded with clients through email for content approval and proposing future marketing strategies• Reported and interpreted data points from social media, Google AdWords, and Google Analytics for 10 clients on a weekly or monthly basis• Researched and evaluated current market trends and advertising opportunities• Conducted influencer outreach

East Carolina University

• Represented ECU at the 2018 AMA International Collegiate Conference in New Orleans, LA• Manage the AMA ECU social media accounts on Facebook, Twitter, Instagram, SnapChat, and website blog• Facilitate bimonthly 10-person team meetings by scheduling, creating agenda, and leading discussion• Strategize bimonthly themed campaigns to increase engagement on social media platforms• Develop bimonthly themed campaigns to increase engagement among members

East Carolina University

• Represented ECU at the 2017 AMA International Collegiate Conference in New Orleans, LA• Managed the ECU AMA organization social media accounts on Facebook, Twitter, Instagram, YouTube, and website blog• Lead bimonthly meetings by communicating the time and location, creating an agenda, and leading the discussion with the social media team• Strategized techniques to increase organic reach on social media platforms• Promoted general meetings through email and flyers• Developed bimonthly themed campaigns to increase engagement among members

Winterville, North Carolina

• Served customers by taking and fulfilling orders• Provided order delivery to customers in the dining room and drive through

Master Of Business Administration - Mba

Activities and Societies: Every Nation Campus

Bachelors Of Science In Business Administration, Marketing, Summa Cum Laude

Activities and Societies: American Marketing Association, Beta Gamma Sigma, Mu Kappa Tau, Every Nation Campus