Led the Partner Marketing vertical of Aetna CVS Health Individual and family plans, including planning and execution of co-branding and co-op marketing initiatives with General Agencies, Hospital Systems, as well as a year-round broker marketing and communication strategy. Responsible for launching first-of-it's-kind Marketing Enablement tool, empowering broker and provider partners to customize marketing materials, leverage on-demand print capabilities, and order promotional and educational materials for use with clients, patients.Led development, implementation and optimization of multi-channel direct-to-consumer marketing campaigns. Analyzed and interpreted competitive intelligence, identified opportunities in marketing strategy, executed accordingly. Skillfully managed deliverables across cross-functional teams, external agencies.Championed process improvement task force and implemented streamlined marketing review and approval process to create time and cost savings, and drive excellence in execution.Relied on data-driven insights, leveraged campaign and website engagement and analytics to optimize strategy across all marketing channels.

Led Anthem Blue Cross and Blue Shield Kentucky and Missouri strategic B2B and B2C marketing & communication plans across Large Group, Small Group, and Individual business segmentsDrove sponsorship activations with community organizations, including NHL and NCAA teamsPartnered with health plan leadership to drive key initiatives, increasing membership satisfaction & positive revenue resultsSpearheaded cross-functional collaboration to manage project outcomes, provide leadership direction to creative staff, ensure alignment with marketing and enterprise-wide strategy, and identify opportunities for process improvement and efficiencies across markets

Promoted to leadership role within 9 months for exceeding goals, accepting greater responsibility, promoting team culture.Consistently exceeded enrollment goals, growing Ambetter membership from 1.65M to 2.2M in 2 years.Developed, executed marketing campaigns & go-to-market strategies for consumers, brokers and providers across 20 states to drive lead generation & enrollment in Ambetter Health Insurance, earning title of #1 Marketplace Insurance. Leveraged campaign insights & audience segmentation to optimize campaign performance.Facilitated prospect marketing efforts across multiple channels: paid media, social media & influencer program, website content & SEO, media relations, community outreach, broker communications.Empowered & developed team of 4 direct reports; managed agency relationships.